The document summarizes Jess McMullin's talk at the 2014 Code for America Summit about growing design capabilities in government. It discusses how the government of British Columbia has started to think about citizen experience using the same design tools as customer experience. Specifically, it highlights three lessons learned: 1) start small by building from a core team with executive support and focus on citizens, 2) invest in skills for the whole organization through resources, direction, training and projects, and 3) design goes beyond digital to policy and other areas by translating citizen needs to government capabilities.