Social Media for the PR and Marketing professional
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Use social media for PR and marketing, target the right people to
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Social Media for the PR and Marketing professional
- 1. NorCal BMA Social Media Roundtable Janet Fouts- Social Media Coach 2-15-2012
- 2. Why use social media? †Easily disseminate information †Speed of communication †Inexpensive †Listening †Damage control
- 3. Who are we trying to reach? †Journalists †Bloggers †InïŹuencers †InïŹuencers of inïŹuencers
- 4. Where are they? †HARO †Reporter Connection †MuckRack †Listorious †Social Mention
- 9. How to research real influencers †Twitter †Blog †Linkedin †Google+ †Social Mention
- 17. What do I do when I find them? †Approaching Journalists †Approaching Bloggers †Approaching InïŹuencers
- 18. WAIT!! †Youâre on shaky ground if you look like a newb
- 19. Conversational marketing †Takes longer but yields better results †Establish your knowledge base in the ïŹeld youâre marketing to †Start with inïŹuencers tangentially through their connections
- 20. Build relationships before you need them †DeïŹne your own brand †Advice †Answer questions †Create trust relationships †Build authority to attract inïŹuencers
- 21. Your clients Are they ready for light-speed communication? Demonstrate authority Build trust Brand loyalty Easy to locate information on their website Share-ability
- 22. Press releases †Social media press releases †Traditional press releases
- 25. Pulling it all together
- 26. Set up some social listening tools †Netvibes †Google Reader †Social Mention RSS feeds †Google Alerts †Janetfouts.com/listen
- 28. Rinse, Repeat
- 29. Questions? †Janet@JanetFouts.com †@Jfouts †TatuDigitalMedia.com †JanetFouts.com †408.216.7423
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