Results from a survey about film magazine covers and film posters.

1. INITIAL RESEARCH INTO MAGAZINE
COVERS AND FILM POSTERS

6. INSPIRATION TAKEN FROM OUR RESULTS
• The main picture and main story on a magazine cover
hold great importance when attracting our audience.
• It is desired to have lots of information on a magazine
cover, but for it to not be overcrowded.
• A variety of features encourages our audience to read on.

11. INSPIRATION TAKEN FROM RESULTS
• A combination of features on a film poster encourages
the reader to watch the film.
• Minimalistic posters are the most appealing.
• Institutional information is the most important written
feature on a poster.
• Characters are the most important element in the picture
on a poster.