6. Benefits
• Paper-‐light
• Quick
Access
to
Info
• Sponsorship
Opportuni9es
• Social
Interac9on
• Q&A
• Customer
Service
• Concierge
7. Return
• Be?er
A?endee
Experience
• Be?er
Sponsorship
Opportuni9es
• Cost
Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.
14. “Mobile Web”
“Native App”
• Custom
mobile
website
• Made
for
that
device/”OS”
• Similar
features
• Higher
“Usability”
• Universal
• Exposure:
App
Store
• Requires
Web
Access
• Requires
Manual
Upda9ng:
• Instant
Updates
User
and
Organizers
• Accessibility
• Inconsistencies
• Speed
OS = Operating System
RIM –
Blackberry
iOS –
Apple
Droid -
Google
16. The Must-Haves
• Schedule/Agenda
• Sponsorship
• Maps
• Exhibitor
Informa9on
• Messaging
to
A?endees
• Messaging
between
A?endees
(opt-‐in)
• Repor9ng
capabili9es
• Ask
permission
before
upda9ng!!!
17. The Should-Haves
• Social
Networks:
Facebook,
Private
Community,
Twi?er
• Customized
Agendas
• What’s
on
Now
• Speaker
Profiles
• A?endee
Profiles
18. The Would-Love-to-Haves
• Full
Social
Media
Integra9on
• Mul9media
Accessibility
and
Sharing
• Social
Gaming
Elements
• Audience
Response
Systems
• Instant
Surveys
• Match
Making
• Interac9ve
Exhibitor
Maps
• Collabora9ve
Note
Taking
19. Factors for Selection
• Size,
Frequency,
Consistency
of
Mee9ng
• Year
Round
v.
Event/Mee9ng
Dura9on
• Cost
–
Cost
per
a?endee?
• A
la
mode
features?
• Ease
of
use
• A?endee
phones
20. What goes into great design?
• Color?
• Texture?
• Shadowing?
Instead, try:
Easy to Find
Easy to Navigate
Clean, simple graphics
36. “The Speakers Who Don’t Leave”
Jessica
L.
Levin,
MBA,
CMP,
CAE
President
and
Chief
Connector
Seven
Degrees
Communica9ons
@jessicalevin
www.linkedin.com/in/jessicalevin
jlevin@sevendegreescommunica9ons.com
908-‐912-‐4418
