Maintaining your online presence using social media requires forethought, intent and action. During this session, learn steps you can take to immediately develop and promote your and your organization’s presence. Hands-on exercises will help you develop “your voice” and message, and put yourself in touch with those at the forefront of your practice area. Since being “out there” has its risks, we will also deal with the issues of privacy and reputation management.Participants should be ready to use their existing social media accounts during the session or setup new accounts, in order to get the most out of the workshop. Learning Objectives: After attending this workshop, you will be able to: -Construct an online presence with an eye toward increasing your reputation. -Build a professional presence that helps you and your organization have an increased number of connections. -Understand how to define and maintain your online privacy. -Better integrate social media into everyday life and work events. Intended Audience: This workshop is geared for those interested in creating or improving their online presence.

1. Jill Hurst-Wahl
www.HurstAssociates.com
Oct. 26, 2010
Being Social: How to Start and
Maintain Your Online Presence

2. Learning Objectives
 Construct an online presence with an eye
toward increasing your reputation.
 Build a professional presence that helps you and
your organization have an increased number of
connections.
 Understand how to define and maintain your
online privacy.
 Better integrate social media into everyday life
and work events.

3. Agenda
 Our Changing Communication Methods
 Creating an Online Presence for You and Your
Library
 Putting You in the Message
 Winning Friends and Influencing People
 Developing & Maintaining Your Reputation
 Time Management
 7 Tips for Social Media Success

4. Did You Bring Your Social Media
Userids & Passwords?
 LinkedIn
 Facebook
 Twitter
 If not, we will create them as needed.

5. Our Changing Communication
Methods

6. 1876 – Successful bidirectional transmission (telephone)
<1912 – U.S. first radio station
1928 – U.S. first TV station
1945 – Citizen band (CB) radio
1992 – AOL international email gateway
1992 – Short message service (txt msg)
1998 – Google
2003 – LinkedIn
2003 – MySpace
2004 – Facebook
2006 – Twitter
2009 – FourSquare
Shifting to
methods that
can be
carried in our
pockets.

8. “According to the Pew Research Center, about 75
percent of American teens own a cell phone…half
of American teens send at least 50 text messages
a day.”
– Post-Standard

9. Why Use Social Media?
 Collecting information (listening)
 Engaging the community
 Driving web traffic
 Win over influencers
 Allowing your authentic self to be known

13. Creating an Online Presence for You
and Your Library
We know the why, now let’s look at the how.

14. Which Tools Should You Use? (Pros
& Cons)
 Email
 Digital newsletters
 e.g., Constant Contact, Aweber
 Blogs

15.  LinkedIn
 Personal profiles
 Company profiles
 Facebook
 Personal profile
 Pages for Businesses (check under Help)

16.  Twitter
 Personal or library account
 FourSquare
 Venue information - is it correct?
 Tips – can you add better ones?

17. Putting You in the Message

18.  What are you interested in (personally &
professionally)?
 What type of information do you want to
attract?
 What type of information do you want to share?
 What do you know that others would want to
know?
Use this information to construct or add to your
profile. Also use it to guide your public messages.

19.  Be authentic
 Genuine, trustworthy, reliable
 Be interesting
 Be both professional and personal
 Be positive
 Be conversational
How would you put these ideas into practice?

20. Winning Friends and Influencing
People

21.  What type of people do you want as ‘friends’?
 What type of organizations are they in?
 What type of jobs do they have?
 What do they have in common with you?
 What type of people don’t you want as ‘friends’?
 What if they friend or follow you?

22.  List 20 people/organizations that you want to be
in your sphere of influence.
 Dream big!
 If you don’t know them, go into Twitter or
Facebook, and friend them.
 In Facebook, be sure to write a note telling
them why you want to be friends.

23. Developing & Maintaining Your
Reputation

24. What Do You Want to be Known For?
 List key qualities
 Create a sentence of phrase that captures the
message you want to communicate to your
followers.
 What can you share with your followers that will
demonstrate your key qualities?

25. Be consistent!

26. Time Management

27. Time Flies When You’re Having Fun
 Be mindful of how much you use it
 Prioritize which tools are most important
 Schedule time to use social media
 Use it during your breaks and at lunch
 Set a timer to help keep it manageable
 Disconnect so you don’t multi-task

28. 7 Tips for Social Media Success (Cisco)

29.  Control alienates; conversation activates.
 Consistent usage equals consistent experience.
 Technology is the backbone.
 Authenticity prevails.
 Relevant, concise content remains imperative.
 Sustainable strategies reap rewards.
 Survival still traces back to adaption.