The document discusses Ansoff's Matrix, which represents different options for sales growth through strategic marketing decisions. It outlines the two variables in the matrix - market and product. The four strategies described are market penetration, market development, product development, and diversification. Market penetration involves selling more of existing products in existing markets and carries the lowest risk, while diversification, expanding into new markets with new products, poses the highest risk. The matrix helps identify areas a business could expand into, and managers must assess the costs, gains and risks of each strategic option.