1. By
Jignasa Naik & Mayuri Ruparel
August Infotech
www.augustinfotech.com
wordpress@augustinfotech.com

2. What is WordPress?
 WordPress is web software to create a beautiful website.
 It's free and open source software based on PHP & MySQL.
 WordPress started as just a blogging system.
 The core software is built by hundreds of community volunteers.
 There are thousands of plugins and themes available to transform your site into
almost anything you can imagine.
 Over 70 million websites are powered by WordPress.
 You can get more details at www.wordpress.org.

3. Stats
 It was first released on May 27, 2003, by its founders, Matt Mullenweg and Mike
Little.
 WordPress is used by more than 18.9% of the top 10 million websites as of
August 2013.
 As of February 19, 2014, version 3.8 had been downloaded more than 20 million
times.
 Market Share:
WordPress – 53.8%
Joomla! – 9.2%
Drupal – 6.7%
Others – 30.3%

4. What is Blogging?
 A blog (or web log) is a discussion or informational site published on the World
Wide.
 Earlier blogs were usually the work of a single individual. More recently "multi-
author blogs" (MABs) have developed, with posts written by large numbers of
authors.
 http://www.smashingmagazine.com/
 http://mashable.com/

5. What is CMS?
 A content management system (CMS) is a system used to manage the content
of a Web site.
 Typically, a CMS consists of two elements: the content management
application (CMA) and the content delivery application (CDA).
 The CMA element allows the content manager or author, to manage the
content from a Web site without needing the expertise of a Webmaster.
 The CDA element uses and compiles that information to update the Web site.

6. Setup your first website in minutes
 Go to https://wordpress.org/ and download WordPress.
 Extract it and place it in your web directory.
 Create your database.
 Follow installation steps.
 And you are all set with your first WordPress website.
 It is as easy as making a cup of coffee for you.

7. Key features
 Posts
 Pages
 Themes
 Plugins

8. Posts & Pages
 Posts are what make your blog a blog — they’re servings of content that are
listed in reverse chronological order on your blog’s front page.
 Posts are always associated with a date, which is included in the URL.
 Pages are static. They are a good way to publish information that doesn’t
change much, like an About page.

9. Themes
 Themes allow users to change the look and functionality of a WordPress website.
 WordPress users may install and switch between themes. Themes may be installed using
the WordPress "Appearance" administration tool or theme folders may be uploaded via
FTP.
 The PHP, HTML & CSS code found in themes can be added or edited for providing
advanced features. Thousands of WordPress themes exist, some free, and some premium
(paid for) templates.
 WordPress users may also create and develop their own custom themes if they have the
knowledge and skill to do so.
 You can look for free themes at http://wordpress.org/themes/.

10. Plugins
 Think of plugins like extra options to your car or upgrades to your computer.
 Plugins help enhance your WordPress blog or website features. With plugins
you can do almost anything you can imagine of.
 WordPress has a database of over 30,254 plugins, each of which offers custom
functions and features enabling users to tailor their sites to their specific needs.
 Again mostly they are for free. You can find plugins at
http://wordpress.org/plugins/.

11. How you can build your career with
WordPress
 WordPress Consultant
 Theme Developer
 Plugin Developer
 Theme and Plugin Customization
 WordPress Website Webmaster
 Blogger
 UI Developer

12. WordPress Consultant
 Job of WordPress Consultant includes anything related to WordPress. Be it from planning website to
meet client's project objectives to developing website to providing support. It inclues:
1. General WordPress Support
2. Hosting Set Up and WordPress Installation
3. WordPress Set Up and Configuration
4. WordPress Migration
5. Custom WordPress Websites
6. SEO Consulting Specific to WordPress
7. WordPress Upgrades
8. Plugin Installation and Customization
9. Theme Installation and Customization
10. WordPress Troubleshooting
11. WordPress Security
12. WordPress Training
13. Ongoing Website Maintenance and Support
14. Implementation of full WordPress website to meet client's project objectives

13. Theme Developer
 You can develop theme either to implement features specific to your client.
 You can implement theme with specific subject and features required for that and
place it in marketplace to sell.
 Good news is, you do not have to implement your own website to sell theme but
there are already built up marketplaces where you can upload theme to sell.
 http://theme.wordpress.com/
 http://themeforest.net
 http://www.templatemonster.com
 http://www.mojo-themes.com/

14. Plugin Developer
 Just like Theme you can develop plugin to implement features specific to your
client
 You can implement plugin with specific subject and features required for that
and place it in marketplace to sell.
 For plugins too, you do not need your own website to sell but there are already
built up marketplaces where you can upload plugin to sell.
 http://codecanyon.net
 http://www.mojomarketplace.com/

15. Theme and Plugin Customization
 To cut development cost, website owners buy readymade themes and plugins
and customize them as per their needs. WordPress being most popular CMS,
there are plenty of projects being posted everyday for customization on job
portals. So if you are well versed with WordPress, you can target such projects
at high rate.

16. WordPress Website Webmaster
 A webmaster is a person responsible for maintaining one or many
websites. The duties of the webmaster may include:
1. Maintaining websites for clients and businesses.
2. Ensure the web servers, hardware and software are operating
accurately.
3. Design WordPress websites.
4. Generate and revise web pages.
5. Examine and analyze site traffic.
6. Replying to user comments

17. Blogger
 A blogger is someone who writes content for a blog.
 Blogging is the act of writing a post for a blog.
 Some people do blogging for passion and some for money.
 How to make money from blogging:
1. Think about 3-5 topics that you know a lot about or are passionate about.
2. Research reliable blog hosts and blogging systems.
3. Use a blogging system or software like WordPress.
4. Target niche markets.
5. Write articles and post them to other blogs or article directories to get back links to your blog.
6. Generate a lot of traffic through your blog with relatively little effort thanks to great support
structures in place for blog users.
7. Enrich your blog's content.
8. Put website traffic at a top priority and earn money by signing up with GoogleAds network.
When anyone clicks on Ads from your blog, you get paid by GoogleAds a part of the revenue it
gets.

18. Front-end, UI Developer
 Front-end developer: builds websites using HTML, CSS, JavaScript and other
common client side technologies.
 UI-Developer: Similarly uses HTML, CSS, JavaScript and other client side
technologies. There is less emphasis on scripting languages like JavaScript and
more emphasis on HTML and CSS. The focus is on delivering more granular
assets such as buttons, tooltips, and other modular pieces which will go into a
larger, finished product.
 Convert PSD to HTMLs ready to integrate with WordPress website.