5. Objectives
Increased security/ alliance with UPD
Awareness (UNF public awareness of on
campus shooting plan, “Code-red emergency
phone)
Complete student body awareness by
December 2012
Action (proactive students, get involved)
6. Strategies and Tactics
Orientation
Mandatory freshman and transfer student orientation
seminar held by UPD
Q&A held by UPD for students and parents
UNF bookstore
Bookmarks stapled to receipt explaining what to do in code
red.
Optional pamphlets with more information for staff and
students
T-shirts for bookstore employees- catchy phrase
Social Media
Student update e-mail
Blackboard link
7. Orientation
Raise awareness at the freshman orientation
Have an officer speak personally at orientation
Hand out flyers
Have orientation aides mention the
awareness
8. UPD Officer Appearance
Reserve a section of the orientation for an
officer
Make the message clear and concise so the
students and professors do not lose interest
9. Flyers upon entrance/exit
Print out brief brochures to each person
attending orientation
Hand out to parents and future students
10. Swoop Squad
Have the members of the “swoop squad”
mention the awareness program when
speaking to incoming students and their
families
Equip them with the handouts and
information about the program
11. Social Media
Strategy:
Extend media
outreach for broader
impact through social
media networks
Create mandatory
online agreement
form
Provide direct link to
critical information for
students and staff
12. Social Media
Tactics
Create Twitter and
Facebook pages promoting
shooting safety protocols
Have pages linked to other
UNF pages
Create updatable safety tab
on blackboard with
important links and
information
Put a hold on student
account until
acknowledgement of
school standing plan is
made.
14. UNF Bookstore
T-shirts for the
bookstore staff
that will make
students inquire
about the
meaning.
15. UNF Bookstore
Pamphlets that can be optionally picked up in
the bookstore and in campus offices like ACE
and One Stop.
A pamphlet for staff and a separate pamphlet
for students