The Record Business is Dead, Long Live the Music Business
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The document discusses the transition from physical to digital music consumption and distribution as the record business model dies. It notes that digital platforms like iTunes, YouTube, and streaming services have replaced physical media, record stores, and radio as the main ways music is accessed and discovered. The presentation focuses on these changes in the Philippines, highlighting growing digital distribution options for Filipino artists on platforms like iTunes, YouTube channels, and mobile services from telcos. It maintains that promotion through social media is important for artists in the Philippines' evolving digital music industry.
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The Record Business is Dead, Long Live the Music Business
- 1. The Record Business is dead, long live the Music Business Presented by Jim Ayson, PhilMusic.com 07.05.2013 / Electronic Music Conference & Audio Expo – EMEX 2013 Music Consumption and Distribution in the Digital Age
- 2. The Record Business is dead, long live the Music Business Presented by Jim Ayson, PhilMusic.com 07.05.2013 / Electronic Music Conference & Audio Expo – EMEX 2013 Music Consumption and Distribution in the Digital Age
- 3. Some Stuff About Me Where to find me: TwiKer & Instagram @jimayson Facebook.com/jimayson GooglePlus: +JimAyson Founder, “head honcho”, provocateur, etc The “Day Gig”: Partnerships Management Smart Developer Network (Smart DevNet)
- 4. Standard Disclaimer • Images for this presenta]on were copied from the web. No copyright infringement was intended.
- 5. Download this! Download or view this presenta]on online at: hKp://slideshare.net/jimayson
- 6. Our Agenda for the next 45 mins • PhilMusic.com • Internet Ages • Philippine Internet Stats • The death of physical media • Digital music distribu]on in the PH • Advice for the PH Music Biz • Deal With It
- 7. PhilMusic.com • Domain registered in Dec 1996 (16 years!) • Now a community of hard core musicians and music industry types • 1,923,645 Posts in 86,320 Topics by 75,738 Members • 2.1M page views/ month
- 8. Join us! • FORUM: talk.philmusic.com • Facebook Page: facebook.com/philmusic.dotcom • Facebook Discussion Group: facebook.com/groups/philmusic • TwiKer: twiHer.com/philmusic
- 9. By the way we’re having an EMEX Party!
- 10. The Internet Eras Web 1.0 (1994) • The Sta]c Web • Yahoo, Hotmail, Google, eBay, Newspaper sites Web 2.0 (2004) • The Social Web • Friendster, Facebook, TwiKer, YouTube Web 3.0? (2011) • The Mobile Era • Instagram, Foursquare, Whatsapp, Viber, LINE, Vine, Waze, Flipboard, Shazam, Soundhound, Kindle
- 11. The Mobile Era
- 12. The Internet in the Philippines: General Stats
- 13. Over 33% of Filipinos are on the Internet (home, work, internet café, mobile) – around 33M
- 14. 93% of online Filipinos are on Facebook (around 30M) Source: Socialbakers.com
- 15. 10M Filipinos on TwiKer Source: Semiocast
- 16. Mobile Penetra]on rate – 106% 102.3M mobile subscribers PriceWaterhouse Coopers
- 17. Smartphones – just about 20% of the mobile base but growing fast.
- 19. The Smartphone is the new Walkman
- 20. Digital Music is changing the Music Industry
- 21. Digital Music milestones • Napster popularized music downloads (free) • iTunes popularized paid downloads • Streaming music pushed by SpoKfy, Pandora, Rdio • YouTube changed music discovery
- 22. Irrelevant or fast becoming irrelevant • Record Stores • Broadcast Radio for music discovery • Music Television • CDs and Physical Media
- 25. Where are we now in 2013?
- 26. Digital is replacing Record stores, Radio, MTV, CD Stores • iTunes – killed Tower Records, Virgin Records, HMV etc • Youtube – becoming more important for music discovery than radio and music television • CDs – replaced by downloads (legit or illegal) • Music Promo]on – via Social Media (Facebook, TwiKer, YouTube), Blogs • Plasorms-‐ Bandcamp, Tunecore
- 27. Bandcamp.com – DIY band promo]on and distribu]on plasorm
- 28. Tunecore.com – digital representa]on. The new label?
- 29. YouTube creates the hits
- 30. YouTube creates the stars
- 31. And so does Instagram
- 32. Consump]on is mainly digital and increasingly mobile
- 33. Music Distribu]on is Digital or Online • Free distribu]on (YouTube, Soundcloud) • Paid downloads (iTunes, other stores) • Streaming Mobile Services (Deezer, Spo]fy) • Sale of Physical Media via online channels (band sites, Amazon)
- 34. What’s happening In the PH… • Promo]on via Social Media – so many op]ons for DIY promo]on • YouTube Channels – are very important • Digital Distribu]on Channels are emerging • Streaming is here! • Telco Music Value Added Services (VAS)
- 35. PNE has 2.9M Facebook likes
- 36. Wolfgang: Indie Ar]st promo]on
- 39. Ely Buendia on TwiKer
- 40. Lee Grane (indie ar]st on The Voice) From 50 twiKer followers to 13,106
- 41. iTunes has a huge OPM catalog … and you don’t need a major label to get on it! Screen cap: Up Dharma Down catalog on iTunes
- 42. OPM2GO.com
- 44. Singles
- 45. Albums
- 46. Indiepinoy.com – Indie digital music distribu]on via mobile telco and handset partnerships
- 47. Ndfy – indie ar]st discovery
- 48. Amplify.ph – ad supported indie music discovery
- 49. Telco distribu]on: SMART Music content
- 50. Deezer (streaming) – now available in the PH
- 53. PH Mone]za]on Challenges • Pinoys don’t use credit cards (only 3% penetra]on) • PH condi]ons force new forms of e-‐payment (mobile payment, ATM, prepaid cards)
- 54. E-‐Payment, Philippine style MyMusicStore.com.ph
- 55. OPM2GO Prepaid cards for the masa market Available in SM Available in Na]onal
- 56. OPM2GO at EMEX
- 57. Some ]ps!
- 58. Some ]ps for Ar]sts • Ques]on the need for a label. • Sell direct via digital distribu]on. • Digital Piracy is mainstream, so use it for promo]on • Acts Earn by playing live • Learn to mone]ze through your online fanbase – Web – Social media
- 59. Some ]ps for Music Startups • Mone]ze thru transac]ons – real payments (purchase or subscrip]on.) • Online Adver]sing is not a stable source of revenue in the PH. • Explore payment beyond credit cards – Mobile operator charging – Prepaid cards – ATM networks
- 60. Final words of advice for all
- 61. Digital is Here. There’s No Turning Back.
- 62. The Genie is Out of the BoKle.
- 63. The Internet has changed everything.
- 64. Deal with it.
- 65. Learn the New Tools for the New Age.
- 66. Master Them and Conquer Them.
- 67. End Download this presenta]on at: hKp://slideshare.net/jimayson