10. Forever Changing
“New Infographic: A Day In The Life Of The
Internet – Stephen’s Lighthouse”, n.d. Online.
Internet. 14 Jul. 2013. . Available:
http://stephenslighthouse.com/2013/05/23/infog
raphic-a-day-in-the-life-of-the-internet/.
11. Creating a Marketing Plan
Define your ideal audience.
Find your ideal audience inside
Facebook.
Purchase Facebook Advertisements.
Define key marketing goals.
Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition.
vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available:
http://www.books24x7.com/marc.asp?bookid=51140.
12. Rules for Successful Facebook
Pages
Be deliberate, and manage expectations.
Focus on smart branding.
Create fresh content.
Give your Page a human touch.
Engage in two-way dialogue.
Encourage fan-to-fan conversations.
Make word-of-mouth advocacy easy.
Create consistent calls to action.
Monitor, measure, and track.
Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition.
vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available:
http://www.books24x7.com/marc.asp?bookid=51140.
16. Tips
Schedules posts throughout
the day.
Include pictures and videos.
Engage with other local entities.
Other WUSTL Facebook Pages & News.
Local News
Library Love
Develop posting tip-sheet.
Invite new users to the page.
17. Marketing Issues
Increasing awareness to new students
Don’t have budget for ads.
Newsfeed visibility.
Trouble getting Likes.
Slowing increasing, constant work.
Aim for 1000 by the end of the year.
19. Some Statistics
3rd most popular networking site
In the top 5 sites on the internet for
generating traffic
Doubled in users and traffic since May
2012
Almost 80% of users are women
20. Why do people use Pinterest?
Entertainment
Inspiration
Keep track of things to buy/trends
Connect with people
21. We are a university. We
don’t do DIY & recipes.
So, what do I post?
29. Instagram
Available on iPhone and Android (some)
Price: Free
Used to be exclusively pictures, but
added videos in response to Vine.
Owned by Facebook
Videos up to 15 seconds
Share instantly with
Twitter, Facebook, Google+, Email
30. Vine
Available on iPhone and
Android
Price: Free
Owned by Twitter
Videos up to six seconds
Share instantly with
Twitter, Facebook, Google+, Em
ail
31. Foursquare
Available on iPhone and
Android
Price: Free
“Check in” to locations and
earn points/badges.
Share pictures, tips, etc.
Unlock location specials.
32. Flickr
Store, sort, search and
share photos online.
Organize and tag photos so
others can search and
download.
Join groups.
33. Marketing Tips for Newbies
Start slow--- concentrate on one or two social
media outlets then build on it.
Develop a marketing plan.
Consider your audience.
Brainstorm problems and opportunities.
Make it a part of your day
Rock Social Media in 30 minutes a day.
Meet with other Social Media Locals
St. Louis Social Media Club
34. What’s your plan?
Audience
Objective
Plan
Role
Measures
Concerns/Limitations
36. Bibliography
King, Cindy. “17 Twitter Marketing Tips from the Pros” (http://www.socialmediaexaminer.com/17-
twitter-marketing-tips-from-the-pros/). Accessed July 15, 2012.
Moth, Dave. “Who Uses Pinterest and Why is it Important for Marketers?”
http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-important-for-
marketers Accessed July 20, 2013.
Young, Steve. P’interested in Marketing? 20 stats for the naysayers. http://unbounce.com/social-
media/pinteresting-20-stats/ Accessed July 20, 2013.
Hinweis der Redaktion
Define your idea audience. (demographics and psychographics …. Polls!)Find your ideal audience inside Facebook (search, ask them to join, join groups with similar goals)Money buys exposure Define key marketing goals (increase expose, create a community, build branding awareness)
Rules for Successful Facebook Pages• Be deliberate, and manage expectations.• Focus on smart branding.• Create fresh content.• Give your Page a human touch.• Cultivate engagement with two-way dialogue.• Encourage fan-to-fan conversations.• Make word-of-mouth advocacy easy.• Create consistent calls to action.• Monitor, measure, and track.
-Currently seven members
Schedules posts throughout the day. (Most people check facebook between 9 pm and 10 pm at night)Include pictures and videos. (People like photos)Engage with other locals (you share them, comment on them, they will drum up interest for you as well)Post pictures taken from around campus.Create a Google Alert for “Washington University” and follow via email alerts or RSS. Post any timely relevant content. (http://www.google.com/alerts?t=1&q=%22Washington+University%22&hl=en)