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Torchbearer
  Programs

     April 2009
Become a Vancouver 2010
Olympic Torchbearer

• Multiple ways to enter via RBC and Coca-Cola
• All Canadians can get involved in this once-in-a-lifetime
  opportunity to become a torchbearer
• The Coca-Cola and RBC programs are easy to enter,
  inclusive and accessible
• Torchbearers can run/walk with the Olympic torch
• Enter at both icoke.ca and rbc.com/carrythetorch now to
  increase your chances of selection!
Coca-Cola Programs
 Platform:                Live Olympic on the Coke Side of Life
 Deadlines:               iCoke National: May 24, 2009
                          Sogo Active: May 31, 2009
                          Monthly Retail Programs: August 2009

PROGRAM                How to Enter                 Contest Details       Criteria for Entry

Sogo Active            www.sogoactive.com           Random/ based on      Commit to increasing physical
                                                    increasing activity   activity level (Ages 13 – 19)
                                                    level
iCoke National         www.iCoke.ca                 Round 1: Random       Great stories focused on active
                                                    Round 2: Merit        living and the environment

Monthly Customer       www.iCoke.ca                 Round 1: Random       Great stories focused on active
Programs               (click on monthly customer   Round 2: Merit        living and the environment
                       program)

Teams:
                                                    Combination of        - Qualified Sogo Active Community
1. Sogo Active         Entry now closed.
                                                    merit-based contest   Hosts
2. Environmental and   www.coca-cola.ca             and targeted
Active teams           Entry details coming soon.   invitations
                                                                          - Great team stories focused on
3. Olympic teams       Nomination only. Selection                         active living and the environment
                       in conjunction with VANOC.                         - Nomination only
RBC Programs
Platform:          Create a better Canada
                   “RBC’s Carry a Torch for Canada”
Deadline :         July 15, 2009


PROGRAM      Entry Process               Contest        Criteria for Entry


Pledge for   www.rbc.com/carrythetorch   Random         Encourage Canadians to
Canada       Online and mail-in                         demonstrate their love for Canada
                                                        by making a personal pledge to
                                                        create a better Canada

Teams        Community, school           Merit-based    Varies by program
             program, local hockey       and targeted   Active community contributors
             leaders, armed forces       invitations
Aboriginal Programs
Platform:              Unprecedented Aboriginal participation
Deadline :             End of May 2009

PROGRAM                    How to Enter                         Contest

Aboriginal Route           Nominated by community that the      Selection based on merit
Community Torchbearers     Olympic Torch Relay passes
                           through
Aboriginal Language        AFN www.afn.ca                       Merit based according to linguistic
Youth Torchbearers         ITK www.itk.ca                       group (43 First Nations, seven
                           MNC www.metisnation.ca               Inuit and 21 Métis)


Aboriginal Sports Heroes   Aboriginal Sport Circle              Nomination based on merit,
                           www.aboriginalsportcircle.ca         mentorship and inspirational
                                                                contribution

Urban Community            National Association of Friendship   Nominated based on merit,
Heroes                     Centers www.nafc-aboriginal.com      mentorship and inspirational
                                                                contribution
“A moment of time to light the path of
tomorrow…The joy of this moment will
last a lifetime.” – Athens 2004 Olympic Torchbearer


Sign up today at:

                    www.sogoactive.com
                       www.iCoke.ca
                  www.rbc.com/carrythetorch

Find out more at:

                   www.vancouver2010.com

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How To Carry The Olympic Torch

  • 1. Torchbearer Programs April 2009
  • 2. Become a Vancouver 2010 Olympic Torchbearer • Multiple ways to enter via RBC and Coca-Cola • All Canadians can get involved in this once-in-a-lifetime opportunity to become a torchbearer • The Coca-Cola and RBC programs are easy to enter, inclusive and accessible • Torchbearers can run/walk with the Olympic torch • Enter at both icoke.ca and rbc.com/carrythetorch now to increase your chances of selection!
  • 3. Coca-Cola Programs Platform: Live Olympic on the Coke Side of Life Deadlines: iCoke National: May 24, 2009 Sogo Active: May 31, 2009 Monthly Retail Programs: August 2009 PROGRAM How to Enter Contest Details Criteria for Entry Sogo Active www.sogoactive.com Random/ based on Commit to increasing physical increasing activity activity level (Ages 13 – 19) level iCoke National www.iCoke.ca Round 1: Random Great stories focused on active Round 2: Merit living and the environment Monthly Customer www.iCoke.ca Round 1: Random Great stories focused on active Programs (click on monthly customer Round 2: Merit living and the environment program) Teams: Combination of - Qualified Sogo Active Community 1. Sogo Active Entry now closed. merit-based contest Hosts 2. Environmental and www.coca-cola.ca and targeted Active teams Entry details coming soon. invitations - Great team stories focused on 3. Olympic teams Nomination only. Selection active living and the environment in conjunction with VANOC. - Nomination only
  • 4. RBC Programs Platform: Create a better Canada “RBC’s Carry a Torch for Canada” Deadline : July 15, 2009 PROGRAM Entry Process Contest Criteria for Entry Pledge for www.rbc.com/carrythetorch Random Encourage Canadians to Canada Online and mail-in demonstrate their love for Canada by making a personal pledge to create a better Canada Teams Community, school Merit-based Varies by program program, local hockey and targeted Active community contributors leaders, armed forces invitations
  • 5. Aboriginal Programs Platform: Unprecedented Aboriginal participation Deadline : End of May 2009 PROGRAM How to Enter Contest Aboriginal Route Nominated by community that the Selection based on merit Community Torchbearers Olympic Torch Relay passes through Aboriginal Language AFN www.afn.ca Merit based according to linguistic Youth Torchbearers ITK www.itk.ca group (43 First Nations, seven MNC www.metisnation.ca Inuit and 21 Métis) Aboriginal Sports Heroes Aboriginal Sport Circle Nomination based on merit, www.aboriginalsportcircle.ca mentorship and inspirational contribution Urban Community National Association of Friendship Nominated based on merit, Heroes Centers www.nafc-aboriginal.com mentorship and inspirational contribution
  • 6. “A moment of time to light the path of tomorrow…The joy of this moment will last a lifetime.” – Athens 2004 Olympic Torchbearer Sign up today at: www.sogoactive.com www.iCoke.ca www.rbc.com/carrythetorch Find out more at: www.vancouver2010.com