Jabez LeBret from Get Noticed Get Found talks about some "unconventional" ways of mining LinkedIn for gold -- stop spinning your wheels and start getting more leads and clients.

1. Presented by: Jabez LeBret
@jabezlebret

2. The 1st rule to black hat
LinkedIn is you don’t talk
about Black Hat LinkedIn
@jabezlebret

6. So what is Black Hat
LinkedIn?

7. The Art of Practicing
Disruptive Strategies on
LinkedIn to Grow Your
Influence, Business, and
Network

8. What You Will Learn Today:
LinkedIn PPC= Lame
Major faux-paws that are epic #fails
Your Profile
Dominating Groups
Owning Groups
Stealing Groups
What’s Next…

9. LinkedIn PPC:
Stop Marketing
Great Demographic Targeting
Poor Placement
Spend this money on Facebook Instead
If you are going to here’s how

10. It’s like they don’t even care
about the PPC
Ads appear on the lower right
side bar…I mean, LOWER LOWER

11. @JabezLeBret
No Impact on Campaign
Custom URL
Ad Copy
Image *Most Important Part of Ad
Ad Testing – Up to 15
Example

12. @JabezLeBret

13. @JabezLeBret

14. @JabezLeBret

15. @JabezLeBret
The More Targeted the Higher CTR – Fewer Impression

16. @JabezLeBret

17. @JabezLeBret

18. @JabezLeBret
Ad on Linkedin
Lead Collection

19. Use a Picture that resembles a
profile picture…Or the worst
profile picture ever. Test, Test, Test

20. Major Faux-Paws

22. 1) Sending Generic Invite…Stop it!
2) Bad Profile Pic

23. 1) Sending Generic Invite…Stop it!
2) Bad Profile Pic
3) Incomplete Profile
4) Poor Headline
5) Over Communicate

26. 1) Sending Generic Invite…Stop it!
2) Bad Profile Pic
3) Incomplete Profile
4) Poor Headline
5) Over Communicate
6) No Website URL
7) Private Profiles
8) Using the wrong name

28. YourProfile

29. Picture Headline

30. Third Person –
It’s OK to Brag

31. Dominating Groups

32. @JabezLeBret

33. @JabezLeBret
Top Influencer with 5 comments

34. Fuel the Fire

35. @JabezLeBret
Key to Domination
Manage Your Domination:
• Ask people to comment
• Reply to each comment
• Fuel the fire
• 3 comments with 3 replies

36. Owning Groups

37. What kind of group
Peer or Prospect
Regional or National
Desired Outcome

38. @JabezLeBret
Non-Branded Image
Specific to Target
Keyword
Avoid Temptation

39. @JabezLeBret
Check All
Geo-Targeted Location

40. @JabezLeBret
Group
Poaching:
• Be In Group
• Discussion
• Manage

41. How to Use Your Group

42. @JabezLeBret
Custom Templates – Think Email Marketing

43. One of Seven Groups = 218 new monthly clients last year
Took 3 years to build groups
Sends almost zero sales emails, all content now

44. Tips: Create a group that has a strategic
interaction between the groups
Elder Law Elder Care group helps one person work
with the other people in the group:
The healthcare professional can send someone to the attorney,
The attorney can send someone to the financial advisor,
and the Fin advisor can send someone to healthcare professional

45. Stealing Groups

46. No Shame in
Stealing Groups
www.dogshaming.com

47. Stealing Groups
• Yes, yes you can
• Research Target Victims
• Group Size
• Market value to YOU
• Are they promoting services
• What does the group owner do
• Approach then Make Your Offer
• Laugh all the way to the bank

48. Sell a Shit Ton

49. What’s Next…

51. Endorsements…um, I guess nothing

52. Top 5 Endorsements:
1. Online Marketing
2. Social Media
3. SEO
4. Facebook
5. Social Media
Top 5 Search Terms Used:
1. John CLE
2. Jabez
3. Will Writer
4. Do
5. LeBret

53. Linkedin
New
Search:
People
Company
Group
Skills

54. Searched from Mark Homer – 1st connection to Jabez LeBret
Jabez = 1st or 2nd Ranking on People NBC Search…WTF??

57. Searched from Mark
Homer – 1st
connection to Jabez
LeBret
Jabez LeBret #1
Endorsement:
Online Marketing

58. Searched from Mark
Homer – 1st
connection to Jabez
LeBret
Skills Search Seems to
be working ok.
Except who’s that
Danny Sullivan guy?

59. Searched from Mark
Homer – 1st
connection to Jabez
LeBret
Skills Search Seems to
be working…well
Search for Linkedin
Professional…
CEO is #2 – priceless

60. Presented by: Jabez LeBret
@jabezlebret