Decisive Media and TelecomTV - an overview.

1. TELECOMTV
The premium online TV channel
serving the global ICT Sector

2. HISTORY
Decisive Media
formed in
March 2001
Launches first on-line
TV channel for the
global Information
Communications and
Technology sector –
www.telecomtv.com
in Sept. 2001
Digital
Communications
Services unit
formed in 2003
2006 TelecomTV
evolves to first B2B
Web 2.0 platform
for global
ICT sector
2008 TelecomTV
evolves to Web
2.0 video and
community portal
2008 Decisive Media
Innovation set up to
commercialise the
IP that powers
TelecomTV
2009 DMflex product
suite launched
2010 First Virtual
Event goes live
with Symantec
THINK IT. CREATE IT. ACHIEVE IT.

3. MARKET OVERVIEW – DIGITAL MEDIA REVOLUTION
• Radio – 38 years
• Television – 13 years
• The Internet – 4 years
• The i-POD – 3 years
• Facebook – 100 million
users in 9 months
• Over 100,000,000 videos
on YouTube
• 70% of 17-34 year olds have
watched video on-line
• 24/24 of the world’s largest
Newspapers are in circulation decline
• Virtual Event Industry set to grow to
$18 billion by 2015
• And what about the advent of the tablet?
YEARS IT TOOK NEW MEDIA BREAKTHROUGHS TO REACH 50 MILLION USERS

4. MARKET OVERVIEW CORPORATE UPTAKE OF WEB 2.0
94% REPORT* USE FOR INTERNAL
COMMUNICATIONS
• Knowledge Management 83%
• Fostering collaboration 78%
• Enhancing Company Culture 73%
• Training 71%
87% REPORT* USE FOR
CUSTOMER COMMUNICATIONS
• Improve Customer Service 73%
• Acquire New Customers 71%
• Engage in Development 53%
• Customer Interaction 53%
*McKinsey's "Building the Web 2.0 Enterprise" survey

5. TELECOMTV SNAPSHOT
KEY FACTS
• 65,000 Registered subscribers
• 42,500 opted in to receive daily news
mailers
• 40% Service Providers
• Annual Video views 888,914
• Annual Visits 836,797
• Annual Page views 1,636,241
• Annual Unique Visitors 603,470
WWW.TELECOMTV.COM

6. SOCIAL MEDIA DRIVES COMMUNITY TRAFFIC
Q2 2009 - TTV GOES WEB 2.0
• 2009 Video views 888,914 +36%
compared to 2008 - 653,000 on
demand video views
• 2009 Visits 836,797 + 59%
compared to 2008 - 527495 visits
• 2009 Page views 1,636,241 + 70%
compared to 2008 - 957,416
page views
• 2009 Unique Visitors 603,470 + 140%
compared to 2008 - 251,633 unique
visitors
YEAR ON YEAR INCREASE
2008-2009 TTV Unique Visitors Comparison
0
50,000
100,000
150,000
200,000
250,000
Q1 Q2 Q3 Q4
UNIQUE VISITORS 2008
UNIQUE VISITORS 2009
2008-2009 TTV Unique Visitors Comparison
2008-2009 TTV Pageviews Comparison
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
550,000
Q1 Q2 Q3 Q4
PAGEVIEWS 2008
PAGEVIEWS 2009
2008-2009 TTV Page views Comparison

7. TELECOMTV EDITORIAL TEAM
MARTYN WARWICK
Group Editorial Director
GUY DANIELS
Editor TelecomTV
and Director of Programming
IAN SCALES
Managing Editor
LEILA MAKKI
Journalist
MELISSA CHUA
APAC Correspondent

8. TELECOMTV PROGRAMMES
THE MAIN AGENDA INTERACTIVE
TelecomTV's high-level live & interactive panel discussions programme, addressing
key ICT industry issues. This series sets out to unpack arguments rather than
rehash them. The result is an exciting, thought-leadership debate that both answers
questions and raises more.
TELECOMTV RESOLUTIONS
3 live panels, 3 world regions, 24 hours - 1 global industry resolution. Hosted as a
virtual conference in ICT World, with live polling and online audience Q&A from the
US, Europe & Asia, this is more than executives in a studio, this is about
connecting the industry with the industry thought leaders in one big discussion,
producing a final resolution that the industry as a whole can build on.
PRESS/PLAY
TelecomTV’s weekly Press/Play programme showcases the very latest consumer &
business products. From new handsets to set-top boxes, to productivity software
to games; Press/Play will bring you best of this increasingly important sector of the
telecoms industry.

9. TELECOMTV PROGRAMMES
NewsDesk
NewsDesk is sponsored by HP & broadcast every Friday since May 2004. With a summary
of the week’s headline news stories. There is a mix of news & analysis coverage, from
major global topical stories to TelecomTV exclusives. NewsDesk is the one-stop shop for
anyone in the ICT sector looking for a know-all information source that can be consumed
in under 10 minutes.
The Bottom Line
Due to the global financial and economic crisis, this monthly feature programme looks at
the approach telcos are taking, the various business models they are developing &
investigates examples of smart business worldwide.
Talking Telecoms
Talking Telecoms gives our journalists the chance to discuss the latest topics that are hot
on the lips of the board members of the world’s telecoms companies. A weekly special
“Codgertations” allows veterans (old codgers) Martyn Warwick and Ian Scales to cogitate
and ruminate on the week's best, worst and most amusing stories in telecoms.
Executive Insight
In our monthly Executive Insight series, we speak to the industry’s top-level thought-
leaders & Cxxs of companies that are influencing the success and direction of the ICT
industry.

10. TELECOMTV USERS - GEOGRAPHY
Global reach with key audiences across the EMEA, APAC and US regions
Central Asia
2.0%
Western Europe
26.5%
Other
0.6%
Middle East
3.9%
Russia
0.5%
North America
22.0%
Central/South
America
1.9%
Eastern Europe
2.0%
Nordic Europe
2.9%
APAC
34.6%
Africa
3.2%EMEA: 32%
US: 34% APAC: 34%

11. National
Corporate
1%
Press/Media
4%
Financial
Institution
1%
Vendors/SI
12%
Carrier/Network
Operator 40%
App Developer
3%
Content/Service
provider (i.e
Broadcast, ISP, I.T.)
12%
Public Relations/
Advertising 4%
Analyst
Consultant 11%
Multinational
Corporate
4%
Carrier-grade
Equipment
Manufacturer/Vendor
8%
TELECOMTV USERS - COMPANY TYPE
Over 60% of users comprise of Carriers, Network
operators, Vendors & System Integrators

12. TELECOMTV USERS - JOB TITLE
CTO/CIO
11.5%
CEO
6.4%
Manufacturing
Management
3.9%
Consultant/
Analyst
8.7%
PR/Journalist
5.3%
EVP-SVP
9.6%
Board Directors 2.4%
Chairman/
President
4.3%
CFO
0.3%
Sales & Marketing
Management
30.3%
Technical
Management
8.0%
R&D
9.3%
Over 65% of the TTV user base are at Corporate management
level ensuring that you are speaking to the decision makers.

13. PARTNERS: EVENTS IN 2010
Mobile World Congress
February 15th – February 18th
Barcelona, Spain
CTIA Wireless
March 23rd – March 25th
Las Vegas, USA
IPTV World Forum
March 23rd – March 25th
London, UK
Telco2.0 Executive Brainstorm
April 27th – April 28th
London, UK
Telco2.0 Executive Brainstorm
November 3rd – November 4th
London, UK
Mobile Asia Congress
November – dates TBC
Hong Kong
Note:
Events schedule subject to change
Management World
May 18th – May 20th
Nice, France
CommunicAsia
June 15th – June 18th
Singapore
IBC
September 10th – September 14th
Amsterdam, The Netherlands
Broadband World Forum
October 26th – October 28th
Paris, France

14. DECISIVE MEDIA AND TELECOMTV CAN HELP YOU WITH:
1. BUSINESS INFORMATION PROVIDER
Use TelecomTV to get your marketing communications out
to a qualified audience of 65,000 global ICT executives
2. SOCIAL NETWORKING AND SOFTWARE
Our in-house ‘Innovations’ hub focus on developing
applications and software to continue to engage your
audiences
3. MEDIA PRODUCTION AND DESIGN
Our teams of video and tv producers, editors, film crews,
graphics designers and online developers can create your
content and marketing tools; anything from printed collateral
through to live webcasts.
END TO END CONSULTANCY AND STRATEGY DEVELOPMENT

15. 1. BUSINESS INFORMATION PROVIDER
• TTV Opportunities include
– TTV Commspace – your own channel within TTV
– Online Advertising
– TTV Mailer Advertising
– Bespoke Direct Mailer
– Sponsored Programmes and Webcasts
– Bespoke TV programmes
– Industry Events coverage sponsorship
– Bespoke events coverage
– Editorial input
– Interviews and Panel Discussions
– Webcasts/Webinars
– Digital surveys and reports

16. 2. DIGITAL MEDIA SERVICES AND PRODUCTION
• Video and TV Production
– Customer Case Studies
– Corporate Video
– Bespoke TV programming
• Flash and Animations
• Rich Media Presentations
• Live, Interactive Webcasts
• Online Advertising and EDM campaigns
• Pod & Vodcasts
• Sales Collateral/Brochureware
• Live and Virtual Events management
• Website Creation & Content Management

17. 3. COMMUNITY PLATFORMS AND SOCIAL MEDIA
• Whatever your online requirements, whether
it’s designing and building a simple website,
or producing a full blown web 2.0 application,
we can deliver
• In-house development of websites, online
applications and platforms including:
– Web 2.0 ad Social Media Community Portals
– Interactive Webcast Platform
– Virtual events platform

18. CONNECTED TO OUR CUSTOMERS
We are proud to be supported by some of the world’s biggest names who recognise that
being a part of TelecomTV positions them as innovators in front of a global audience of
decision makers.
| © telecomtv

19. CASE STUDIES
WEB 2.0 COMMUNITY PORTALS

20. WEB 2.0 COMMUNITY PORTALS
FUNCTIONALITY
• Video play list and delivery
• Social Networking/Community
functionality
• User Generated Content
• Discussion Boards/Blogs
• Google Maps mash-up
• On-line Press and Info Centres
• Secure premium members area
• Managed from central CMS

21. CASE STUDY - CAPGEMINI – CUSTOMER INTERACTION
I love it. I recommend it. WebGen floats my boat. But, seriously, it’s a quality
piece of software.” Bobby Ngai, Cap Gemini

22. GSMA – MOBILE WORLD LIVE
“Seriously, it is exceeding my expectations...which is quite hard...Awesome.”
— Michael O'Hara, GSMA

23. HP CMS – CTO COMMUNITY BUILDING

24. TELCORDIA - PARTNER INTERACTION

25. ALU AND HP - ALLIANCE INTERACTION

26. WIPRO – CUSTOMER INTERACTION

27. HP CMS – INTERNAL COMMUNICATIONS

28. VIRTUAL EVENT
PLATFORMS

29. VIRTUAL EVENT PLATFORM
FUNCTIONALITY
• Fully interactive conference webcast
• Virtual exhibition
• Networking Area
Web 2.0 Social Media Functionality
including:-
• Audience Q & A
• Polling
• Alerts
• Ask a question
• IM/Email/Phone
TELECOMTV LIVE

30. VIRTUAL EVENT PLATFORM
APPLICATIONS
• Virtual Demo-centre
• Virtual Labs
• Analyst Meetings
• AGMs
• Customer/Partner Events
• Digital Market Place
• Virtual Mall
• Sales Kick Offs
BT – N3

31. SYMANTEC VIRTUAL EXPO
• Launched March 2010
• Replaced EMEA Channel
• kick off
• 419 live viewers on the day
• 14,419 visits
• 8,957 unique visitors
• 40,000 page views
• Local language versions inc:
– French
– German
– Spanish
– Italian
– Russian

32. INTERACTIVE
WEBCAST PLATFORM

33. I-CAST – INTERACTIVE VIDEO WEBCASTS
• Live interaction with on-line audience
• Live Q&A
• Live Polling
• Online hosting; no need for downloads
• Audio AND video conferencing over IP
• Collaboration tools
• Share anything from PowerPoint to
video, websites to desktops
• Promote to the TelecomTV community
and reach decision makers worldwide

34. BT – ELECTRONIC CUSTOMER PARTNERSHIP FORUM.....ECPC

35. BT – BIGGER THINKERS CAMPAIGN

36. BT – CUSTOMER ENGAGEMENT

37. THANK YOU!
Contact Us:
Jim Reilly
020 7448 1096
jim.reilly@decisivemedia.co.uk