How to Outsource Your Way to a Smarter Business
•
1 gefällt mir•750 views
Are you overwhelmed with the amount of menial and time-consuming tasks it takes to run a business? Did you know you can delegate a huge percentage of these tasks so that you can focus on finding new clients, building your reputation, and developing your brand? Learn how to manage your operations and processes for a more efficient and productive business. Find out what tasks you can delegate, how to delegate, what tools you should be using, and why you should be delegating (hint: growth is good!).
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie How to Outsource Your Way to a Smarter Business
Ähnlich wie How to Outsource Your Way to a Smarter Business (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
How to Outsource Your Way to a Smarter Business
- 1. @jessostroff @dontpanicmgmt How to Outsource Your Way to a Smarter Business Jess Ostroff Director of Calm @jessostroff
- 2. @jessostroff @dontpanicmgmt Who Is Jess? • Director of Calm at Don’t Panic Management • New York City resident • Started freelancing in 2009, started Don’t Panic in 2011 • Lover of wine, live music, and the color purple
- 3. @jessostroff @dontpanicmgmt What is Don’t Panic Mgmt? • Full-service virtual assistant agency • Focused on PR and marketing professionals • Operations, administration, social media, content creation, WordPress, project management, bookkeeping, event planning, and much more! • Based in NYC with 4 team members (New York, Connecticut, Chicago)
- 4. @jessostroff @dontpanicmgmt What is Don’t Panic Mgmt?
- 5. @jessostroff @dontpanicmgmt Who Are You? • Aspiring business owners? • New business owners? • Seasoned veterans?
- 6. @jessostroff @dontpanicmgmt Why Are We Here? • Being a small business owner is hard • Manage clients • Manage money • Manage workload • Manage contractors • …all while still trying to grow your business and enjoy your life.
- 8. @jessostroff @dontpanicmgmt Why Are We Here? • You don’t have to do everything yourself • Outsourcing to contractors, software, and online tools will change your life
- 9. @jessostroff @dontpanicmgmt “You should only do what you are uniquely qualified to do.”- @jaybaer
- 10. @jessostroff @dontpanicmgmt What Do You Hate? • What do YOU have to do? • What can you HIRE someone to do? • What can you utilize SOFTWARE to do?
- 11. @jessostroff @dontpanicmgmt Business Pain Points • Accounting/Bookkeeping • Project Management • Marketing • Productivity
- 12. @jessostroff @dontpanicmgmt Contractors and software can handle all of this for you
- 13. @jessostroff @dontpanicmgmt Accounting & Bookkeeping
- 14. @jessostroff @dontpanicmgmt Accounting & Bookkeeping • Paying bills • Sending invoices • Tracking expenses • Depositing checks • Handling payroll • Taxes
- 15. @jessostroff @dontpanicmgmt Accounting & Bookkeeping • Freshbooks – www.freshbooks.com
- 16. @jessostroff @dontpanicmgmt Freshbooks • Invoicing • Expense tracking • Time tracking • Reporting • Mobile application
- 17. @jessostroff @dontpanicmgmt Freshbooks • Pricing – Free!
- 18. @jessostroff @dontpanicmgmt Accounting & Bookkeeping • Harvest – www.getharvest.com
- 19. @jessostroff @dontpanicmgmt Harvest • Estimate creation • Time tracking • Invoicing • Expense tracking • Reporting • Mobile application
- 21. @jessostroff @dontpanicmgmt Accounting & Bookkeeping • Expensify – www.expensify.com
- 22. @jessostroff @dontpanicmgmt Expensify • Expense tracking • Reporting • Exporting • Receipt manager
- 23. @jessostroff @dontpanicmgmt Expensify • Pricing – Free!
- 24. @jessostroff @dontpanicmgmt Accounting & Bookkeeping • Mobile banking – Make transfers – Deposit checks – Bank statements
- 25. @jessostroff @dontpanicmgmt You can hire someone to manage these tools for you.
- 26. @jessostroff @dontpanicmgmt What Can a Contractor Do? • Send invoices • Pay bills • Import and manage expenses • Send payroll to paycheck company OR schedule bank transfers • Pull bank statements and expenses for tax purposes • Employee benefits
- 27. @jessostroff @dontpanicmgmt Accounting & Bookkeeping • Taxes? • Business projections? • Advice?
- 28. @jessostroff @dontpanicmgmt Hire a lawyer and an accountant.
- 30. @jessostroff @dontpanicmgmt Project Management • Scheduling projects • Collecting assets • Creating deadlines • Holding people accountable • Creating task lists • Assigning due dates
- 31. @jessostroff @dontpanicmgmt Project Management • Basecamp – www.basecamp.com
- 32. @jessostroff @dontpanicmgmt Basecamp • Multiple projects • Multiple team members • Different permissions • Dates • File upload • Discussions • Text documents • Reminders • Assign and compose via email
- 33. @jessostroff @dontpanicmgmt Basecamp • Pricing – Starting at $20/month
- 34. @jessostroff @dontpanicmgmt Project Management • Producteev – www.producteev.com
- 35. @jessostroff @dontpanicmgmt Producteev • Task management • Multiple team members • Multiple projects (labels) • Subtasks • Reminders • Priorities • Mobile & desktop applications • Assign and compose via email
- 36. @jessostroff @dontpanicmgmt Producteev • Pricing – Free!
- 37. @jessostroff @dontpanicmgmt Project Management • Flow – www.getflow.com
- 38. @jessostroff @dontpanicmgmt Flow • Task management • Delegation • Multiple projects • Multiple team members • Mobile applications • Assign and compose via email
- 40. @jessostroff @dontpanicmgmt What Can a Contractor Do? • Break down projects and tasks into actionable items • Schedule due dates • Assign tasks • Keep the trains running on time • Hold people accountable • Be flexible • Make sure the work gets done
- 42. @jessostroff @dontpanicmgmt Online Marketing • Social media setup & management • Website development • Blogging • Email marketing • Copywriting & editing • Community management • Listening • Measurement
- 43. @jessostroff @dontpanicmgmt You can outsource it!
- 44. @jessostroff @dontpanicmgmt Social Media Management • Sprout Social – www.sproutsocial.com
- 45. @jessostroff @dontpanicmgmt Sprout Social • Social media management • Scheduling • Multiple team members • Listening • Discovery • Reporting • Multiple social profiles (Facebook, Twitter, LinkedIn, Google+) • Does not support LinkedIn Groups
- 46. @jessostroff @dontpanicmgmt Sprout Social • Pricing – Starting at $39/month
- 47. @jessostroff @dontpanicmgmt Social Media Management • Hootsuite – www.hootsuite.com
- 48. @jessostroff @dontpanicmgmt Hootsuite • Social media management • Scheduling • Multiple team members • Multiple profile accounts (Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram, Tumblr, Foursquare, Flickr) • Most support for unique social channels • Listening • Reporting (a la carte) • Collaboration
- 49. @jessostroff @dontpanicmgmt Hootsuite • Pricing – Free trial
- 50. @jessostroff @dontpanicmgmt Social Media Management • Argyle Social – www.argylesocial.com
- 51. @jessostroff @dontpanicmgmt Argyle Social • Social media management • Scheduling • Multiple social profiles • B2B focused • Tracking sales leads • Notifications • Custom URL tracking • Marketing automation • Reporting • Campaigns
- 52. @jessostroff @dontpanicmgmt Argyle Social • Pricing – Starting at $200/month
- 53. @jessostroff @dontpanicmgmt Social Media Tools • Favorite social tools for small business – http://www.convinceandconvert.com/social- media-tools/favorite-social-media- management-tools-for-small-business/
- 54. @jessostroff @dontpanicmgmt What Can a Contractor Do? • Write social media messages based on overall marketing strategy • Create a social media editorial calendar • Schedule across channels • Monitor brand mentions • Identify and interact with influencers • Create monthly reports to track progress
- 55. @jessostroff @dontpanicmgmt Social media isn’t everything.
- 56. @jessostroff @dontpanicmgmt What ELSE Can a Contractor Do? • Write blog content • Write newsletter content • Format and edit copy • Add/format images • Add SEO data • Set up guest blog content for you and approve/ schedule guest blog articles for your blog • Set up podcast feeds • Transcribe podcast content
- 57. @jessostroff @dontpanicmgmt Content Tools • WordPress Editorial Calendar (scheduling plugin) • Inbound Writer (SEO) • Yoast/Genesis/All In One SEO Pack (SEO) • Mailchimp (email marketing) • Infusionsoft (email marketing/CRM)
- 58. @jessostroff @dontpanicmgmt Productivity • Action Method – www.actionmethod.com
- 59. @jessostroff @dontpanicmgmt Action Method • Notebooks • Online and mobile applications • Task management • Delegation • Goal setting
- 60. @jessostroff @dontpanicmgmt Productivity • Producteev – www.producteev.com
- 61. @jessostroff @dontpanicmgmt Productivity • Workflowy – www.workflowy.com
- 62. @jessostroff @dontpanicmgmt Workflowy • Mindmapping • Organizational structure • Task management • Great for high level planning and project task to-do lists
- 63. @jessostroff @dontpanicmgmt Figure out how you spend your time. Spend one week writing down what you do every minute of every day.
- 64. @jessostroff @dontpanicmgmt How do I get so much done?
- 65. @jessostroff @dontpanicmgmt Productivity is about doing the most difficult things first and saving menial tasks for later (or for other people)
- 66. @jessostroff @dontpanicmgmt What about procrastination?
- 67. @jessostroff @dontpanicmgmt When it comes to getting things done, the less you have to think about the process the better.
- 68. @jessostroff @dontpanicmgmt Do not decide on a tool right now. Spend one full week with a tool, use it every day, and then decide if it will work.
- 69. @jessostroff @dontpanicmgmt How to Hire a VA
- 70. @jessostroff @dontpanicmgmt How to Hire a VA • Look for someone who has experience in your industry • Visit LinkedIn profile • Look for recommendations • Get referrals • Evaluate communication style • Do a trial period • Set up clear contractual terms and confidentiality agreements
- 71. @jessostroff @dontpanicmgmt Questions to Ask • How do you like to communicate? • What’s your rate structure? • What kinds of clients do you like to work with? • How do you get your work done? • Do you outsource your work? • How do you track tasks and time?
- 72. @jessostroff @dontpanicmgmt Communication skills are the most valuable skills you and your VA can have.
- 73. @jessostroff @dontpanicmgmt What’s left for you?
- 74. @jessostroff @dontpanicmgmt What’s Left for You? • High level strategy • Developing your product/service • Nurturing new business leads • Networking • Podcasting • Speaking • Writing • Enjoying your life
- 75. @jessostroff @dontpanicmgmt How much are you willing to grow?
- 76. @jessostroff @dontpanicmgmt How much are you willing to let go?
- 77. @jessostroff @dontpanicmgmt Thank You Where to Find Jess: • @jessostroff • Linkedin.com/in/ jessostroff • Facebook.com/jess.ostroff • jessostroff.com Where to Find Don’t Panic: • @dontpanicmgmt • Facebook.com/ dontpanicmgmt • dontpanicmgmt.com http://slideshare.net/jessostroff