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Breaking Bad Content (Lavacon 2013 J Gollner)

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Joe Gollner Gnostyx Research Inc. jag@gnostyx.com www.gollner.ca @joegollner Copyright © Joe Gollner 2013
A Little Too Into Halloween?
Why Breaking Bad Content?
From Humble Beginnings
Let’s Talk a Little about UX Design
And a Little about Management
Totally Kafkaesque
Get Excited about Quantification
Build the Team
Establish the Factory
Respect the Process
Emphasize Mobility
Focus on Balance & Integration (BI)
Heisenberg & the Uncertainty Principle
Respect the Content
Result: A Product that Sells Itself
This is Not Easy: Integration is Hard
Perhaps We Should Talk Joe Gollner Gnostyx Research www.gnostyx.com jag@gnostyx.com Twitter: @joegollner Blog: The Content Philosopher www.gollner.ca

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