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Fundraising Strategies for College Athletics
- 1. FUNDRAISING IN COLLEGE ATHLETICS Garrett Carter & Jarvis Goodman
- 2. INTRODUCTION • What affect does fundraising have on an athletic department and how much emphasis is put on fundraising initiatives?
- 3. PURPOSE OF INVESTIGATION • Discover new and reinvigorating strategies for fundraising at all collegiate levels of athletics • Research articles that provide best practices for athletic fundraising • Interview mentors at each level of intercollegiate athletics
- 4. ATHLETIC DEPARTMENTS • Division I- Syracuse University • Division II- Tarleton State University • Division III- Hampden-Sydney College • Junior College- Navarro Junior College
- 5. HOW DOES FUNDRAISING RELATE TO US? • High School/Collegiate Athletic Director • Athletic Director on a Military Installation
- 6. LITERATURE REVIEW • Adoptive vs. Consumption • Growth & Success • Likely to stop giving • Economic Affects (Brown, 2011) • Pros & Cons • Economic influences • Predicting Revenues • Split donors • Athletic Success & Donations (Humphreys & Mondello, 2006) • Conferences & Training
- 7. RECOMMENDATIONS • Continue to develop new revenue stream. • Different practices • Adapt to changes • Develop Fundraising Staff • Classes & Programs • Attain Split Donors • ASK!!
- 8. CONCLUSION • Fundraising is an integral aspect to athletic departments. Often overlooked and not utilized to the maximum of its capabilities. • Easier to raise money than to make cuts. • “If the university is home, athletics is the front porch”- Joan Cronan.
Editor's Notes
- We choose this topic because managing and utilizing budgets is a critical part of athletics. Fundraising provides almost 20% of a programs budget. So the support from fundraising donations can provide significant assistance to an athletic departments financial standing.
- Division II- Susan Burton- Asso. A.D. There is not a position in the department that is dedicated to fundraising. Some assistance comes from the department, but most of the responsibility falls on the coaching staffs and volunteers. Example of fundraising initiatives include baseball&softball hit-a-thons, Football- Night of champions, lift-a-thon. Volleyball/Tennis, etc. Work the concessions to make that money for that nights game. JUCO- Coaches have full responsibility. Football is the only program that can fund majority of resources. Coaches and athletes are responsible for additional sources. No position for fundraising on staff.
- Fundraising strategies can apply to all areas and levels of athletics. With budget cuts A.D. will still be expected to maintain the same expectations with less money. What I learned is that I can relate a lot of what we found to that area as well.
- Economic Affects-