2. Presented by :!
1
Event
Plan
• Event
Background
• Event
Objec<ve
• Event
Strategy
• Event
Outline
• Event
Rundown
• Event
Venue
2
Exhibi0on
Concept
and
Design
• Exhibi<on
Concept
• Exhibi<on
Layout
• Illustra<ve
Images
3
IMC
and
PR
Campaign
• IMC
Overview
• Messaging
and
Posi<oning
• Media
Strategy
• PR
Execu<on
5
• Timeline
• Budget
Rundown
TimeLine
and
Budget
Rundown
4
Sponsor
Strategy
• Maximise
Sponsorship
• Iden<fy
and
pitch
sponsors
3. As
2012
is
the
50th
anniversary
of
Marilyn
Monroe's
passing
away,
Hollywood
Museum
hosted
an
unprecedented
Marilyn
Monroe
exhibi<on,
featuring
some
rare
and
never-‐seen-‐before
memorabilia
and
personal
items
of
the
screen
legend.
Presented by :!
An
everlas<ng
beauty,
a
symbol
for
sexiness
and
charm
and
a
Hollywood
legend
from
the
classical
era,
Marilyn
Monroe
does
not
only
belong
to
the
American
people,
but
also
the
world.
People
from
all
over
the
world
deem
her
as
one
of
the
most
beau<ful
and
influen<al
ladies
in
history
as
she
inspired
so
many
people
in
the
pursuit
of
beauty,
fashion,
dream
and
happiness.
4. Presented by :!
Bring
and
share
the
stories
and
glories
of
the
Hollywood
icon
Increase
business
and
cultural
understandings
of
Hollywood
in
China
Inspire
ar<s<c
and
fashion
industry,
enhance
collabora<ons
between
Hollywood
and
China
Bridge
Hollywood
and
China
in
a
lucra<ve
and
sustaining
way
5. q China
has
very
special
cultural,
poli0cal
and
ecnomic
landscaes
in
many
ways,
it
is
essen0al
to
go
local
to
do
any
business
outreach
in
China.
Presented by :!
q Leverage
the
local
resources
-‐-‐
governmental,
organiza<onal,
cultural
or
business
-‐-‐
to
spread
out
the
message,
bring
audiences
and
promote
the
events
q Invite
and
connect
with
local
celebri<es
for
greater
buzzes
and
media
exposures
q Collaborate
with
local
agencies
and
vendors
to
excute
the
event
6. Presented by :!
q Create
an
upscale,
innova0ve,
ar0s0c
and
elegant
atmosphere
of
the
eshibi0on
7. Presented by :!
Launch
Ceremony
Red
Carpet
Cocktail
Party
Two
Weeks’
Exhibi0on
Launch
Ceremony
Cocktail
Party
Two
Weeks’
Exhibi0on
Launch
Ceremony
Red
Carpet
Cocktail
Party
Two
Weeks’
Exhibi0on
8. Presented by :!
Ullens
Center
for
Contemporary
Art:
Beijing
The
Ullens
Center
for
Contemporary
Art
(UCCA)
is
a
comprehensive,
not-‐for-‐profit
art
center
serving
a
global
Beijing
public.
Located
at
the
heart
of
the
798
Art
District,
it
was
founded
by
collectors
Guy
and
Myriam
Ullens
and
opened
in
November
2007.
Through
a
wide
array
of
exhibi<ons
and
programs,
UCCA
promotes
the
development
of
the
local
ar<s<c
environment,
fosters
interna<onal
exchange,
and
showcases
the
latest
in
art,
design,
and
other
fields
ADD：北京市朝阳区酒仙桥路4号798艺术区内
9. Presented by :!
Iberia Center for Contemporary Art: Beijing
Located in the 798 Art Zone, Chaoyang District of Beijing, Iberia
Center covers an area of more than 4000 square meters. It
incorporates exposition area, film & video archive, médiathèque,
visual studio, auditorium, library, Café & Restaurant and art store.
Besides, around the area of 798 Art Zone there're also studios for
Chinese or international artists, in order to facilitate their working
projects in Beijing.
ADD：中国北京市朝 区酒仙桥路4号798艺术区E06
10. Presented by :!
5 Exhibition Beijing: Beijing
5 Exhibition Beijing is a large building integrated with
various functions, such as exhibition, conference,
business, banquet and entertainment. The Center will
mainly be used for the exhibition and auction of high-
end artwork, antiques, jewelries as well as other types
of conventions and forums.
ADD：北京市朝 区光华路5号院世纪财富中心北座
11. Presented by :!
Osage Gallery: Shanghai
Osage is an interdisciplinary platform devoted to the exhibition
and promotion of international and Asian contemporary visual
arts, operating spaces in Hong Kong and offices in Beijing,
Shanghai and Singapore. Osage's spaces function synergistically
to explore the diverse and complex artistic relationships between
the different regions of Asia, and beyond that, of the artistic
relationships between Asia and other. Osage provides an valuable
platform for working with artists based parts of the world..
ADD:上海奥沙艺术空间 虹口区多伦路93号
12. Presented by :!
Wu
JiaoChang
Pres0gious
Space:
Shanghai
A
trading
environment
for
high-‐valued
artwork
necessitates
both
refined
space
and
superior
service.
However,
before
there
can
be
refined
space,
there
must
be
flawless
planning,
and
professional
management.
Wu
Jiao
Chang
800
Art
Space
is
the
first
interna<onal
group
in
Shanghai
to
specialize
in
art
management.
Pioneered
the
concept
of
opera<ng
an
art
gallery
in
the
manner
of
a
shopping
mall,
and
having
established
the
very
finest
art
space.
ADD：上海市国顺东路800号东楼
13. Presented by :!
Hong
Kong
Conven0on
&
Exhibi0on
Center:
Hong
Kong
located
on
the
magnificent
and
renowned
Victoria
Harbour,
HKCEC
is
among
the
best
exhibi<on
and
conven<on
centers
globally,
renowned
for
excellence
and
hos<ng
the
world’s
greatest
events
while
enhancing
Hong
Kong’s
interna<onal
image.
ADD：中国香港湾仔博览道一号
14. Presented by :!
6:00pm(PreviousDay)
10:00am-11:30am
Produc<on/
stage
setup
Representa0ves
from
HCC
deliver
a
speech
MC
deliver
opening
speech
Local
Chinese
representa0ves
deliver
a
speech
Final
produc<on/stage
setup
and
check
11:30am-2:00pm
5:30pm
6:30pm
6:30pm-7:30pm
7:30pm-7:40pm
7:40pm-7:50pm
7:50pm-8:00pm
8:00pm-8:10pm
8:10pm
8:10pm-10:00pm
15. q For half a century Marilyn Monroe is the
synonyms for feminine beauty and
charm.
q Why Marilyn Monroe is so special?
What is the origin and element of her
charisma?
q This is something intrigues everyone and
is an eternal subject of human being.
q The exhibition will unveil all the enigmas
behind-the-scene and bring a true,
authentic Marilyn Monroe to the
Chinese audiences.
q The exhibition will be specially designed
to restore the real scenes and represent
the vogues of Monroe's time to create
an engaging and storytelling
experience for the audiences.
26. Presented by :!
Adver0sing
Public
&
Media
Rela0ons
Online
&
Social
Media
Social
Media:
Weibo,
Youku,
Tudou
…
eMail
blast
Tianya,
Baidu,
Sina,
Tencent,
Sohu
…
Billboard
TV
Commercial
Print
Ad
In-‐advance
Newsleer
Target
Audience
Key
Messages
Media
Pitch
&
Invita0on
30. Presented by :!
Set
different
levels
to
maximise
sponsorship
MEDIA
SPONSOR
GIFT
SPONSOR
EVENT
EXCLUSIVE
SPONSOR
VENUE
SPONSOR
PREMIUM
SPONSOR
PLATINUM
SPONSOR
32. Presented by :!
August,
20
Contract
singed,
event
plan
confirmed
September,
5
Event
Coordina<on
with
China
partners,
everything
confirmed
September,
25
IMC
compaign
kick
off
and
pre-‐
event
coordina<on
done
October,
5
Exhibi<on
items
prepared
and
ready
to
go
September,
13
Celebri<es
pitched
and
responded
with
intent
to
go
or
not
August,
27-‐30
Sponsor
iden<fied
and
first
round
negocia<on
done
