1. How To Turn on the TRUE POWER of
Mobile Marketing And FLOOD
Your Business With…
Brought To You By:
Jim Boad
Social Mobile Experts
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2. In This Workshop You’ll Discover:
• 10 Top Mobile Trends “They Don’t Want You To Know About”
• Why you should have a mobile site
• Behavioral Change of your Target Market
• Essential Mobile Marketing Campaign Elements
• How to make sense out of this Mobile Marketing MADNESS!
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4. How do you determine how you
can get an ROI from mobile
marketing?
You came to the right place!
And here is why…
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5. “We cannot solve problems by using the
same kind of thinking we used when we
created them” – Albert Einstein

6. 10 Top Trends
They Don’t Want You To Know About
• How was your 2011?
• Where is your 2012 Going?

7. Trend #1
• Everyone should have their own BRAND
• Consumers are making 10 times more
WebPages than marketers
• Consumers also give more marketing
information
– KLT Factor (Know Like Trust)
• Marketing companies are losing influence &
power
– Observe the ‘social talk and communities’
– Let it GROW around your brand!

8. Trend #2 Mass Individualization

9. Trend #3
• Mobile Platforms Hit CRITICAL MASS
• Relationships have CHANGED
• Internet 1.0 was static websites (1 to 1)
• Internet 2.0 is social community online
– Web based browsing
– Desktops
• Internet Mobile 3.0 is 1 to 1 relationships
with mobile users

11. Trend #4 Mobile Is Global
• Using different types of platforms
– Social (Facebook)
– Mobile (Android, Apple iPhone, Itouch, iPad)
– Google Search
• Rapid Growth

12. Trend #5 Mobile Marketing Is A
Different “Search”
• We are used to www.google.com on a mobile
device…
• But…mobile search:
– QR Codes
– Tag reader from a ISBN number
– GPS location – “proximity” marketing
– Google Googles

13. Trend #6 Email is the new FAX
• Open rates declining…
• Text messaging has over 90% open rates
• ONE company did a text messaging campaign
that got $100 revenue for EVERY DOLLAR
spent!

14. Trend #7 Cross Media and Multi
Channel Marketing

15. Trend #8 Mobile overtakes PC

16. Trend #9 Mobile Meets Social

17. U.S. Mobile Social Media Audience
Grows 37 Percent in 2011
• In August 2011, more than 72.2 million people accessed social networking
sites or blogs on their mobile device, an increase of 37 percent from the
previous year
• Majority of Mobile Social Networkers Read Posts from Brands
• Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent
• More than Half of Mobile Social Networkers Access Sites on a Near Daily
Basis
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18. EU5 Mobile Social Media Audience Grows
44 Percent in 2011
• Leading 5 European Economies:
More than 40 Percent of Mobile Social Networking
Users Engage with Brands
• Twitter and LinkedIn Mobile Audiences Doubled in
Past Year
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19. US Mobile User Activities
• 70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device
• More than half of Mobile users likely interact with brands
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20. Trend #10 Mobile Moms Go Mobile
• Important Demographic: Moms are more likely than the
general population to own a smartphone (Source eMarketer/ BabyCenter)
• Their usage of the mobile internet skyrocketed between 2009
and 2011
• Two thirds of mothers with a mobile
phone uses the mobile web regularly
• A group of women that represents an
estimated $2.4 trillion
in annual buying power
(Source: BSM Media/ eMarketer)
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21. Online spending just keeps growing
• There is no denying, online spending has momentum that will last for a
while with new technology rolled out rapidly and the convenient online
buying experience.
• Mobile spending will be a bigger part of the online spending mix
• Are you well positioned to benefit from these trends?
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22. Now: How are you staying in touch
with YOUR customers?
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23. Is Your Business Set UP To Be 24/7
To The MASSIVE Mobile
Users?
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24. It’s Simple…All You Need Is…
• A Mobile Optimized Site so you don’t miss out
on LOST SALES
• A Mobile Marketing Strategy and Blueprint
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25. What if I don’t have a Mobile
Optimized Site?
Starting from scratch...
Mobile can be incorporated from scratch...
Outsourcing mobile, what NOT to do!
What to watch out for...
The perils of doing it yourself
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26. Why should you have a mobile site?
Today: The smartphone is adopted: Currently
90 million smartphone
owners in the U.S.
September 2011 saw two-thirds of all
smartphone owners shop on their phones,
including comparing products and prices,
searching for coupons, taking product
pictures or locating a retail store.
Businesses without a well-developed
mobile strategy are not only missing a
tremendous sales & profit opportunity
with these customers but also risk
becoming obsolete in the minds of their
digital target market
Source: comScore Inc., Dec. 5, 2011
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27. Mobile’s High Purchase Intent
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28. So: Mobile Marketing: Why NOW?
82% of all Americans never leave home without their mobile phone.
Half of all Americans sleep with their mobile phone
3 out of 5 searches are done using a mobile phone?
Is YOUR business being found?
On Mobile 5x HIGHER PURCHASE INTENT = Higher Sales and Profits for You!
You are losing all this traffic if your website in not ready for mobile!
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29. Essential Mobile Marketing Campaign Elements
• SMS / MMS
• Email
Source: Michael Becker, John Arnold
• Optimized Mobile Sites
• Proximity Marketing
• Content creation
• Mobile Apps
• Mobile PPC Pay Per Click
• Mobile Banner Ads
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30. What if YOU have a Site?
• How easy is it to make my site
mobile?
• What will it do to the appearance
and layout?
Can I do it myself?
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31. Mobile Marketing Campaigns
Content is KING!
Mobile Marketing’s
Best Business Practices
And again 3 key factors
Structure of mobile message
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32. Critical Success Factor: SMS / MMS
• SMS Short Messaging System
• MMS Picture & Video Messaging
• Understand Permission Based Marketing
• Why Text Marketing is a MUST For Your
Business
• How Text Marketing Can Be Used For MORE
Than Just Business: JV’s
• Text Message Marketing Best Practices
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33. Our Strategic Blueprint
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35. Mobile Marketing LIST
• Database Setup and Management…
• What is your Database?
• Mobile builds your List Database!
• Manage the mobile list yourself
or Outsource?
Your Database of
“Leads” and
“Customers”
is
Your Most Valuable
Asset! 35

36. Fast and Easy List Building for your
Business
Browsers or Buyers?
The choice is yours!
Create the most powerful mobile list
3 key factors for high conversions
1. Call-to-action button
2. Coupon offer asking for email to build your list
3. Contact us | Tap to Call
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38. Stop Losing Sales…Boost Your Profits
Mobile Marketing gives you a chance to
Increase your profits now
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39. Mobile Case Study
• The mobile site’s the ticket
• Tickets Now mobile sales boost 100% in the
first month with a mobile-optimized site and mobile
ads
• One furniture company got $100 return for
every $1 mobile marketing dollar invested
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40. How To Get Started?
• We can help
• Starting with your Mobile Profit Diagnostic we offer for FREE (a $497
VALUE)
• Call today to get started:
• 480-232-0846
• jim@page1forall.com
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