1. Name: Lai Jia Yi
Student ID: 0315957
Subject: Culture and Civilization
Tutor: Ms.Delliya Zain
Intake: FNBE JULY 2013

2. Table Content
Title Pages
Introduction 3
Research
 Concept
 Themes
4
Summary of Research 5-6
Mapping of the Places 7
Draft Photos and Layout
Planning
8
Final Selection of Photos 9-10
References 11

3. Introduction
In this assignment, students are required to do a literature
research on the places of interest of our site visit. Our job is to
study the theme and relate it to the historical, architectural and
social aspects of the place.
After that, we will have to design a postcard series with a
proper packaging that complement the final postcard design.
The postcard series will create awareness and educate your
audience on the subject matter or focus of the study. This
includes design & layout, purpose, content, writing style,
colours and etc.

4. Research
Concept
Over the past few years the importance of reminiscing for both
the older person and their communities has been forgotten.
Reminiscence is a blend of historical fact and the personality of
the person remembering. Each person perceives each
experience through their own life and memories become
shaded as the years pass. Hence, my objective is to bring out
the lifestyle in villages, where it contains most of the past
memories of the older generation, recover it by carving down
the village lifestyle under the hand of my camera.
Themes
Architecture- Spaces and People
The theme I have chosen is under the Architecture category,
spaces and people. The reason I have chosen this theme is
because I want to bring out the interaction between the
residence in urban village and the places they are staying in.
Reminiscence can be brought out alone by just a person;
however it is more fun if it shows the connection between
human and the spaces, and also with someone else.

5. In order to take a good photograph of lifestyle in villages,
background which included human in each photos are a crucial
part to tell the stories of the photos. It is because memories are
built in such a way that one memory naturally leads to another.
Thus, without interaction of human and spaces, the photos
would become dead.
Summary of Research
First stage- Explore the places in Malaysia
After decided the suitable theme to proceed on, I’ve chosen
places which contain a long history itself in order to bring out
the message of Reminiscence. The first option would be the
China Town in Johor Bahru, Johor. It is a small town which
shows the long history of Chinese presence and traditions in
Philippines. However, the place had become too urbanized; the
old culture has no longer remains. In the end, I’ve decided to
choose Kampung Pasir Putih which is also located in Johor
Bahru, Johor. The primary sector of which contributes the
economy of this village is its agriculture and commerce. Malays,
Indonesians and Pakistanis are the main residents in this village.

6. Second stage- Taking the Photographs
Before heading towards the places of my interest, I went to
several places to practice my photography skills. I’ve went to
Little India, China town and other places to sharpen my skills so
that in the end of the day, I could take great results. On the day
to take photographs, I and my friends had proceeded to
Kampung Pasir Putih to capture photographs. My research and
learning experience guided me in taking better photographs for
postcards. I’ve took some great photos there. It was great to be
companioned by friends.
Third stage- Finalizing the photos
During the next C&C tutorial session, I’ve shown my lecturer,
Ms.Dee my photographs. She guided me and helped me in
choosing photos which could best bring out my theme. After
that I started working on by editing photos. I also conducted a
few research to find the best way to design my folder to hold
my postcards. The researches I’ve did so far helped me a lot
during my process in making the postcards.

7. Mapping of the Places
Kampung Pasir Putih, an urban village.
Kampung Pasir Putih is a village in Pasir Gudang, Johor
Bahru, Johor, Malaysia. This village was established in 1920,
along with three other villages, and is the only one that still
exists today in Pasir Gudang. The primary sectors that
contribute to the economy of this village
are agriculture and commerce.
Rationale
The reason I choose Kampung Pasir Putih is because it has a
very long history which could best bring out the message of my
theme, Reminiscence. The simplicity of life in Kampung Pasir
Putih also shows the most primitive human interactions and life
events.

8. Draft Photos and Layout Planning
Initial version of logo and Back Template.
Initially, I’ve decided to draw a picture of an old man to bring out the
reminiscence life he had been through. In my opinion, old man is full of
wisdom and life experience. No one’s been through on what what he
have been through.

9. Final Photos Selection and Packaging
Packaging Design

10. Final Selection of Photos
I’ve made the outer surrounding of the photos became slightly
darker than the brightness in the inner part. It is because that I
want to deliver the message of ‘Vision’ in my title, which
indicates the view from the corner of my eyes, which also
represents the witness of the recalled moments.

11. Reference
Give Your Family And Yourself The Gift Of Reminiscence. (2013, October 9). Retrieved
June 12, 2014, from
http://www.bedfordma.gov/sites/bedfordma/files/file/file/coa_joy_of_reminiscence.pdf
Kampung Pasir Putih. (2011, November 23). . Retrieved June 12, 2014, from
http://en.wikipedia.org/wiki/Kampung_Pasir_Putih