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Fans into Funds:
      3 Ways to
Get Fans to Take Action
#riotsports
Develop Channels
 Quality Content
  Call to Action
Develop Channels
Money through Marketing
       Webinar
Building Your Community
Make it Easy
High-Tech and High-touch


          Facebook
        Direct mailing
            Events
        E-newsletters
        Personal notes
           Website
         Phone calls
Quality Content
 video, text, audio
What is quality content?
 Dates, times and locations

            VS

 Mission, vision and values
Goals
       Personal interest stories
        "Where are they now?"
           Athlete interviews
Parent, fan, admin, sponsor interviews
          Other perspectives
Call to Action
Get someone to do something.
           Donate
          Volunteer
            Attend
       Sign-up/Register
          Participate
Call to Action
 One-on-one
     Group
     Online
One-on-one
Making "the ask"
  Be specific
 Hardest (guts)
  Relationship
Group
Making "the ask"
Be more specific
     Hard
  Relationship
Online
Making "the ask"
Actionable step
  Hard (art)
 Relationship
Online
Newsletters
  Website
 Facebook
  Twitter
   Text
Turning Fans into Funds
Build channels: reach out
Create content:educate & inform
Call to action: be specific
Rowdy Package
    Single email to update channels
   Custom newsletter and news page
        Works with any website
         Weekly marketing tips
    $249 set-up and $24.95/month

Coupon Code: WEBINAR for $249 off!
   48 Hours Only. Sign-up Now!

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Turning Fans into Funds