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All the predictions contained within this document, are my own ‘gazing out of window’ thoughts. Some of them may well be in development. Some of them may have been blogged about before. Some may never come true. But that’s the beauty of  predictions . It is  my opinion  that at some point in the past, the present or the future, these will be considered, developed, or realized. Some present great opportunities for brands and consumers. Some scare the pants of me and I hope never happen. But better to have open ears and eyes, than shut ones. Social Media & Marketing Predictions 2012 and beyond Jez Jowett (@Jezmond) Global Digital Director @ Havas Sports & Entertainment (+ CakeGroup) All of these may actually become irrelevant if  Nostradamus ' prophecies about the end of the world and  Mayan  Calendar happens on 21 December 2012, as speculated. Rather than worry about doom and gloom, I’ve always preferred to be optimistic, happy and have an opinion, to  stimulate conversation  and learn more. Social Ones Sport Ones Digital Ones Event Ones PR Ones Content Ones
[object Object],[object Object],[object Object],[object Object],Thanks to Flickr.com- creative commons http://www.flickr.com/photos/owenwbrown/4857593259/ Social Media Effectiveness ‘Beyond Fans and Likes’ Social Media Ones
[object Object],[object Object],[object Object],Thanks to Flickr.com- creative commons http://www.flickr.com/photos/dm74/3312147063/ Social Media Strategy, not just tactics  Social Media Ones
[object Object],[object Object],[object Object],Million Dollars Bloggers Thanks to Flickr.com- creative commons http://www.flickr.com/photos/suzanneandsimon/1746100681/ Social Media Ones
[object Object],[object Object],[object Object],Digital Concierge - Your own  Social PA Thanks to Flickr.com- creative commons http://www.flickr.com/photos/eshutt/3371608268/ Social Media Ones
[object Object],[object Object],[object Object],Linkedin domination- The No 1 B2B social network  Thanks to Flickr.com- creative commons http://www.flickr.com/photos/coletivomambembe/4305859251/ Social Media Ones
[object Object],[object Object],Thanks to Flickr.com- creative commons http://www.flickr.com/photos/timsnell/2425782551/ Google + for brands (Not quite Facebook yet) Social Media Ones
The Social Olympics 2012 Thanks to Flickr.com- creative commons http://www.flickr.com/photos/31808226@N05/6130296771/  ,[object Object],[object Object],[object Object],[object Object],[object Object],Sport Ones
Sport & Technology Thanks to Flickr.com- creative commons http://www.flickr.com/photos/pe5pe/3242342574 ,[object Object],[object Object],[object Object],Sport Ones
Sports Subscriptions Thanks to Flickr.com- creative commons http://www.flickr.com/photos/mikecogh/6123331851/ ,[object Object],[object Object],[object Object],[object Object],Sport Ones
[object Object],[object Object],[object Object],[object Object],Confidence not fear Thanks to Flickr.com- creative commons http://www.flickr.com/photos/caguard/6094723130/ Sport Ones
Predictive Filtering & Smart Suggestions ,[object Object],[object Object],Thanks to Flickr.com- creative commons http://www.flickr.com/photos/roberto8080/4085739810/ Digital Ones
Google Goggles, layers and AR ,[object Object],[object Object],[object Object],Thanks to Flickr.com- creative commons http://www.flickr.com/photos/sndrv/4519088620/ Digital Ones
2 screens, 2 phones, 2 pads ,[object Object],[object Object],[object Object],Thanks to Flickr.com- creative commons http://www.flickr.com/photos/dpstyles/5358029811/ Digital Ones
[object Object],[object Object],[object Object],[object Object],[object Object],The year of mobile, again and again Thanks to http://adharane.wordpress.com/2011/04/03/pranav-mistrys-sixth-sense/ Digital Ones
[object Object],[object Object],[object Object],Social Commerce and Social Shopping (With CSR) Thanks to Flickr.com- creative commons http://www.flickr.com/photos/diloz/6064331968/ Digital Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/brook/33496825/ Digital Amnesty Day ,[object Object],[object Object],[object Object],Digital Ones
[object Object],[object Object],[object Object],Snap and Shop Thanks to Flickr.com- creative commons http://www.flickr.com/photos/15693951@N00/3303758453/ Digital Ones
[object Object],[object Object],Storage Clouds Thanks to Flickr.com- creative commons http://www.flickr.com/photos/theaucitron/5810163712/ Digital Ones
Location Based Entertainment (LBE) Thanks to Flickr.com- creative commons http://www.flickr.com/photos/da_belkin/6462640765/ ,[object Object],[object Object],[object Object],Event Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/zoetnet/4212133196/ Live events get greener ,[object Object],[object Object],[object Object],Event Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/vdrg/5458584580/ Pop Up Events and Experiences ,[object Object],[object Object],[object Object],Event Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/9382228@N08/4836210531/ PR and the role of Influencers ,[object Object],[object Object],[object Object],PR Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/42931449@N07/6088751332/ PR in the media and marketing mix ,[object Object],[object Object],[object Object],[object Object],PR Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/cambodia4kidsorg/3290848259/ PR accountability ,[object Object],[object Object],[object Object],[object Object],PR Ones
[object Object],[object Object],[object Object],Agile content : more relevant, less costly Thanks to Flickr.com- creative commons http://www.flickr.com/photos/walmartcorporate/5793422190/ Content Ones
Fan Sourced Singles Thanks to Flickr.com- creative commons http://www.flickr.com/photos/mwiththeat/3712998374/ ,[object Object],[object Object],[object Object],Content Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/ibikefresno/5892802181/ Infographics and story telling through imagery ,[object Object],[object Object],[object Object],Content Ones
Thanks to Flickr.com- creative commons http://www.flickr.com/photos/sanjoselibrary/2944498979/ Personalized Content ,[object Object],[object Object],[object Object],Content Ones

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Jez jowett social, digital, pr, experiential and content predictions 2012

  • 1. All the predictions contained within this document, are my own ‘gazing out of window’ thoughts. Some of them may well be in development. Some of them may have been blogged about before. Some may never come true. But that’s the beauty of predictions . It is my opinion that at some point in the past, the present or the future, these will be considered, developed, or realized. Some present great opportunities for brands and consumers. Some scare the pants of me and I hope never happen. But better to have open ears and eyes, than shut ones. Social Media & Marketing Predictions 2012 and beyond Jez Jowett (@Jezmond) Global Digital Director @ Havas Sports & Entertainment (+ CakeGroup) All of these may actually become irrelevant if Nostradamus ' prophecies about the end of the world and Mayan Calendar happens on 21 December 2012, as speculated. Rather than worry about doom and gloom, I’ve always preferred to be optimistic, happy and have an opinion, to stimulate conversation and learn more. Social Ones Sport Ones Digital Ones Event Ones PR Ones Content Ones
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Hinweis der Redaktion

  1. Social media, Facebook, Facebook likes, Facebook engagement, Facebook friends fans, social CRM, social engagement, community building, ROI, ROSS, return on social spend, 2012 predictions, jezmond, jez jowett, @jezmond http://creativecommons.org/licenses/by/3.0/
  2. Social media strategy, social media strategy 2011, social media strategy 2012, social media director, social media guidelines, social media strategy not tactics, SoMe jezmond, jez jowett, @jezmond
  3. Million dollar bloggers, Mexico, latam, $15000 per tweet, blogger networks, bog syndication, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/suzanneandsimon/1746100681/ http://creativecommons.org/licenses/by/3.0/
  4. Digital concierge, social PA, i-google, http://yoursocialmediaconcierge.com/
  5. Snap and shop, scan and shop, picture recognition, fashionista’s, picture recognition, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/suzanneandsimon/1746100681/ http://creativecommons.org/licenses/by/3.0/
  6. Google, Google plus, Google+ versus Facebook, Google Plus, Social media in APAC, social media in BRIC
  7. London Olympics 2012, social media Olympics 2012, SoMe2012, SoMe London Olympics 2012, sports marketing London 2012, Havas sports & entertainment, sports marketing Olympics, flickr, Usain Bolt social media, twitter, 100metre final, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/31808226@N05/6130296771/ http://creativecommons.org/licenses/by/3.0/
  8. Sport and technology, sport social media, 3d, 4d, slow motion, time lapse, adrenalin sensors, heart monitors, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/pe5pe/3242342574/ http://creativecommons.org/licenses/by/3.0/
  9. Sports subscriptions, sports marketing revenue model, sports rights package, YouTube, Facebook, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/mikecogh/6123331851/ http://creativecommons.org/licenses/by/3.0/
  10. Sports federations, athletes, brands, real time, athletes on social media, confidence not fear, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/caguard/6094723130/ http://creativecommons.org/licenses/by/3.0/
  11. Predictive filtering, behavioral diagnostics, social media concierge. Jezmond, jez jowett
  12. Google goggles, layers, augmented reality, Jezmond, jez jowett
  13. Google goggles, layers, augmented reality, Jezmond, jez jowett
  14. Digital concierge, social PA, i-google, http://yoursocialmediaconcierge.com/
  15. Social commerce, social shopping, Groupon, csr, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/suzanneandsimon/1746100681/ http://creativecommons.org/licenses/by/3.0/
  16. Digital amnesty day, switch off, unplug day, Facebook. jezmond, jez jowett, @jezmond http://www.flickr.com/photos/brook/33496825/
  17. Snap and shop, scan and shop, picture recognition, fashionista’s, picture recognition, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/suzanneandsimon/1746100681/ http://creativecommons.org/licenses/by/3.0/
  18. Snap and shop, scan and shop, picture recognition, fashionista’s, picture recognition, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/suzanneandsimon/1746100681/ http://creativecommons.org/licenses/by/3.0/
  19. LBS, location based services, social currency, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/da_belkin/6462640765/ http://creativecommons.org/licenses/by/3.0/
  20. Live events, green events, recycling at events, carbon neutral, carbon positive marketing, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/zoetnet/4212133196/
  21. Pop up events, flash mobs, experiential, live event marketing, street marketing, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/vdrg/5458584580/
  22. Influencer marketing, pr, celebrities, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/9382228@N08/4836210531/
  23. PR, earned media, owned media, paid media, shared media, silo marketing, integration, bloggers, jezmond, jez jowett, @jezmond
  24. Roi of pr, accountability, paid media, sentiment, influencer analysis, celebrity marketing, celebrity pr, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/cambodia4kidsorg/3290848259/
  25. Digital production, digital our-sourcing, agile content, bedroom creators, YouTube, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/walmartcorporate/5793422190/ http://creativecommons.org/licenses/by/3.0/
  26. Fan sourced singles, 02, Wembley, user generated content, fan royalties, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/mwiththeat/3712998374/ http://creativecommons.org/licenses/by/3.0/
  27. Infographics, video graphics, data visualization, PowerPoint, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/ibikefresno/5892802181/
  28. Personal content, customized content, shared content, mobile content, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/sanjoselibrary/2944498979/