This is from a presentation given at UC Hastings School of Law to help law school students understand more about building and monitoring their personal brand with a special focus on social media sites and reputation monitoring.

3. “The most important advice I can give a
lawyer with judicial ambitions is to conduct
himself or herself in a way so as to
establish an outstanding reputation, both in
terms of practicing law and contributing to
the community...
If you are concerned about your reputation,
you will also be concerned about your
ability, your ethics, and how you treat
opposing counsel, litigants, and the judges
before whom you appear.”
–Justice Marvin R. Baxter
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