Must read for any Sacramento area TV advertiser concerned about ad skipping technology. Clear Channel Media + Entertainment offers a modern and mobile means to diversify your marketing. Call Jeff Fekete at 916 576-2135 or email JeffFekete@ClearChannel.com
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1. SPECIAL UPDATE FOR REGIONAL TELEVISION ADVERTISERS SEEKING
DIVERSIFICATION AND INCREASED EFFECTIVENESS
Let Clear Channel Media +
Entertainment offer you a detailed
Advertising Optimization plan that
includes the vehicles best suited to
your needs and growth. We merely
need a marketing objectives
interview, a budget, and an
appointment to present our plan.
SACRAMENTO
News Weather Traffic Music On Air Online On Site On Demand
2. Three-out-of-four people (73.7%) do not see any daytime TV.
Nine-out-of-ten people (89.8%) don’t watch late night TV.
A65+ are heaviest TV users; Teens 12-17 are the lowest.
Excluding “special events”, average :30 costs 3X more than
Radio.
Events, like and are major disruptions for
TV.
Sources:: TVB, 2011; TV Dimensions 2011;The Nielsen Company; Media Dynamics 2011; Radio Ad Lab,
Radio’s ROI Advantage 2004-2005; Intermedia Dimensions 2011
4. On February 12th, the RAB did a study of Super Bowl Television
commercials in which they asked “Did you see the Super Bowl
commercial with....
5. Viewers who remember seeing the ad during Super Bowl XLVI
80%
Ad Recall Brand Recall
66%
63%
60%
51%
41%
32%
25%
20%
Honda Pepsi Acura Chrysler 17%
Audi
6. Radio reaches an estimated 242 million
Americans or 93% of the population!
Source: TV, Nielsen National Universe Estimate, 2010; Radio: Arbitron Radar 104, March 2010, September, 2008. 3M annual growth figure was calculated by averaging radio listener growth annually from 1999-
2008. Based on M-Su 6A-12A; Social Networking: eMarketer, December 2007; Newspapers: Veronis Suhler 2008; Online, Internet Radio: Arbitron Infinite Dial 2010, Online Video and MP3 Players:
Arbitron/Edison “The Infinite Dial 2008”; Satellite Radio: Sirius XM press releases. Total Subscribers TV, Radio, Online, Social Networking, MP3 Players, Online Video, Internet Radio data based on Persons 12+.
7. How often have you been motivated to
leave your home and go shopping after
seeing an ad on TV?
Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire;
Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial:
2011
8. Retail Hours Retail Hours
Source: Gfk MediaDay 2009 Single Year (Fieldwork 08-09/Spring Respondents) weighted to population (000) Base All
9. 90% of purchasing decisions are made the day of the
purchase, 70% just prior to the purchase
82% of all shopping trips are unplanned shopping – no
one knows what’s for dinner until they’re on the way
home
72% of drivers frequently or sometimes shop on their
way home from work
95% of working people listen to the radio during the day
and/or in their cars on the way home each week
Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012
10. allow us to create and deliver innovative, effective multi-platform
marketing solutions. Our advertisers and strategic partners reach,
activate and engage target audiences like no one else.
Listening Daily for
CCM+E Sacramento
*Source: Arbitron 12+ Mon-Sun 6A-Mid | Sacramento DMA Fall 2011
12. We offer various spot lengths to accommodate
various length messages
:15’s :30’s :60’s :90’s :120’s
We offer Market Road Blocks with ads airing We offer fixed break positions within stop set
simultaneously across multiple stations
in one or more
markets.
13. Ease of access, efficiency of execution
Faster, better support and highest level stewardship
Unparalleled resources – best in class!
Content Driven Engagement and passion
Messages received close to the point of purchase
Social components
Leverage personalities and local ties
Integrated options…on‐air/online/on‐site/mobile
14. Custom designed integrated campaign across market cluster with on-air
presence as well as home page presence.
Social integration on Facebook, Twitter, and station email blasts.
Custom video introduction from station talent.
Medical Moment on-air segment complimented with correlating
information on station Health page.
Run of site display ad schedule and Health page sponsorship.
Integration into KFBK programming with multiple monthly product
changes.
15. Built business through endorsements, beginning with Rush Limbaugh
on KFBK in 1987.
Currently utilize six of our on-air personalities.
KSTE-AM Morning Show hosts Armstrong & Getty are the highest ROI
endorsement talents in CA, WA, and OR.
Custom portal to highlight rebranding.
Online integration includes home page presence with widget, and run
of site display ads.
Use of KFBK Financial Reporter Kelly Brothers as endorsing
spokesperson.
16. Featured survivor vignettes each day with full story posted online.
Ownership of both the Breast Cancer Awareness page and 31
Survivors in 31 Days page that housed all survivor stories.
Home page takeovers as well as run of site display ads.
KSTE morning show endorsement with Armstrong & Getty.
Online integration includes home page presence with widget, run of site
display ads, and custom video 300x250 ad units.
Streaming integration and sponsorship of iHeartRadio player (through
300x250) during broadcast of show.
17. A 25-54 Broadcast TV CCM+E
Cost $20,000 $20,000
Reach 36.4% 48.5%
Frequency 2 2.9
CPP $289.00 $139.66
# of spots 72 368
GRPS 72.8 143.2
A 25-54 Broadcast TV CCM+E Combo
Cost $10,000 $10,000 $20,000
Reach 23.4% 29.7% 42.5%
Frequency 1.6 2.3 3.9
CPP $289.00 $139.66 $214.00
# of spots 36 184 220
GRPS 36.4 71.6 108
Broadcast TV represents spots on 5 local news programs. Figures are
approximate due to Nielsen vs. Arbitron data. For comparison only.
18. We would like to offer you a detailed Advertising Optimization
plan that includes the best Clear Channel Media + Entertainment
vehicles to best suit your needs and can grow your business. We
merely need a marketing objectives interview, a budget, and an
appointment to present our plan.
We will offer a 10%+ discount off our all current and transparent
market rates for using some/all of your TV budget on CCM+E.
NEXT STEP - Contact Jeff Fekete, Senior Account Executive,
Clear Channel Media + Entertainment – 916 576-2135
JeffFekete@ClearChannel.com
Hinweis der Redaktion
RADIO IS THE MOST EFFECTIVE PLATFORMS TO REACH CONSUMERS DURING TARGETED TIMES OF DAY AND CLOSEST TO TIME OF PURCHASE
90%of purchasing decisions are made the day of the purchase, 70% just prior to the purchase82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home72%of drivers frequently or sometimes shop on their way home from work95% of working peoplelisten to the radio during the day and/or in their cars on the way home each weekMore people are likely to be exposed to radio out of home and prior to shopping than to any other mediumRadio's Primetime is 6a - 6pDuring the most active part of the day, radio is consumed more than TV. If you’re looking to connect with consumers throughout the day, use radio. This makes it a great complement to TV. Source: Nielse nVideo Consumer Mapping Study, Council for Research Excellence, with Ball State U. June 2010. Arbitron In Car Study October 2009;.; Domino’s Pizza Consumer Study 2006; Source: The Nielsen Company e: http://blog.nielsen.com/nielsenwire Jan 2011; RADAR 110, Sept 2011; Arbitron /Edison “The Road Ahead” Oct 2011; “Radio in the context of daily life” – MBI August 2011, Adults 18-49
Our capabilities are built on a reach platform
Use this slide to show local market assets…each market will have their own but should include…-brands-personalities(local and ‘big national names’-events-digital(web pages, ihr)-special programming(sports, etc)Outdoor where
Show all station brands…and offer a ‘Advertising Optimization Plan’ which gives price ‘discount’ for using some/all TV dollars on CCM+E Let us show you how (Market) can make your advertising investment much more efficient and effective