The Titanium AppCamp 2 in Atlanta, GA held on Nov 2, 2013.

1. Apps, APIs & Analytics: What “Mobile
First” Really Means
JEFF HAYNIE, CO-FOUNDER & CTO
@JHAYNIE

2. Mobile phones are now more
ubiquitous than indoor plumbing.
“DEPUTY UN CHIEF CALLS FOR URGENT ACTION TO TACKLE
GLOBAL SANITATION CRISIS.”
UN NEWS CENTER. UN, 21 MAR. 2013

3. The Emerging IT World?
PAST:
PRESENT:
“PLANNED ECONOMY”
“FREE-FOR-ALL”
Centrally planned, centrally sourced
One size fits all
„Bread lines‟
Product = Industrial strength
Product < > Inspiring
Nominal central control
BYOD/A, rise of shadow IT
Silos, inevitable redundancies
Variable results (usability, security,
performance, etc.)

4. Major Technology Shifts
1990s TO TODAY
CLIENT
SERVER
Early 1990s
One-to-one
Rich UX (GUI)
Distributed computing
Local Network
INTERNET
Late 1990s
One-to-many
Weak UX (HTML-Based)
Server-centric computing
Global network
MOBILE
Today
Many-to-many
Rich UX (driven by mobile OSs)
Distributed computing
Internet of Things

5. From Closed and Rigid to Open and Rich
“SYSTEMS OF ENGAGEMENT”
“SYSTEMS OF ENGAGEMENT”
“SYSTEMS OF RECORD”
Heavy business process
Sufficient business process
Targeted process (3-click rule)
On premise
Public Cloud
Public or Private Cloud
Rigid traditional IT stack
Connectors to legacy
APIs to legacy, SaaS, cloud, middleware
Proprietary tools
Proprietary tools / HTML web
Open source / freemium tools
High initial & ongoing costs
Quick deploy, low entry costs
New dev environment, low cost
“Feed the machine”: user
experience an afterthought
Web-based UI for flexible access
“User is king”: experience separated
winners & losers
Inside the building access
Tethered to work environment or
virtualization and VPN
Access anytime, anywhere

7. Hard truth #1: The user is king.
The explosion that
killed the PC
User chooses the app, not you.
Expectation is for smart, purposeful, contextaware experiences. (Forget “user error” jokes.)
R.I.P. Wintel.
88% of enterprises agree B2B/E require the
same caliber UX as B2C.1
Hard truth #2: Release velocity is (largely)
beyond enterprise control.
Users want what they want, when they want it.
Apple wants what it wants, when it wants it.
The other platform vendors aren‟t sitting still.
Hard truth #3: HTML 5 can‟t save us.
30% feature differential across browsers.2
62%
1Q3
of enterprises
support three or
more mobile
operating
systems.1
2013 Appcelerator Enterprise Mobile Survey
Access to a small fraction of the native APIs.
Not a priority for the platform providers (see e.g.
iOS 7).
2"BII
REPORT: Why Facebook Defriended HTML5-For Now." Business Insider. N.p., 24 Oct. 2012.

8. Why legacy middleware won‟t cut it:
WEB
XML, SOAP
JSON
Data payload
Large and static, optimized for
PC display and feature-driven
applications
Niche and orchestrated,
optimized for small screen and
purpose-built apps
Number of
data sources
Few
Many
Data source
location
Behind the firewall
Behind the firewall, SaaS
virtual private clouds, public
cloud
Client device
profile
Data, data everywhere
MOBILE
Powerful device with few
constraints (e.g. large battery),
stationary access
Battery- and bandwidthconstrained (by network and/or
fees), roaming
Client-to-data
connectivity
Steady, broadband
Intermittent & variable speed,
driving need for online/offline
syncing and rate limiting
Usage profile
More predictable peak hours
(i.e., 9-to-5, 8-to-10)
Anywhere, anytime access
API format
And not a drop to drink?
40%
rank mobileoptimized APIs
as their top
investment
priority.1
Mobile is driving another tier into enterprise
architectures.
1Q3
2013 Appcelerator Enterprise Mobile Survey

9. The lifeblood of great
user experience
A move from lagging to leading
indicators.
⅓
1Q3
report their apps
fail to meet the
needs of end
users.1
2013 Appcelerator Enterprise Mobile Survey

10. Needs for Mobile Success
Performance metrics
Usage patterns
Adoption rates
Lifecycle efficacy
Great experience
across platforms
Maximum reuse
Flex sourcing of
skills
Optimized payloads
Online/offline sync
Elastic scale
Secure access

11. IT: Innovation Exchange
New architecture for the new
world around mobile, cloud
and big data / analytics
Nimble and specialized, fit
for purpose
Looser coupling, higher
cohesion
Expanded ecosystem = more
innovation
New market opportunities

15. Thank you
JEFF HAYNIE
@JHAYNIE
JHAYNIE@APPCELERATOR.COM