The British Museum Advertising Campaign - 50 years of Bond
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We were tasked with constructing an advertising campaign for The British Museum as a university project.
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The British Museum Advertising Campaign - 50 years of Bond
- 5. Media Selection and Placement London Underground - Covent Garden, Leicester Square, Oxford Circus, Piccadilly Circus, Tottenham Court Road Billboard - Kings Cross, Covent Garden, Stratford, London Times Square, Leicester Square, Southwark, Bloomsbury and Piccadilly Circus. Bus Stops - Central London locations in particular popular transport interchanges
- 6. Schedule
- 7. Estimated Budget London Underground – 150 units 3 x4 sheet pack of 25 = £7,990 (2 weeks) 3 x12 sheet pack of 25 = £19,765 (2 weeks) Total = £79,090 Billboards – 8 units Average cost of £1,400 per billboard (1 month) Total= £16,800 Bus Stops – 100 units Total = £96,000 Total Estimate = £191,890
- 8. Reaching the Target Audience Who? Tourists and visitors to London and the 2012 Olympics. Fans of the James Bond films. How? Clear links to the style and imagery of James Bond Targeting popular tourist attractions Strategic placement to accentuate the exhibition
- 9. Application of Objectives Create extensive awareness of the exhibition - Analysing the target audience -Using iconic imagery - Informative yet striking visual displays Increase visitors by 20% compared to last year’s summer average. - 5.8m visitors a year - An average donation of 15p per visitor - Most popular UK cultural attraction - 5.3m expected visitors to London in the summer months