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1. DEMOGRAPHICS AND
PSYCHOGRAPHS

2. DEMOGRAPHICS:
Demographics is used in media marketing, it is a way of
classifying people in different categories based on
factors such as gender and ages, also there job status.
Psycho graphics is also of way of classifying people in
categories, however this is based on there lifestyle and
personality.
PSYCHOGRAPHICS:

3. DEMOGRAPHICS WILL REFLECT THESE
FACTORS…
Gender
Age
Job and income
Education
Geographical Location
Religion

4. SOCIAL CLASS DEMOGRAPHIC SCALE
This is a scale created to classify people into different categories of social
status, depending on there job and income. It is important to remember that
some of these categories will overlap and some aren't suited to the same
audience, for example prisoners and widowers will not enjoy the same thing
as university students.

5. THE DEMOGRAPHICS FOR OUR FILM:
Gender- The gender target audience for our film will be both male and female.
However it will be mainly females as they will be able to relate to the main
character of the film who is female.
Age- The age of the target audience for our film will be 15-25. Social realism films
are targeted mostly at teenagers as most of the characters will be teenagers,
therefore there are able to make better relationships with the characters and
story lines.
Job and income/ social class/ Education - The social class/ job status of target
audience for our film will be mostly students In education so therefore they
will have part time jobs and a social class of C1/D. On the other hand it
could also be people on a lower income with not so great education, as
social realism films are based on low struggling family's, in rough areas,
therefore making the film more enjoyable to these people as they can relate
to them from there real life situations D/E.
Geographical location- The geographical location for our target audience, would
be in Britain. As our film is a British social realism film. Therefore British
people will understand our film, it will also be filmed in British areas.
Religion- Our film is multicultural due to Britain being a multicultural society.

6. PSYCHOGRAPHICS
This is a table of the
different categories
that people in society
can fit into.
The target audience for our film
will be explores as they like,
individuality and will be into
watching small independent
British films.
They could also however be
strugglers as this will be the
people social realism films are
based on.