6. When meeting people in Japan, be sure to use the appropriate formal title. San is the most commonly used respectful title placed someone's first or last name, regardless of their gender or marital status. Sama is a more formal respectful title — use it after the family names of your clients, customers, or those to whom respect is due. san (a polite/neutral respectful title) Sumisu-san (Mr. Smith) Maikeru-san (Michael) Tanaka-san (Ms. Tanaka) Sandora-san (Sandra) sama (formal respectful title) Sumisu-sama (Mr. Smith) Tanaka-sama (Ms. Tanaka) Place a respectful title after the other people’s names, but not after your own name.