The document discusses services for empty-nest elderly people in China. It focuses on a mobile phone designed specifically for the elderly that uses icons and portraits instead of numbers for easy dialing. It also describes a dedicated phone line and door-to-door services provided by the Chongqing City government to help elderly with tasks like food shopping and healthcare. The document advocates for more services and products to support the aging population's needs for communication, independence and addressing isolation issues.
17. The existing product … The mobile phone is designed for the old that aged population is increasing in China. The market of the mobile phone is designed for the old can not be neglected. The memory of parents is declining, so they need a simple way to communicate with family or others. In this design, parents need not to remember the telephone numbers and other complicated operation, they only need to recognize the portraits and icons on keys. The dial key of mobile phone is not number key but icon key: each dial key is a small LCD which can displays the portrait of person or the icon of application. One portrait or icon stands for one person’s telephone number or an common application. For instance, if parents want to call their relation, only they need to do is press the “portrait” key and then press “OK” key that they could communicate with them. Else, If they want to get some information about weather, only they need to do is press“cloudy” key... that’s OK! The function of each dial key can be defined casually, so that it is easy for parents to use mobile phone. from Brisy‘ s blog
18. dedicated line calling The government of the Chongqing City has set up a dedicated line calling for the empty-nest aged so that they can get the door-to-door Service in food shopping, health care … The existing service …
19. The existing service … This service offers people, who are frail, aged or disabled the opportunity to meet new friends, build confidence and maintain their independence at home. The program also ensures a well-earned break for carers.