Pitch Deck, Movie Studio - Non-Profit Foundation

1. A Breakthrough Partnership

2. Partnership Goals
• Establish a robust, integrated, multi-tiered
educational/promotional platform for AE
• Exploit the uniqueness and relevance of X PRIZE
brand & value in conjunction with SONY/
Overbrook/Will Smith brand strength and esteem
• Create programs, initiatives and activities to build
audience and community coordinated with the
theatrical and DVD release of the movie of
subsequent features, television, etc.
• Utilize strategic partners with existing channels of
communication & distribution to develop content
and deliver “captive” audiences
• Add luster to the AE brand and cement a
relationship with Overbrook, Will Smith and
SONY

3. THE X PRIZE
EQUATION
We identify
the world’s
Grand
Challenges
A vision with
clear
measurable
objectives
X PRIZE
incentivized
competitions
Radical
benefit for
Humanity
+
=
[x
]
Deriving Exponential Value
to AFTER EARTH

5. Board of Trustees & Benefactors
include
Co-Founder & President
Products, Google
CEO,Tesla Motors
& CEO, SpaceX
Inventor, Entrepreneur and
Co-founder of Singularity
University
CEO, Huffington PostScientist , Founder,
J. CraigVenter Institute
Inventor & Entrepreneur,
CEO, DEKA Research
Indian Industrialist and
Philanthropist
Chairman ofTata Sons
Co-Chairman/CEO, Fox
Filmed Entertainment
Filmmaker and explorer
Jim Gianopulos
Jim Cameron
Exec. Chairman, Google
Eric Schmidt
Arianna Huffington

6. “The problems of the world cannot
possibly be solved by skeptics or
cynics whose horizons are limited by
the obvious realities.
We need people who can dream of
things that never were.”
John F. Kennedy

7. X PRIZE Innovation:
Visioneering is a core element of our innovative prize
design process. It combines interdisciplinary
collaboration with creative engagement via intensive
workshops and curated breakouts to:
• Identify & assess root causes of
Grand Challenges and market failures
• Bring clarity to the metrics and compliance
required to win the prize
• Design audacious but achievable
competitions
• Identify the potential team recruitment and
retention issues
• Plan for the launch and operations of the
competition
Visioneering

8. • Target market failure
• Clear, objective rules
• Bold, audacious goal
• Hard but attainable
• Define a problem, not a solution
• Open teams worldwide
• Telegenic
• Can be won in 1-5 years
• Assure a “back-end business”
X PRIZE Innovation:
X PRIZES

9. Educational Mission
• Use incentivized competitions to educate and
transform how people think about the world’s Grand
Challenges and the solutions
• Fulfill our charter as a 501.c3 innovation engine
• Create extensions and complimentary competitions
aimed at students
• Design and distribute courseware for classroom and
scence center workshop settings
• Spread the prize meme ad the benefits of crowd
sourcing genius
• Create competitions that transform the way we learn
• Build an active constituency of strategic partners to
leverage funding, intellectual capital, distribution and
marketing of educational efforts

10. Educational Platform Examples

11. • Middle school design competition for the
dashboard of the future
• Available within FuelOurFutureNow.com
• Features include registration, submission, display
& voting engines, as well as a collaborative work
space/online toolbox
• Webinar Series with expert speakers &
informational support materials
• Access to experts through blogs
• Mentor Handbook for adult sponsor

12. • 100% funded by a $3.5M grant through the U. S.
Department of Energy
• To engage students & the public in learning about
alternative fuels, energy efficiency, climate change and
the science, technology, engineering & math (STEM)
behind advanced vehicle development
• To inspire youth to learn more about & pursue careers
in advanced vehicle development
• To generate enthusiasm about the energy-efficient
vehicle options of the near-future
• To showcase the 21st century learning skills needed to
succeed in work & life, including creativity & innovation,
critical thinking & problem solving, communication &
collaboration

13. • Dedicated website for PAXP
• Designed for access by
elementary, middle and high
school atudents
• Stage results
• Leaderboard for PAXP teams
• Curriculum for extension
programs
• Promotion of competition web
events
• Video packages
• Team reports
• Multiple blogs
• Voting on multiple aspects of
competing vehicles

14. • This annual competition challenges teams to design,
program & construct robots built from LEGO
components that perform simulated lunar missions
• Teams are challenged to produce a one-of-a kind
movie about space & complete a STEM outreach
project in their community
• MoonBots has exceeded expectations. Since 2010, we
have had over 500 teams register from over 50 different
countries
• Gender ratio is 58% male / 42% female - a higher
representation of women than those currently pursuing
degrees in STEM fields in the USA

15. Global Innovation Award

16. AFTER EARTH Target Audience
Sci-fi fans
Will Smith fans
Gaming fans
Comic Book fans
Early adopters
Jaden Smith fans
Females
M Night fans
Family film audience
Travel & Adventure fans
New Technology/electronics fans
Fan Girls
Extreme Sports fans

17. AFTER EARTH Attributes
•Will & Jaden performing together
•Cross genre appeal: sci-fi, adventure, thriller, action
•Strong universally relatable human story about the
will to survive and the ability to overcome adversity
•Earth as we’ve never seen it before. 100 years of
earth without humans
•Showcase for new technologies
• Global strength of Will Smith & Jaden Smith
fan following
•Earth as a “main character” & a
compelling element in the brand
•Futuristic crafts and weapons

18. Unique Philanthropic &
Educational Opportunities
Use space exploration theme to engage target audience in science literacy
Provide opportunities to support initiatives that will help Mother Earth
Focus energy & resources on eco/environmentally friendly causes
Key Dates:
After Earth trailer December 14th, 2012
Science Fairs Feb-June 2013
After Earth Day April 23rd, 2013
After Earth Opening June 7th, 2013

19. The Proposition
Goal #1
It all starts with ideas and making them real
How can we do this synergistically with the AE property
around the theatrical and home entertainment release,
and build a foundation that is scalable and exploitable
throughout the life of the franchise?

20. This is the world great minds dream of
This is the world of idea sharing and exploration
This is the world of...
A great Idea can come from
anywhere, especially from teens

21. X PRIZE
TEEN CHALLENGE
AFTER EARTHpresented by

22. 1. Leverage the AFTER EARTH property by making the
X PRIZE process accessible to teens
2. Create program as a global experience where teens
around the world can collaborate with each other
3. Provide a global and democratic platform for teens to
learn, express themselves and be creative
4. Build a STEM-based, experiential curriculum that can
reach the crucial developmental stage across schools
and science centers
5. Ensure program is telegenic with potential for exposure
on Nickelodeon Kids Choice Awards, Teen Choice
Awards and/or People Magazine feature, i.e., “10 Teens
Who Will Change the Future of the World”
The Mission of the
X PRIZE TEEN CHALLENGE

23. The X PRIZE Process:
Powered by Teens
• Menoshoper ladocian
• Hernwood uburthly
• Hewsnorbowski
• Pleasxiox cadifer
X PRIZE Visioneering
Generating Radical Breakthroughs

24. The X PRIZE Teen Challenge:
Visioneering
• A multi-platform, global event driven by multi-screen
collaboration and video technologies
• Launching on ‘AFTER EARTH DAY’ April 23rd
• Will commence with a live streaming event followed
by a Visioneering phase, culminating in a live event
June 3rd
• Launch pad for the Competition phase in Fall 2013,
coinciding with home video release
• Visioneering phase connects teens, thought leaders
and luminaries around the globe
• Brainstorm prize ideas to solve Grand Challenges
that resulted in the AFTER EARTH storyline
• Imagine a student in the Los Angeles collaborating
with students in Mumbaion an idea to help reduce
waste by using microbes to degrade plastic bags
• Visioneering will rank the world’s Grand Challenges
and yield ideas for breakthroughs that will accelerate
a positive future for the Earth and its peoples

25. Date Category Grand Challenge Sumbitted by Age Votes World Wide
Ranking
Health
Bionic legs for the
victims of unexploded
land mines & ordinance
4-24
KDP843
Pakistan
16 26,850 19
Energy
Village utility system to
transform human waste
into energy & water5-12
TAV163
USA
13 10.303 62
Nutrition
New method of binding
micronutrients to staple foods
that can survive storage
4-30
SRJ961
India
17 9,115 68
Environment
Ocean degradable,
biodegradable & envirorn-
mentally safe plastic bottle
6-1
WAY927
Mexico
12 16,317 46
Health
Autonomous robotic
home helper to aid the
elderly5-16
HCZ385
Germany
15 5,729 84
Energy
Sustainable apparel
that does not require
laundering5-22
CDG633
Japan
13 8,922 71
Space
Method of altering of path
of asteroids on a collision
course with Earth4-26
RTC522
UK
14 1,045 113
Education
Reduce girls illiteracy
or primary school
dropout rate5-18
BDT641
Kenya
14 12.594 51
Visioneering Results
XPRIZETeenChallenge
presentedbyAFTEREARTH

26. Prizes (Awards)
• Scholarships
• Cash
• Trophies
• Certificates
• Inspirational trips (eg vist UN and meet with dignitaries)
• Empowering experiences (eg MIT Media Lab workshop)
• Attend X PRIZE launch or award ceremony
• Attend X PRIZE
• Meet X PRIZE winning innovators
• Participate in X PRIZE annual Visioneering
• Winning prize concept put into formal XP prize
development
• Lunch/meetings with luminaries (Will Smith, Jim
Cameron)

27. • The Prize Competition phase will
be announced at Live Visioneering
Awards on 6/3
• Ideally, will be related to winning
ideas generated by teens during
Visioneering phase
• Competition will commence at the
start of the 2013 school year,
culminating with home video release
The X PRIZE Teen Challenge:
Prize Competitions

28. Global Participation

29. Entry # Category Competition Entry
Entrant Country Votes World Wide
Ranking
Food
Safety
Food package labels
change color when the
contents are no longer
safe to consume
27
Oliver Taylor
(Age 13)
USA 20,840 30
Environment
Utilizing
microorganisms to
degrade plastic resin-
based packaging
94
Daniel Burd
(Age 16)
CAN 5,223 73
Health
Flexible cardiovascular
stent that grows with
the pediatric patient
136
Alisia
Garcia
(Age 14)
MEX 4,385 79
Environment
The utilization of
marine waves using
surface buoys to
generate electricity
214
Sergei
Obruchkov
(Age 15)
ISR 11,329 57
Energy
Apparel that generates
electricity while it is worn.
Generates enough
electricity to power small
electronic devices.
351
Barbara
Davis
(Age 17)
USA 2.617 95
Prize Competition Results
XPRIZETeenChallenge
presentedbyAFTEREARTH

30. Distribution
• Strategic Partners
• Science Centers
• Curriculum
• Web Events
• Broadcast & Cable Television
• Publications
• Online
• Social Networks

31. The Road Map
Tuesday 3/26
Seed Buzz,
curriculum & tools,
apps, website
Tuesday 4/23
Runway to
Launch
(soft launch)
Visioneering Phase
Launches & teens
begin
brainstorming
After Earth
Day Live
Launch
(1 hour)
Voting on Prize
Competition ideas,
awards presented,
teeing up the
Competition Phase
Live
Visioneering
Awards
(multi-hour)
Tuesday 6/3 Friday 6/7 Monday 9/3
Launch
6 week
Competition Phase
Competition
Launch
Announce and
award winners of
Competition
Live
Competition
Award
Monday 10/15 Tuesday 10/22
Home Video
Tuesday 3/26
Monthly
Activities
Four Weeks Seven Weeks Thirteen Weeks Seven Weeks
Theatrical
Release
March April June July SeptMay AugJune August SeptemberAprilMarchMarch April June July SeptMay AugJune
March April June July SeptMay AugJune
May June JuneMarch April June July SeptMay AugJune JulyMarch April June July SeptMay AugJune

32. The Timeline
LIVE EVENT
RUNWAY
AFTER
EARTH
DAY
LAUNCH
LIVE EVENT
VISIONEERING
AWARDS
ACTIVITIES COMPETITION AWARDS
LIVE EVENT

33. From Runway to AFTER EARTH DAY Launch
LIVE EVENT
RUNWAY
LIVE EVENT
We will create a 4-week-long
engagement funnel in order to build
interest in the event among a global
audience, build AFTER EARTH and
X PRIZE brand awareness, and
generate anticipation for the launch
event.
• Dedicated Website
• Recruit Partners
• Media Partnerships
• Teaser Content
AFTER
EARTH
DAY
LAUNCH
VISIONEERING
AWARDS
ACTIVITIES COMPETITION AWARDS
LIVE EVENT

34. From AFTER EARTH DAY to Visioneering Awards
LIVE EVENT
RUNWAY
AFTER
EARTH
DAY
LAUNCH
LIVE EVENT
VISIONEERING
AWARDS
ACTIVITIES COMPETITION AWARDS
• One hour live streamed
announcement
• Challenge Area Submissions
• Voting & Ranking Submissions
Visioneering phase will kick off with
a live opening event on AFTER
EARTH DAY and the competition will
commence over a period of seven
weeks.
LIVE EVENT

35. Visioneering Awards to Competition Launch
LIVE EVENT
RUNWAY
AFTER
EARTH
DAY
LAUNCH
LIVE EVENT
VISIONEERING
AWARDS
ACTIVITIES COMPETITION AWARDS
• AFTER EARTH in Reverse
• Visiongaming
• Jib Jab
• Scavenger Hunt
• Carbon Neutral Tour
• Take Back Tour
• Environmental Sponsor Discounts/
Giveaways
Visioneering Awards: Once the AFTER EARTH challenge
areas are identified & ranked via public voting, teens will
present the top X PRIZE ideas via a live awards event. Ideally,
the event will include the winners as well as celebrities and
known luminaries in innovation and covered by major
networks and news outlets
Activities: Provide a series of experiences, events and mini-
contests to keep kids engaged over the next thirteen weeks
LIVE EVENT

36. Prize Competition Launch to Prize Awards
LIVE EVENT LIVE EVENT
AWARDS
• Active Competition
• Chart Progress
• Competition Tool Kit
• Build Rooting Interest
• Leverage AFTER EARTH Home
Entertainment Marketing
On September 3rd, the Competition phase will
launch, where the winning X PRIZE idea from the
Visioneering phase will move into competition
between teams over an 6 week period.
ACTIVITIESVISIONEERING
AWARDS
AFTER
EARTH
DAY
LAUNCH
RUNWAY COMPETITION
LIVE EVENT

37. Prize Awards and Beyond
LIVE EVENT LIVE EVENT
Ideas for Engagement Tools and
Media include:
• Ongoing Media
• Long-form Content
• History and Landscape of Incentive
Prizes & Crowdsourcing
• Computer Generated Video
Submission
• Inspirational Clips
The Competition phase will conclude with a multi-hour,
celebrity-filled, live event where teens will present their
ideas alongside the likes of Will Smith and other
luminaries, voting will be tallied, winners announced and
prizes awarded and This process will help grow and
inspire a global Kids AFTER EARTH/X PRIZE community
RUNWAY
AFTER
EARTH
DAY
LAUNCH
VISIONEERING
AWARDS
ACTIVITIES COMPETITION AWARDS
LIVE EVENT

38. 44
360º Content & Media
TEEN CHALLENGE
AFTER EARTH
presented by
X PRIZE
Cable Series Network Special News Segments Twitter PrintTwitter
OnlineOnlineOnline Facebook YouTube Google+ Live EventsPinterest

39. AWARDSCOMPETITIONACTIVITIESVISIONEERING
AWARDS
AE DAY
LAUNCH
Media
• Films that promote AFTER EARTH & X PRIZE mission and competitions
• Promotional videos focusing on the role of Visioneering in solving Grand Challenges with
X PRIZEs & promoting the upcoming Kids Visioneering Launch Event
• Teaser content released to media partners, such as a short film of an expert talking
about global warming from atop a glacier and how an X PRIZE might help stem global
climatic catastrophe
• Engagement campaigns leveraging social media, such as Facebook and Twitter
contests encouraging kids/schools/science centers to sign up
RUNWAY
45

40. AWARDSCOMPETITIONACTIVITIESVISIONEERING
AWARDS
RUNWAY
Media
• A live, multicast event prior to the theatrical release announcing X PRIZE Teen Challenge
• Film segments depicting Grand Challenges, possible X PRIZEs, luminaries exploring their
passion areas, the history of incentivized prizes, and the success of past X PRIZEs
• Films explaining the event and participation guidelines, as well as the attributes of an
X PRIZE and how to present X PRIZE ideas, which will be available via on-demand streaming
• Discussions with and profiles of thought leaders regarding Grand Challenges and potential
X PRIZEs
AE DAY
LAUNCH
46

41. AWARDSCOMPETITIONACTIVITIES
AE DAY
LAUNCHRUNWAY
Media
• A live, multicast awards for best ideas featuring celebrities and luminaries
• User-generated videos from Visioneering
• Kid Celebrity Panel discussions relevant to aspects of Visioneering
• Multicast relevant third- party content (ex. Aspire Awards)
• Remote feeds profiling kids, a participating village or community
• Discussions with and profiles of kids submitting popular and intriguing ideas
VISIONEERING
AWARDS
47

42. AWARDSCOMPETITIONVISIONEERING
AWARDS
AE DAY
LAUNCHRUNWAY
Media
• Retention activities launch to keep kids engaged between the Visioneering Awards and the
Competition launch
• AFTER EARTH in REVERSE provides kids with suite of tools to mash-up and create trailers that
prevent AE from happening
• VisionGaming is a series of casual games based on different ‘save the Earth’ themes from the
film
• Jib Jab: Series of humorous ‘Starring You’ experiences that kids can share, based on film
themes
• Other: See page 12 for Carbon Neutral Tour, Take Back Tour, Enviro Sponsors
ACTIVITIES
48

43. AWARDSACTIVITIESVISIONEERING
AWARDS
AE DAY
LAUNCHRUNWAY
Media
• Competition launch driving forward the winning idea(s) that came out of the
Visioneering phase
• Showcase competing teams through video and imagery
• Information on how to follow, engage, join, root and experience the 8 week
event globally
COMPETITION
49

44. AE DAY
LAUNCH
VISIONEERING
AWARDS
ACTIVITIES COMPETITIONRUNWAY
Media
• A live, multicast event featuring kids presenting their competition results
• Short films of finalists in competition
• Presentation of awards and prizes by celebrities, and luminaries
• Beyond: Social games and activities geared towards continued engagement with
the audience
• Beyond: Short AE related films and X PRIZE content, released periodically to
update audience on developments resulting from the X PRIZE Teen Challenge
Visioneering 2013
• Beyond: Surveys and tools to generate feedback and interaction with audience
AWARDS
50

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• Lostum festorius
• Equipagestillo bleckerductus
Summary
51

46. Calibrating the
Opportunity
• Complimentary brand trajectories?
• On target content?
• Optimal promotional value?
• Builds audience & community?
• Serves AE franchise and extensions?
• Synergistic time frame?
• Best use of resources?
• Ability to deliver? (quality, time)
• Good, reliable partner?
• In success, repeatable & scalable?
52

47. A Breakthrough Partnership
47