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Brand Evolution Through Social: The Scroll
- 1. Brand Evolution Through Social: The Scroll
- 2. Tweet: #MCS5 #heweb13 & @jesskry
- 3. Jess Krywosa Director of Interactive Content Strategy Hamilton College
- 21. What are the elements of a great (institutional/brand) social media strategy?
- 22. Research
- 23. The Basics
- 24. The Basics • What is “The Problem”?
- 25. The Basics • What is “The Problem”? • Who is the audience?
- 26. The Basics • What is “The Problem”? • Who is the audience? • Trying to communicate?
- 27. The Basics • What is “The Problem”? • Who is the audience? • Trying to communicate? • Success looks like?
- 28. Advanced
- 30. Advanced • Current preferences? • Already communicate?
- 31. Advanced • Current preferences? • Already communicate? • Call to action?
- 32. Advanced • Current preferences? • Already communicate? • Call to action? • Competition?
- 33. Advanced • Current preferences? • Already communicate? • Call to action? • Competition? • New tools?
- 34. @Hamilton
- 35. @Hamilton
- 36. @Hamilton
- 37. @Hamilton
- 38. Buy In
- 40. Educate & Support • Teach strategy
- 41. Educate & Support • Teach strategy • Support their projects
- 42. Educate & Support • Teach strategy • Support their projects • Top down/bottom up
- 43. Educate & Support • Teach strategy • Support their projects • Top down/bottom up • High tides lift all boats
- 44. @Hamilton
- 46. Staff/Culture
- 48. Staff/Culture • Time commitments • Who has control?
- 49. Staff/Culture • Time commitments • Who has control? • Technical issues
- 50. @Hamilton
- 52. Brand Support
- 53. Brand Support • No one voice outshines
- 54. Brand Support • No one voice outshines • Watch the ‘one offs’
- 55. Brand Support • No one voice outshines • Watch the ‘one offs’ • Everything supports
- 56. Brand Support • No one voice outshines • Watch the ‘one offs’ • Everything supports • Brand, business & outcomes
- 57. @Hamilton
- 58. @Hamilton
- 59. Authentic
- 60. Be Real
- 61. Be Real • No gimmicks!
- 62. Be Real • No gimmicks! • Low barrier to entry
- 63. Be Real • No gimmicks! • Low barrier to entry • The good & the bad
- 64. Be Real • No gimmicks! • Low barrier to entry • The good & the bad • Timeliness is crucial
- 65. @Hamilton
- 66. @Hamilton
- 67. @Hamilton
- 68. Integrated
- 69. All of The Things
- 70. All of The Things • Easy to find/join
- 71. All of The Things • Easy to find/join • Meaningful uses
- 72. All of The Things • Easy to find/join • Meaningful uses • Coord. conversations
- 73. All of The Things • Easy to find/join • Meaningful uses • Coord. conversations • Incorporate into other areas
- 74. @Hamilton
- 75. @Hamilton
- 77. Collaborative
- 78. Shared Creation
- 79. Shared Creation • Audience ideas
- 80. Shared Creation • Audience ideas • Continued education
- 81. Shared Creation • Audience ideas • Continued education • Policy vs. guidelines
- 82. •
- 83. @Hamilton
- 84. @Hamilton
- 85. Measured
- 86. Defined Goals
- 87. Defined Goals • Vanity metrics
- 88. Defined Goals • Vanity metrics
- 89. Defined Goals • Vanity metrics • Positive sentiment
- 90. Defined Goals • Vanity metrics • Positive sentiment • Visibility
- 91. Defined Goals • Vanity metrics • Positive sentiment • Visibility • Comm via social
- 92. Defined Goals • Vanity metrics • Positive sentiment • Visibility • Comm via social • Completed goals