Mobile Apps for Events - PCMA Heartland

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Jessica Levin

Technologie Business

Event Technology Bootcamp
Mobile Event Apps

Benefits
•  Paper-‐light

•  Quick
Access
to
Info

•  Sponsorship
Opportuni9es

•  Social
Interac9on

•  Q&A

•  Customer
Service

•  Concierge

Return

•  Be?er
A?endee
Experience

•  Be?er
Sponsorship
Opportuni9es

•  Cost
Savings

Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.

Adoption

•  Promo9on

•  Training

•  Connec9vity

•  Lather.
Rinse.
Repeat

“Mobile Web”

“Native App”

•  Custom
mobile
website
•  Made
for
that
device/”OS”

•  Similar
features
•  Higher
“Usability”

•  Universal
•  Exposure:
App
Store

•  Requires
Web
Access
•  Requires
Manual
Upda9ng:

•  Instant
Updates
User
and
Organizers

•  Accessibility
•  Inconsistencies

•  Speed

OS = Operating System
RIM –
Blackberry
iOS –
Apple
Droid -
Google

The Must-Haves
•  Schedule/Agenda

•  Sponsorship

•  Maps

•  Exhibitor
Informa9on

•  Messaging
to
A?endees

•  Messaging
between
A?endees
(opt-‐in)

•  Repor9ng
capabili9es

•  Ask
permission
before
upda9ng!!!

The Should-Haves
•  Social
Networks:
Facebook,
Private

Community,
Twi?er

•  Customized
Agendas

•  What’s
on
Now

•  Speaker
Proﬁles

•  A?endee
Proﬁles

The Would-Love-to-Haves

•  Full
Social
Media
integra9on

•  Mul9media
accessibility
and
sharing

•  Social
Gaming
elements

•  Audience
Response
Systems

•  Instant
Surveys

•  Match
Making

Factors for Selection

•  Size,
Frequency,
Consistency
of
Mee9ng

•  Year
Round
v.
Event/Mee9ng
Dura9on

•  Cost
–
Cost
per
a?endee?

•  A
la
mode
features?

What goes into great design?

•  Color?

•  Texture?

•  Shadowing?

Instead, try:

Easy to Find

Easy to Navigate

Clean, simple graphics

It’s Your Turn!

Step 1: Go to www.appbaker.com.
Step 2: Login:
Team 1: username: 7degrees_3
Team 2: username: 7degrees_4
Team 3: username: 7degrees_5 Password:
AppBakerEventApps

Team 4: username: 7degrees_6

Team 5: username: 7degrees_7
Team 6: username: 7degrees_8
Team 7: username: 7degrees_9
Team 8: username: 7degrees_10

Optional Step

•  Download the Mobile App on your phone
from your app store.

AppBaker Player

Next Steps

•  Click on “My Apps”
•  Click on “Manage App” (next to new
events app)
•  Click on “Edit this App”

Tasks

1.  Create a new title for the app
2.  Add a new speaker to the database and
add to app.
3.  Add a new content screen and use a
URL for the content.
4.  Move Twitter Live to top spot.

App Baker Discount

www.Appbaker.com/events

Discount code: 7DEGREES10%OFF

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Mobile Apps for Events - PCMA Heartland

1. Event Technology Bootcamp Mobile Event Apps

2. Mobile Apps for Events

3. Benefits •  Paper-‐light •  Quick Access to Info •  Sponsorship Opportuni9es •  Social Interac9on •  Q&A •  Customer Service •  Concierge

4. Return •  Be?er A?endee Experience •  Be?er Sponsorship Opportuni9es •  Cost Savings Remember: ROI is a mathematical formula. Determine what you are measuring when setting goals.

5. Adoption •  Promo9on •  Training •  Connec9vity •  Lather. Rinse. Repeat

7. Native App v. Mobile Site

10. “Mobile Web” “Native App” •  Custom mobile website •  Made for that device/”OS” •  Similar features •  Higher “Usability” •  Universal •  Exposure: App Store •  Requires Web Access •  Requires Manual Upda9ng: •  Instant Updates User and Organizers •  Accessibility •  Inconsistencies •  Speed OS = Operating System RIM – Blackberry iOS – Apple Droid - Google

11. The Must-Haves •  Schedule/Agenda •  Sponsorship •  Maps •  Exhibitor Informa9on •  Messaging to A?endees •  Messaging between A?endees (opt-‐in) •  Repor9ng capabili9es •  Ask permission before upda9ng!!!

12. The Should-Haves •  Social Networks: Facebook, Private Community, Twi?er •  Customized Agendas •  What’s on Now •  Speaker Proﬁles •  A?endee Proﬁles

13. The Would-Love-to-Haves •  Full Social Media integra9on •  Mul9media accessibility and sharing •  Social Gaming elements •  Audience Response Systems •  Instant Surveys •  Match Making

14. Factors for Selection •  Size, Frequency, Consistency of Mee9ng •  Year Round v. Event/Mee9ng Dura9on •  Cost – Cost per a?endee? •  A la mode features?

15. What goes into great design? •  Color? •  Texture? •  Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics

16. It’s Your Turn! Step 1: Go to www.appbaker.com. Step 2: Login: Team 1: username: 7degrees_3 Team 2: username: 7degrees_4 Team 3: username: 7degrees_5 Password: AppBakerEventApps Team 4: username: 7degrees_6 Team 5: username: 7degrees_7 Team 6: username: 7degrees_8 Team 7: username: 7degrees_9 Team 8: username: 7degrees_10

17. Optional Step •  Download the Mobile App on your phone from your app store. AppBaker Player

18. Next Steps •  Click on “My Apps” •  Click on “Manage App” (next to new events app) •  Click on “Edit this App”

19. Tasks 1.  Create a new title for the app 2.  Add a new speaker to the database and add to app. 3.  Add a new content screen and use a URL for the content. 4.  Move Twitter Live to top spot.

20. And the winner is….

21. App Baker Discount www.Appbaker.com/events Discount code: 7DEGREES10%OFF