SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Downloaden Sie, um offline zu lesen
JTEL 2010 June 7-June 11




Trust Modeling and Evaluation in Web 2.0
Collaborative Learning Social Software



                                 Na Li

         Swiss Federal Institute of Technology in Lausanne (EPFL)




                                     Swiss Federal Institute of Technology in Lausanne
                                                             EPFL, CH-1015 Lausanne, Switzerland
Outline
• Research Questions
• Current Progress
• Future Work




                       Swiss Federal Institute of Technology in Lausanne
                                               EPFL, CH-1015 Lausanne, Switzerland
Research Questions
•  Lots of Web 2.0 learning environments bring about large
   amount of user-generated content
   ▫  What should we trust?
   ▫  Who should we trust?
                                RSS Feeds


                Pictures                                               Pictures




             Wiki Pages                                               Documents



                                Videos
                             Swiss Federal Institute of Technology in Lausanne
                                                     EPFL, CH-1015 Lausanne, Switzerland
Research Questions
•  Trust Measurement
 ▫  Evaluate quality of user-generated content
 ▫  Recommend useful resources
 ▫  Privacy management




                          Swiss Federal Institute of Technology in Lausanne
                                                  EPFL, CH-1015 Lausanne, Switzerland
Current Progress
• Trust-based rating prediction
 ▫  Quality evaluation in open learning
    environment
 ▫  Filter helpful learning resources, people and
    group activities




                         Swiss Federal Institute of Technology in Lausanne
                                                 EPFL, CH-1015 Lausanne, Switzerland
Trust-Based Rating Prediction Approach
• Basic idea
 ▫  What influences rating opinion: similarity and
    familiarity
 ▫  People tend to trust the opinions of
    acquaintance and those having similar
    interests and tastes.




                         Swiss Federal Institute of Technology in Lausanne
                                                 EPFL, CH-1015 Lausanne, Switzerland
Trust-Based Rating Prediction Approach
•  Trust measurement
 ▫  Multi-relational trust metric
 ▫  Build a “Web of Trust” for a particular user using
    heterogeneous types of relationships




                             Trust
                                                                     How Much?


                             Swiss Federal Institute of Technology in Lausanne
                                                     EPFL, CH-1015 Lausanne, Switzerland
Trust-Based Rating Prediction Approach
•  Trust propagation
                                                               Bob
•  Propagation distance (PD)                     ente
                                                        d by
                                             m
                                         Com
                                              Rated by
                      e     Article                               Sara
                Creat


               Is Member    French            Has Member
       Alice               Learning                               Luis
                           Activity



                                                 Rated by
                            Video                                 Ben




                                                               Jack
               Propagate                    Propagate                  Propagate
                                                                                              PD

                                      Swiss Federal Institute of Technology in Lausanne
                                                                 EPFL, CH-1015 Lausanne, Switzerland
Trust-Based Rating Prediction Approach
•  Rating prediction from a user to an item
 ▫  Using user’s “Web of Trust”
 ▫  People in “Web of Trust” are seen as trustable
 ▫  Average of all the rating scores given by trustable
    people, weighted by their trust value




                              Swiss Federal Institute of Technology in Lausanne
                                                      EPFL, CH-1015 Lausanne, Switzerland
Evaluation and Results
•  Using Remashed data set
 ▫  50 users, 6000 items, 3000 tags and 450 ratings
 ▫  “Leave-one-out” method
 ▫  Compare “predicted score – actual score” deviation of
    trust-based prediction and simple average




                            Swiss Federal Institute of Technology in Lausanne
                                                    EPFL, CH-1015 Lausanne, Switzerland
Evaluation and Results
•  Change parameters
 ▫  Weights for relationships doesn’t make a significant
    difference in rating prediction
 ▫  Increasing size of trust network might add noise, lead
    to bigger prediction error




                             Swiss Federal Institute of Technology in Lausanne
                                                     EPFL, CH-1015 Lausanne, Switzerland
Future Work
•  Future deploy and evaluation will be conducted in a
   collaborative learning platform, namely Graaasp
   (graaasp.epfl.ch)
•  Trust-based privacy management




                              Swiss Federal Institute of Technology in Lausanne
                                                      EPFL, CH-1015 Lausanne, Switzerland
Questions?




     Swiss Federal Institute of Technology in Lausanne
                             EPFL, CH-1015 Lausanne, Switzerland

Weitere ähnliche Inhalte

Empfohlen

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 

Empfohlen (20)

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 

Trust Modeling Web 2.0 Collaborative Learning

  • 1. JTEL 2010 June 7-June 11 Trust Modeling and Evaluation in Web 2.0 Collaborative Learning Social Software Na Li Swiss Federal Institute of Technology in Lausanne (EPFL) Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 2. Outline • Research Questions • Current Progress • Future Work Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 3. Research Questions •  Lots of Web 2.0 learning environments bring about large amount of user-generated content ▫  What should we trust? ▫  Who should we trust? RSS Feeds Pictures Pictures Wiki Pages Documents Videos Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 4. Research Questions •  Trust Measurement ▫  Evaluate quality of user-generated content ▫  Recommend useful resources ▫  Privacy management Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 5. Current Progress • Trust-based rating prediction ▫  Quality evaluation in open learning environment ▫  Filter helpful learning resources, people and group activities Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 6. Trust-Based Rating Prediction Approach • Basic idea ▫  What influences rating opinion: similarity and familiarity ▫  People tend to trust the opinions of acquaintance and those having similar interests and tastes. Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 7. Trust-Based Rating Prediction Approach •  Trust measurement ▫  Multi-relational trust metric ▫  Build a “Web of Trust” for a particular user using heterogeneous types of relationships Trust How Much? Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 8. Trust-Based Rating Prediction Approach •  Trust propagation Bob •  Propagation distance (PD) ente d by m Com Rated by e Article Sara Creat Is Member French Has Member Alice Learning Luis Activity Rated by Video Ben Jack Propagate Propagate Propagate PD Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 9. Trust-Based Rating Prediction Approach •  Rating prediction from a user to an item ▫  Using user’s “Web of Trust” ▫  People in “Web of Trust” are seen as trustable ▫  Average of all the rating scores given by trustable people, weighted by their trust value Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 10. Evaluation and Results •  Using Remashed data set ▫  50 users, 6000 items, 3000 tags and 450 ratings ▫  “Leave-one-out” method ▫  Compare “predicted score – actual score” deviation of trust-based prediction and simple average Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 11. Evaluation and Results •  Change parameters ▫  Weights for relationships doesn’t make a significant difference in rating prediction ▫  Increasing size of trust network might add noise, lead to bigger prediction error Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 12. Future Work •  Future deploy and evaluation will be conducted in a collaborative learning platform, namely Graaasp (graaasp.epfl.ch) •  Trust-based privacy management Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland
  • 13. Questions? Swiss Federal Institute of Technology in Lausanne EPFL, CH-1015 Lausanne, Switzerland