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Content Driven
 Learning Design




           Jason Hando
Digital Learning Designer & Trainer
   jason@utopiainternet.com
                          ‘Phantom Detective’ img ref: Andy Clarke, “Hardboiled Web Design”
http://slideshare.net/jhando
FACEBOOK
• Why   are so many young people using FB?

• What  is the benefit
 (perceived or real)
 driving usage?

• How do the benefits relate
 to school education?

• How  can we incorporate FB
 benefits and design into our
 teaching?
                                       jason@utopiainternet.com
TECHNOLOGY-CENTRED?




             jason@utopiainternet.com
TECHNOLOGY-CENTRED?
• “Video is designed to revolutionize our educational system
 and in a few years it will supplant largely, if not entirely, the use
 of textbooks.”




                                                jason@utopiainternet.com
TECHNOLOGY-CENTRED?
• “Video  is designed to revolutionize our educational system
  and in a few years it will supplant largely, if not entirely, the use
  of textbooks.”

• “Itis possible to teach every branch of human knowledge with
  video.”




                                                 jason@utopiainternet.com
TECHNOLOGY-CENTRED?
• “Video  is designed to revolutionize our educational system
  and in a few years it will supplant largely, if not entirely, the use
  of textbooks.”

• “Itis possible to teach every branch of human knowledge with
  video.”
                     ➡   Thomas Edison 1922




                                                 jason@utopiainternet.com
MAYER EVALUATES...
• “I attribute the disappointing results of various technology’s
  attempt to tap the potential of visual and worldwide learning
  to the technology-centred approach taken by the
  promoters. Instead of adapting technology to fit the
  needs of human learners, humans were forced to adapt
  to the demands of cutting-edge technologies.”
  Richard E. Mayer.

• Focus  has unfortunately been on access rather than on
  helping people (plan, learn, communicate) through the aid
  of technology

                                             jason@utopiainternet.com
CONTENT DRIVEN DESIGN




           technology




                        jason@utopiainternet.com
CONTENT DRIVEN DESIGN

           people/user/learner




           technology




                        jason@utopiainternet.com
STANFORD PRISON
   EXPERIMENT




           jason@utopiainternet.com
LEWIN’S EQUATION



B = f (P, E )

            jason@utopiainternet.com
USER LIFECYCLE



          Awareness            Sign-up            Return visits      Emotional attachment
Unaware           Interested         First-time use          Regular use            Passionate use

                                                                           joshua porter - bokardo.com




                                                                   jason@utopiainternet.com
UI = EFFORT SCALE


  too                                   too
confining
               Just Right              flexible

           USER INTERFACE
            (effort of use)


                              jason@utopiainternet.com
EFFORT SCALE EXAMPLES
Text

                                    Adobe in Gen
M$ Help
                        Facebook
                                          PS Effects
                    PS Elements Effects
       Flash Copy
          Paste                        Captivate
                       Mailchimp

Powerpoint               Google

                    Screencastomatic
DESIGN TWEAKS
SDEHS HISTORY OF WEB




              jason@utopiainternet.com
SDEHS HISTORY OF WEB
2005 Public Page with some curriculum for students. No passwords.




                                            jason@utopiainternet.com
SDEHS HISTORY OF WEB
2005 Public Page with some curriculum for students. No passwords.

2006 Introduce Moodle. Logins. Three columns.




                                            jason@utopiainternet.com
SDEHS HISTORY OF WEB
2005 Public Page with some curriculum for students. No passwords.

2006 Introduce Moodle. Logins. Three columns.

2008 Introduce Joomla for web and intranet.




                                              jason@utopiainternet.com
SDEHS HISTORY OF WEB
2005 Public Page with some curriculum for students. No passwords.

2006 Introduce Moodle. Logins. Three columns.

2008 Introduce Joomla for web and intranet.

2009 Redesign Moodle to match Joomla. Two columns. Plugins.




                                              jason@utopiainternet.com
jason@utopiainternet.com
jason@utopiainternet.com
jason@utopiainternet.com
jason@utopiainternet.com
DESIGN OVERHAULS
jason@utopiainternet.com
jason@utopiainternet.com
jason@utopiainternet.com
jason@utopiainternet.com
MOBILE E-LEARNING
PDHPE BEFORE




          jason@utopiainternet.com
jason@utopiainternet.com
DESIGN INSPIRATION
INSPIRATION SOURCE:
   dustincurtis.com
INSPIRATION SOURCE:
     engadget.com
INSPIRATION SOURCE:
     brainpop.com
INSPIRATION SOURCE:
  learntobehealthy.org
MUST READ

• “How to Stop Worrying and Love the Internet” (article),
 Douglas Adams

• “Designing   for the Social Web”, Joshua Porter

• “Market   Smart”, Dr Daniel Acuff et. al.

• “Decoding    Design”, Maggie Macnab
Content Driven Learning Design
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Content Driven Learning Design

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