a document that i found when i was digging through my old files. this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.

1. Social Media
What’s all the chat about?
This presentation was created in 6 March 2009! It s old and out of date then!!!!!
Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images.

3. Social Me
dia

4. CONTENT
it s Elvis

5. COMMUNITIES
love you or hate you

6. COMMUNICATIONS
easy, instant

7. CONNECTIONS
super smart, super connectors

8. WHAT IS SOCIAL MEDIA?

9. the use of electronic and Internet tools for the purpose of
sharing and discussing information and experiences with other
human beings in more efficient ways

10. being social online such as
commenting, sharing things and
talking to friends and making
new ones

11. SOCIAL
NETWORKS!
WIDGETS!
SOCIAL
BOOKMARKING!
WIKI s!
BLOGS!
Using those tools
FORUMS!
CONTENT
COMMUNITIES!
PODCASTS!
VIRALS!
RSS!
CHATS!

12. To do social things such as......
59% TO KEEP IN TOUCH WITH
FRIENDS AND FAMILY

13. 57% LIKE LOOKING AT
OTHER PEOPLE S SPACES

14. 49% WANT TO MEET PEOPLE
WITH SIMILAR INTERESTS

15. 47% TO EXPRESS OPINIONS
AND VIEWS ON A TOPIC

16. 20% DATING / ADULT

17. 17% A SPECIFIC REASON
(IE JOB NETWORKING)

18. Enabled through digital steroids
SUPER BROADBAND,WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE

19. WHY SHOULD
YOU CARE?

20. 1.
POPULARITY amongst natives
100M PER DAY. 70,000 NEW 200M BLOGS. READ BY 73%.
ONES. 83% VIEWERS
CREATED 45%
57% JOINED SOCIAL
23% INSTALLED WIDGETS.
NETWORKS. 55% UPLOADED
18% EMBEDED.
PICS. 22% VIDEOS.

21. 2.
TRUST from others
73% TRUST PERSONAL ONLY 14% TRUST
RECOMMENDATIONS
ADVERTISING
ONLY 18% OF TV ADS
90% SKIP ADVERTS
GENERATE POSITIVE ROI

22. 3.
CREATIVITY from everyone

23. 3.
CREATIVITY ATL to UGC

24. 4.
LONGEVITY in search results

25. 5.
CONVERSATIONS in pubs

26. WHO S DOING IT?

27. NOT just for kids.

28. Twitter av. age 37yrs
MySpace av. 35yrs
YouTube 60% > 35 yrs
YouTube 62% > $60k p/a
50% of 55+ online
MyTelegraph av.age 68

29. 2m 46 (average video length)
100 friends (Facebook)
26mins per day (Facebook)
1.8m RSS subscribers (TechCrunch)

30. WHO S CRACKED IT?

31. Customisable, simple,
content rich, commentary

32. Community, sharing,
useful, creative

33. Creativity, community,
change, results

34. Participation, reviews,
innovation, honesty

35. Challenge, collaboration,
content

36. Competitive, creative,
community

37. LEARNINGS

38. Social Exchange - interactions taking place
between consumers (and brands) online. They take place using...
Social Media - the virtual communities and tools
that people use to connect socially online. This is driven by.....
Social Connectors – 3 key audiences of Super Connectors (1- 8%);
Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around…
Social Currency- the digital bytes
of information and inspiration that convey messages
(widgets, games, clips, tools, sites). This drives
Buzz ,word of mouth, traffic, awareness, links,
advocacy, ambassadors, endorsers, fans, sales.

39. Give them something
to talk about!

40. • HOW DO BRANDS
CRACK IT

41. • BEFORE BRANDS START
TELLING STORIES,
• 5 FUNDAMENTALS

42. PEOPLE ARE TALKING ABOUT
1.
THEM. SOME ARE
FRIENDS.

43. So......start
monitoring

44. 2.
FRIENDS, FAMILY AND FANS ARE VITAL.
FIND THEM.

45. So......start
aggregating

46. 3.
LEARN TO LISTEN.
WHERE AND HOW.

47. what are people
saying ? How ?

48. 4.
WHEN YOU SPEAK , BE
GENUINE. SOCIAL.

49. So....be nice, sincere,
humble, genuine

50. BRING SOMETHING TO
5.
THE PARTY.

51. So.... make something
brilliant.That s useful.