Advertising to teens - 7 things to think about
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We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy. 7 things to think about: They have a love/hate relationship with advertising They are strongly individual, yet desire the advice of others Heavy researchers and more price conscious than you would think They want to be recognized They are extremely social and connected They’re informed and in-touch, but still naïve They don’t think the future will be much different, but they have high hopes for it
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![MEET SEAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Our teen community included 110 teens](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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