The art of business

MHMK Macromedia Hochschule für Medien und
Kommunikation
Prof. Jurgen Faust
The Art (creating/doing)
Business:
designing artifacts

Fussnotenbereich/Quellenangaben, Arial 10pt
Kommunikation

Kommunikation
logos, pathos, ethos

Kommunikation
“He whopossesses art and
science has religion; he
whodoesnotpossessthem,
needsreligion.
J.W. von Goethe

Kommunikation
logos, (science)
pathos (art)
ethos (religion)

Kommunikation
Science describeswhatis
Art and designdescribewhatshouldbe

Kommunikation
models= theories

Kommunikation
- a theory represents
- a theory simplifies
- a theory has a
purpose

Kommunikation
when we talk about
the art of making
business, we always
talk about an image,
a model of business

Kommunikation
a business is a
complex system

Kommunikation
- a complexphenomenonconsists of manyparts
(oritems, orunits, orindividuals);
- therearemanyrelationships/interactionsamongtheparts; and
- thepartsproducecombinedeffects (synergies)
thatarenoteasilypredicted and mayoftenbenovel, unexpected,
evensurprising”
(Corning 1998, p. 200).

Kommunikation
a business is an
open system

Kommunikation
a bsiness model

Kommunikation
all businesscreationisco-creation

Kommunikation
Painting
Photography
Sculpture
Film
Sound
Writing
Acting
...
Making art is a
discursive act within a
medium in changing an
existing situation into a
preferred one

Kommunikation
creating business is a
discursive act in
solving a problem

Kommunikation
Leadershipis an art
Max DePree

Kommunikation
- Leaders should leave behind assets and a legacy
- Leaders are obligated to provide and maintain
momentum
- Leaders are responsible for effectiveness
- Leaders must take a role in developing, expressing,
and defending civility and values.
Max DePree

Kommunikation
- respect people
- understand that what we believe precedes policy and
practice
- agree on the rights of work
- understand the respective role and relationship of
contractual agreements and covenants
- understand that relationships count more than
structure
Max DePree

Kommunikation
Thework of art
mayhave a moraleffect,
but to
demandmoralpurposef
romtheartistis to
makehimruin his work.
(Johann Wolfgang von Goethe)

Kommunikation
Aristotle’s ethical
system: a person
needs to act in
accordance with his
nature

Kommunikation
vegetable (physical/metabolism) - ethos
animal (emotional/appetite) - pathos
rational (mental/conceptual) - logos
logos, pathos, ethos

Kommunikation
the art of
creatingbusinessisdesi
gning of artifacts,
sincebusinessis an
artifact, itisnot a
naturalthing; wedon’t
find it in nature.

Kommunikation
Design is directing
creativity, imagination
inspiration and
intuition towards a
clear purpose.

Kommunikation
Thankyou!

The art of business

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