An introduction to the services of Armstrong Kennedy Consulting , a UK based sports management and marketing consultancy.Founded by Jim O'Toole ex-WPP, Powerboat World Championship and Alpari World match Racing Tour.

1. Creden&als
January
2013
Sport | Music | Worldwide Event Management

2. Why Armstrong Kennedy?
 We
are
a
firm
of
interna&onal
sports
marke&ng
consultants.

Our
offer
is
based
on
the
following
tenets:
 Global
Experience
 Integrity
 Crea&vity
 Teamwork
 Commitment
 Global
Network
Sport | Music | Worldwide Event Management

3. INTRODUCTION
Armstrong
Kennedy
Consul&ng
offers
B2B
management
and
consultancy
services
focusing
on
all
aspects
of
sports
and
entertainment
marke&ng.
We
provide
the
full
spectrum
of
services
from
strategic
consultancy
to
contract
nego&a&on,
to
ac&va&on
planning,
to
project
management
to
research
and
evalua&on.
We
offer
an
on-­‐demand
resource
which
avoids
the
need
for
significant
recruitment
and
staff
overhead
costs
or
the
expense
of
a
larger
agency
resource.
Lead
by
Managing
Director
Jim
O’Toole,
our
service
is
our
people
and
is
based
on
interna&onal
experience,
crea&vity,
energy
and
integrity.
Sport | Music | Worldwide Event Management

4. Our Clients
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5. Our clients
 We
work
with
rights
owners
on
the
challenges
of
running
or
marke&ng
a
club,
series
or
championship.
 We
consult
to
brands
who
seek
to
use
sponsorship
or
other
forms
of
partnership
as
a
marke&ng
plaUorm.
 We
consult
to
investors
considering
sport
as
an
investment
vehicle.
 We
advise
ci&es
on
hos&ng
or
crea&ng
sport
and
entertainment
events
to
drive
economic
development
and
global
media
exposure.
 We
partner
and
joint
venture
with
agencies
who
require
specific
project
support
Sport | Music | Worldwide Event Management

6. Recent projects
 Sponsorship
iden&fica&on
and
acquisi&on
strategy
for
a
global
men’s
healthcare
brand
 Contract
consultancy
service
to
a
global
FS
firm
on
a
FAPL
shirt
sponsorship
deal
 Strategic
review
of
professional
rugby
for
a
poten&al
club
investor
 Sports
media
landscape
analysis
for
an
investor
in
a
football
club
 Sponsorship
inventory
development
and
repackaging
for
a
rugby
club
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7. Our Services
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8. Sponsor brand clients
Strategy
Development
Measurement Partner
and Evaluation Identification
Issue Contract
Management Negotiation
Strategic Rights
Counsel Acquisition
Partner
Management
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9. Commercial Rights Holders
Brand
Development
Strategic Rights
Counsel Development
Team Market
Mentoring Mapping
Rights Project
Articulation Management
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10. Host City Clients
Market
intelligence
Measurement Hosting
& Evaluation Strategies
Project Partner
management identification
Event Contract
acquisition negotiation
Sport | Music | Worldwide Event Management

11. Our People
• In
1996
Jim
O’Toole
helped
create
Premiere
Consul&ng,
was
integrated
into
Ogilvy,
part
of
the
world-­‐renowned
WPP
• Jim
was
CEO
of
the
Powerboat
P1
World
Championship
with
overall
management
responsibility
for
Grands
Prix
in
7
countries
on
three
con&nents.
• He
then
served
as
CEO
of
the
Alpari
World
Match
Racing
Tour,
the
professional
sailing
series
providing
a
leadership
role
in
venue
and
sponsorship
marke&ng,
PR,
spor&ng
and
technical
regula&ons,
global
governing
body
liaison
and
event
direc&on.
• An
experienced
interna&onal
marke&ng
professional
with
a
20
year
track
record
in
crea&ng
and
ac&va&ng
UK,
European
and
global
sponsorship
programmes.
Jim
speaks
Italian,
French
and
Spanish.
Sport | Music | Worldwide Event Management

12. Our Philosophy and Beliefs
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13. Our approach
 We
act
for
only
one
party
in
a
commercial
rela&onship.
 We
are
100%
about
results
 We
aim
to
do
good
work
that
will
make
a
profit
and
a
difference.
 We
try
and
do
it
with
a
smile,
it’s
a
fun
industry.
Sport | Music | Worldwide Event Management

14. Our Partners
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15. Partners
 We
work
with
a
range
of
Trusted
Advisor
Partners
who
supply
specialist
services
in
the
fields
of:
 Licensing
&
Merchandising
 Event
&
Hospitality
management
and
logis&cs
 Public
Rela&ons
and
Media
Rela&ons
 Risk
cover
 Online
gaming
and
gambling
 E
and
M-­‐
commerce
 Experien&al
revenue
driving
 Branded
media
content
and
distribu&on
Sport | Music | Worldwide Event Management

16. Our beliefs
 We
believe
that
sports
&
entertainment
marke&ng
macers;
 to
fans
and
consumers
because
it
is
their
passion,
their
&me,
their
money,
and
an
important
part
of
their
lives.
 to
brands
as
it
allows
them
to
target,
engage
with
and
deepen
rela&onships
with
consumers

to
media
because
it
macers
to
fans.
 to
rights
owners
or
events
as
it
is
a
fundamental
element
of
their
business
model.
 to
ci&es
as
it
becomes
part
of
their
municipal
personality.
 to
us
because
it
is
our
business.
Sport | Music | Worldwide Event Management

17. Our Experience
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18. Some brands we have worked with
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18

19. Rights holders we have worked with
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20. Contact us
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21. Contact us
Jim
O'Toole
-­‐
Managing
Director
E:
jim@armstrongkennedy.co.uk
T:
+4477970733129
W:
www.armstrongkennedy.co.uk
B:
www.armstrongkennedy.wordpress.com
T:
@JimOToole
L:
www.linkedin.com/myprofile?trk=hb_side_pro
Sport | Music | Worldwide Event Management