1. James D. Michelson JFM CONCEPTS
Cross Media Marketing Thought Leader
Background
James is an internationally recognized thought leader on “James is a thought leader in the
all things cross media. He has extensive experience in
the development of advanced one to one (1:1) marketing space of 21st-century marketing
campaigns for both domestic and international clients. He
has developed national cross media marketing strategies and communications technologies.”
for firms such as Marriott, The Hartford, ThermoSpas, Peter Winters, Owner
California Closets, and Home Depot by utilizing multiple Winters Group & Associates
marketing channels including social media.
April 13, 2009
Experience
His extensive marketing experience creating custom
campaigns that feature Personalized URLs (PURLs) and
variable data was a driving force in the development of the Partial List of Engagements
industry leading VDP Web® software as a service.
United States Postal Service
Specialities Direct Marketing Association
Cross Media Marketing Strategy and Fulfillment, Marketing
Technology and Development, Business Development for Digital Solutions Coop (Dscoop)
explosive growth, Cross Media and Marketing education National Trade Productions
DOCTRAIN Conference Series
Expertise Intelligent Content
• Keynote and topic presentations Open Dialog Conferences
• Full and half day cross media The Electronic Payments Association
marketing seminars
• Webinars, podcasts, and live Various Printing Peer Groups
interviews
• Industry specific articles and AsociaciÓn Int’l de Ferias De América
blog posts
• On site sales support and
training
“I would highly recommend James
Event Services and JFM Concepts to any agency
• Personalized URLs and event
landing pages or group looking to grow their
• Email and SMS Text
communications
market in one-to-one applications
• Post event survey and follow up and programs.”
• Proven direct mail and web Alyson Kendall
design for event promotion Feature Group
• Comprehensive content design March 3, 2009
and support
PURLs • EMAIL • LANDING PAGES • 800# TRACKING • SMS TEXT • SOCIAL MEDIA • 1:1 MARKETING
6527 CARROLLTON AVENUE • INDIANAPOLIS, IN • 46220 • 800.735.2578 • FAX 800.859.4008 • WWW.JFMCONCEPTS.COM
Visit the Crossmedia Blog: www.crossmedia.typepad.com
