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EECS 441 Company Profile
Fall 2013
Presentation by:
Jill Bender
Products
• Leap Motion Controller
 $79.99 – Best Buy
 Two cameras and
3 infrared LEDs
 Hemispherical area about 1
meter
 Comes with software for Mac/PC
• Airspace
 Leap Motion App Store
Financial Info
• Additional $25M to
fund startups on the
platform
 Highland Capital Partners
• Leap makes 30% of the
purchase of an app
 Similar to Apple store
Total Funding $44.1M
Seed, 6/11
Andreessen Horowitz
Founders Fund
Brian McClendon
Bill Warner
SOSventures
$1.3M
Series A, 5/12
Highland Capital Partners
$12.8M
Series B, 1/13
Founders Fund
Highland Capital Partners
$30M
History
• Founded in 2010 as OcuSpec
 Co-Founders: David Holz and Michael Buckwald
• Stayed under the radar until May 2012
announcement for pre-orders
• Originally set to ship in December 2012,
then May 2013, then July 2013
• Finally released units July 19, 2013
• 26,000 requests for dev devices
 10,000 dispersed
• 600,000 devices ready to ship
Secret Sauce
A new frontier of interaction
What’s hot?
Big name apps moving to platform
Partner ships announced:
• ASUS
“They, like us, believe this will
revolutionize interaction on the PC
platform” – Michael Buckwald.
• HP laptops with Leap Motion
$1049.99
Story
• Started with co-founder David and 3D
modeling.
• Why was it HARDER to do modeling on
the computer vs. paper?
• Figured out accurate natural movement
tracking
• “Mold pixels as easily as clay”
Competition
• Kinect – Microsoft
• AirStrike – LM3LABS
 Senses up to 3 meters away
Prediction
• If they continue to innovate and
improve the mechanics it will
succeed
• Need to get rid of the “novelty”
and start focusing on utility
• Markets: entertainment, control,
biometrics, security, …?

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Leap Motion

  • 1. EECS 441 Company Profile Fall 2013 Presentation by: Jill Bender
  • 2. Products • Leap Motion Controller  $79.99 – Best Buy  Two cameras and 3 infrared LEDs  Hemispherical area about 1 meter  Comes with software for Mac/PC • Airspace  Leap Motion App Store
  • 3. Financial Info • Additional $25M to fund startups on the platform  Highland Capital Partners • Leap makes 30% of the purchase of an app  Similar to Apple store Total Funding $44.1M Seed, 6/11 Andreessen Horowitz Founders Fund Brian McClendon Bill Warner SOSventures $1.3M Series A, 5/12 Highland Capital Partners $12.8M Series B, 1/13 Founders Fund Highland Capital Partners $30M
  • 4. History • Founded in 2010 as OcuSpec  Co-Founders: David Holz and Michael Buckwald • Stayed under the radar until May 2012 announcement for pre-orders • Originally set to ship in December 2012, then May 2013, then July 2013 • Finally released units July 19, 2013 • 26,000 requests for dev devices  10,000 dispersed • 600,000 devices ready to ship
  • 5. Secret Sauce A new frontier of interaction
  • 6. What’s hot? Big name apps moving to platform Partner ships announced: • ASUS “They, like us, believe this will revolutionize interaction on the PC platform” – Michael Buckwald. • HP laptops with Leap Motion $1049.99
  • 7. Story • Started with co-founder David and 3D modeling. • Why was it HARDER to do modeling on the computer vs. paper? • Figured out accurate natural movement tracking • “Mold pixels as easily as clay”
  • 8. Competition • Kinect – Microsoft • AirStrike – LM3LABS  Senses up to 3 meters away
  • 9. Prediction • If they continue to innovate and improve the mechanics it will succeed • Need to get rid of the “novelty” and start focusing on utility • Markets: entertainment, control, biometrics, security, …?

Hinweis der Redaktion

  1. The Leap Motion Controller doesn't actually do any real processing within the device; instead, it shifts all of that to the PC, relaying data directly from the sensors to the softwarea bit more complicated than plugging in a mouse, requiring a software download and install.
  2.  “The main reason [for increased funding] was to support a very dramatic ramping up in our manufacturing” – Michael Buckwald
  3. $1.3M seed financing round in June 2011May 2012, Leap Motion announced a $12.75M Series A funding round “first significant round of funding”Announced the new controller in 2012
  4. these apps let you navigate your laptop using gesture controls. The two separate apps, Touchless for Windows and Touchless for Mac, run in your notebook’s system tray and can be enabled by right-clicking the corresponding icon. Reviews preferred it for windows b/c of easy touch interface but would likely work for ipad type interface wellWe preferred Touchless for Windows simply because the Windows 8 interface is better optimized for gesture controls, but both apps were equally responsive. 
  5. these apps let you navigate your laptop using gesture controls. The two separate apps, Touchless for Windows and Touchless for Mac, run in your notebook’s system tray and can be enabled by right-clicking the corresponding icon. Reviews preferred it for windows b/c of easy touch interface but would likely work for ipad type interface wellWe preferred Touchless for Windows simply because the Windows 8 interface is better optimized for gesture controls, but both apps were equally responsive. 
  6. It all started when one of our founders, David, was 3D modeling. What took 10 seconds by hand often took 30 minutes with a computer. Technology was actually getting in the way of technology. Fortunately, he’s a super-smart mathematician who figured out a remarkably accurate way of tracking natural movement down to the fingertip. So now we really can mold pixels as easily as clay.
  7. People are even using it for secret handshakes at checkout