Making communications land - Are they received and understood as intended? we...
The Publishers - Ch 9 and 10
1. The Publishers: Ch 9 – Magazines and Ch 10 – Books While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.
2. Magazine History and Muckraking Reading and the Future of Democracy Specialization: Magazine Types Magazine Advertising and Economics Types of Books , Publishing Houses and economics Book Banning and Burning Technology’s Impact on Publishing
3. Magazine: a collection of articles, stories and advertisements appearing in nondaily periodicals that are published in the smaller tabloid style rather than larger broadcast newspaper style Historically: they Created the first spaces to discuss important social issues: Public education, the abolition of slavery, women’s suffrage, literacy, and the Civil War Today: more than 19,000 commercial, alternative, and noncommercial U.S. magazines work to find a niche with readers.
4. Muckraking: reporters who used a style of early twentieth-century investigative journalism that emphasized a willingness to crawl around in society’s muck to uncover a story McClure’s and Collier’s were two magazines that thrived off muckraking reports. Examples: 1902, Ida Tarbell’s “The History of Standard Oil”, and Lincoln Steffens’ “Shame of the Cities”
16. Magazine Advertising and Economic$ What is the value of creating a niche audience when it comes to advertisers? They are heavily reliant on advertising! Big chain ownership: Advance, Hearst Corporation, Meredith Corporation, Time, Inc., Hachette Filipacchi.
20. Just for Fun…The Gutenberg Lego Printing Press! Found On: Printeresting.org
21. Trade Books: hardbound and paperbound aimed at general readers and sold at commercial retail outlets (includes adult and juvenile) Mass Market Paperbacks: sold on racks in drugstores, supermarkets, and airports as well as bookstores; big authors like Stephen King, Nora Roberts and John Grisham; usually sold under $10 El-Hi Books: elementary and high school education books p. 321 Types of Books Professional Books: target various occupational groups and are not intended for the general consumer market.
22. Ownership Patterns: the small number of owners often makes it difficult for new authors and new ideas to take hold; most companies have an interest in SALES, not necessarily the advancement of good literature. The influence of consumerism on the publishing industry means celebrity authors often trump literary works.
23. Books + TV and Hollywood = What else can you add to the list?
24. Technology’s Impact on Publishing Do you think these will take the place of books? The Amazon Kindle The Apple iPad Wired: Amazon Sells More E-Books Than Hardcovers Sold 180 E-Books for Every 100 Hardcovers WSJ: Two Major Publishers Hold Back on E-Books
25. Censorship and Banned Books American Library Association (ALA) compiles a list of the most challenged books every year. Books challenged over content including sexually explicit passages, occult themes, violence, homosexual themes, and racism. ALA also celebrates “Banned Books Week” – Sept. 25th –Oct. 2nd 2010. p. 330 The Top 10 Most Challenged Books of 2008
27. Books and the Future of Democracy “Since the early days of the printing press, books have helped us to understand ideas and customs outside own experiences. For democracy to work well, we must read.” -Media and Culture The decline in reading: The National Endowment for the Arts 2007 study found reading “comes to a halt” in teenage years.
28. Photo Credits: Click On Photos To See More Work From These Talented Photographers…
29. History of Print Papyrus, circa 2400 B.C.E. Parchment Treated animal skin Gradually replaced papyrus Codex First protomodern book Made of bound materials by the Romans, 4th century Manuscript culture: medieval church Illuminated manuscripts Book as reverential artifact Grammar rules developed 1000 C.E.: Chinese invent movable type Radical development that was not developed in Europe until the 1400s
