Pinterest is a visually focused social media platform where users can create boards to "pin" and organize images, videos and other content they find interesting. It has over 11 million users and sees significant traffic and engagement. Users can follow boards, like and comment on pins, and re-pin content to their own boards. Pinterest allows individuals and businesses to showcase their brands, products and interests visually. Regular posting of engaging content and interacting with other users can help build a large following on Pinterest.

1. For Business
1
@jfouts TatuDigital.com

2. What is ?
• Visually focused collection of
information
• Place to show off what matters to you
• Personalize your brand

3. Why should I care ?
• 11 Million users
• $27 million in funding
• Real Simple- More traffic from
Pinterest than Facebook

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5. Pinterest Glossary
• Board- A set of pins related to a
theme
• Pin- An image or video added to a
board
• Pinning- Adding a Pin to a Board
• Re-pinning– Grabbing a pin on
someone’s board and copying it to
yours
• Likes- Allow you to high five
another pinner

6. How it works

7. • Make us
want it
• Add your
own words
• Share it with
your
networks
• Followers will
get a ping
7

8. Repin, Like, Comment,
Interact!
8

9. Who uses it
• Big Brands
• Small Brands
• Individuals
• Magazines

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15. Kate and her sister
• Smallthingsblog.com
• Hairstyle videos, jewelry

18. Kate’s strategy
• Post photos of styles from her blog
• 1-2 promotional pins/week
• The rest is all from sites she likes
• Other businesses?
• Potential sponsor?

19. Results
• 1076 pins- 92 likes
• 14,000 followers
• 10 MILLION page views in 6 mo
• Blog sponsors
• New clients

20. Putting it to use
• Create some boards first
• Pinboard widget to show off your
pins
• Post content with an eye for
“pinnability”

21. Sharing
• Connects with Facebook
• Pins are more visible to users’
networks
• Build evangelism
• Add a Pin it button to your site

22. SEO
• Links are no-follow
• More like an ad that people share
• Set your analytics to watch for
Pinterest

23. The dark side

24. Artists
• Posting work already public
• Add a watermark on your blog
• Pin, don’t upload
• Tag, tag, tag

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27. Copyright issues
• “YOU ACKNOWLEDGE AND AGREE
THAT, TO THE MAXIMUM EXTENT
PERMITTED BY LAW, THE ENTIRE
RISK ARISING OUT OF YOUR ACCESS
TO AND USE OF THE SITE,
APPLICATION, SERVICES AND SITE
CONTENT REMAINS WITH YOU.”

28. Just be careful
• Don’t upload images you don’t own
• Always give attribution/links
• If in doubt, leave it out

29. OK, but you’re gonna do it
anyway!
• Build a good profile
• Connect to your social
networks
• Think SEO in your
description
• Don’t hide from search
engines

30. Top dos and don’ts
• Don’t be mean
• Do like and comment
• Don’t self promote
• Do Promote complimentary boards
• Be FUN
• Be imaginative
• Add links to every Pin
• Use Hashtags
• Insider content

31. What to pin
• Visually interesting subjects
• Things your market will like
• Infographics and Data
• Controversial and shareable

32. What to Pin
• Books you love
• Apps
• Customers logos/ faces
• Tell a story
• re-pin what inspires you

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36. Growing your network
• Share, share, share
• Repinning
• Liking and commenting
• Following (boards vs people)
• Shared boards

37. Contests
• Customers create boards around a
theme
Users vote on your site
• Collaborate
• Invite your friends
• Friends added invite their friends
• You must be following users you
add

38. Collaborate
• Collaborative boards
• Invite your friends
• Friends added invite their friends
• You must be following users you
add

40. Start pinning!
✤ Janet@JanetFouts.com
✤ @Jfouts
✤ TatuDigitalMedia.com
✤ Pinterest.com/jfouts
✤ JanetFouts.com
✤ 408.216.7423