This document provides 25 steps for a successful fall and holiday fundraising campaign. It begins with crafting a campaign plan that includes goals, strategies, channels, resources, responsibilities, and metrics. Nonprofit marketing principles like the "4 Ps" of product, price, placement, and promotion are discussed. Ensuring the campaign has seven essential elements is recommended. Later steps focus on optimizing the website with an online donation form, prominent donate button, and email sign-up form. Avoiding common website design mistakes is advised.