1. Social Media
Morris County SHRM
June 13, 2012

2. About My
About Me
Company
@Jessicalevin

3. What Do You Want to
Discuss Today?

4. Social Networking
• According to Wikipedia, A social network
service focuses on building
online communities of people who share
interests and activities, or who are interested
in exploring the interests and activities of
others. Most social network services are
web based and provide a variety of ways for
users to interact, such as e-mail and
instant messaging services.

5. Who Uses Social Media?
• Social media has overtaken porn as the
#1 activity on the Web
• 58 million users check social media
several times a day. 56% have social
media profiles.
• Fast growing demographic is 45-55 year
olds.
• 80% of companies use social media to
recruit.

6. Comparing Total Time
Spent Online
15%
12%
23%
percent
of
all
Internet
percent
of
all
Internet
percent
of
all
Internet
5me
is
5me
is
spent
on
5me
is
spent
on
spent
on
SOCIAL MEDIA

7. Reasons to Use Social Media
1. Listen
2. Serve
3. Engage

8. Social Media is NOT a replacement for
face-to-face contact!

9. Overwhelmed?

10. Evolution
• Years to Reach 50 millions Users:
Ø Radio (38 Years)
Ø TV (13 Years)
Ø Internet (4 Years)
Ø iPod (3 Years)
Ø Facebook added 100 million users in less
than 9 months
Ø iPhone applications hit 1 billion in 9 months.
1

11. Uses of Social Media
• Marketing/Branding (personal and corporate)
• Recruiting
• Customer Service
People
find
jobs
– Monitor, Listen, Respond online
through
• Community Building who
they
know
and
who
knows
– Learning, Listening, Sharing
them!
• Relationship Building
• Entertainment

12. A Social Leader.
Go to the people. Learn from them. Live with
them. Start with what they know. Build with
what they have. When the best leader’s job
is done, when the task is accomplished, the
people will say we have done it ourselves.
-Lao Tzu

13. Tools of the Trade
– Listserves – Wikipedia
– Blogs – Video
– Instant Message – Social Networks
– E-mail – Micro Blogs
– News Aggregators
– Private Communities
– Social bookmarking
– Social Location
– Online gaming
– Buying Reviews – Social Travel
– Social Buying
1

14. • A professional
networking site
• More than 160 million
registered users
spanning 200
countries (3/2012)
• Uses a “gated
approach” to build
trust

15. LinkedIn Network Updates
Maximize your exposure on the
starting point for LinkedIn users
Status
update
appears
across
your
network
Adver5sing
opportuni5es
create
further
exposure
LinkedIn
job
pos5ngs
appear
on
user
home
page

17. How Are You Using
LinkedIn?

18. A:ributes
Facebook
Twi:er
YouTube
LinkedIn
Google+
Blog
Professional
x
Only
People
you
x
x
x
know
New
x
x
x
connec5ons
Event-­‐centric
x
x
x
Time
x
consuming
Formal
x
x
x
x
x
Informal
x
x
Marke5ng
x
x
x
x
Educa5on
x
x
x
x
x
x
High
x
x
x
Engagement
Listening
x
x
x
x
x

19. Human Behavior

20. Three Ways to Connect
Feature
Personal
Profile
Business
Page
Group
Timeline
Yes
Yes
No
Connec5on
Friend
Like
Invite
Closed)
(Open)
(Open
or
Closed)
Events
Yes
Yes
Yes
Updates
Owner
Admin
Member
Write
on
Wall
Full
control
Full
Control
Full
Control
Apps
Games,
ac5vity
Drive
custom
No
tabs
Docs
No
No
Yes
Photos
Tagging
Yes
Yes
Yes
Chat
Yes
No
Yes

21. Times Change.
What the Heck is
Timeline?

22. Visit the history of your
organization or event.
When were you founded?
Celebrating an anniversary?
Timeline makes the past
accessible!
Display custom tabs for better
engagement!
Pin a post to the top of the page
for better visibility.
Like pages of interest to your
audience.

23. YOUR Story: Cover Picture
• 851 × 315 pixels
• Different for Profile Picture
• Change/Rotate (Before, During and After)
• No Promotion/Contact Info

24. Customization
• Wildfireapp.com
• Shortstack.com
• Pagemodo.com
• Involver.com
Example of Visit Salt Lake City using ShortStack to
create a customized contest.

25. Targeted Messaging

26. Facebook Ads
Promote Your Page With Facebook Ads

27. Scheduled Posts

28. Promoted Posts

29. EdgeRank and Engagement
“How does News Feed determine which
content is most interesting?
The News Feed algorithm uses several factors, including:
how many friends are commenting on a certain piece of
content, who posted the content, and what type of
content it is (e.g. photo, video, or status update).
If you feel you are missing stories you'd like to see or
seeing stories in your News Feed that you don't want to
see, use the different News Feed controls to adjust your
settings and give us feedback about your preferences.”

30. How Do You Use Facebook?
• Personally?
• Professionally?

31. Google+
• 100 million users - ish
• Search heavy
• Personal and Business Pages - CIRCLES
• News and content – SEO
• NEW
You
can
have
mul5ple
admins
for
a
company
page!

32. Google +

33. Google+ Page: Volkswagen

36. Google+: Salesforce

37. Explore Google+
Suggested
Content
What’s
Hot
Trending
Topics

38. Google Hangouts On Air

39. Google+ Hangouts

40. Live Stream
Even Facebook
uses Livestream
to bring their
event to remote
attendees!

41. What is Twitter?
• 140-character micro-blog
• Free service/Tool
• 200 million + users
• Follow people or groups
What
we
have
to
do
is
deliver
to
people
the
best
and
freshest
most
relevant
informa5on
possible.
We
think
of
Twi[er
as
it's
not
a
social
network,
but
it's
an
informa5on
network.
It
tells
people
what
they
care
about
as
it
is
happening
in
the
world.
—Evan
Williams

42. Hashtags
• Reference tag
• Depicted by #
• Tie conversations together.
ONGOING CONVERSATION
ABOUT SHRM
.

43. Blogs

44. Blogs
• Wordpress
• Blogger
• Tumblr

45. Pinterest
• Photo boards that express personal
interests.
• Can be used by people or brands.
• Great for visual products.
• Huge trend in graphical social networks.

46. Customized Pinterest Boards

47. Brands on Pinterest

48. Brands on Pinterest

49. • What
do
you
want
to
accomplish?
Goals
and
Strategy
Objec5ves?
Strategy
• Based
on
your
goals
and
resources
which
channel(s)
Evalua5on
are
best
for
your
organiza5on?
Planning
• How
are
you
going
to
accomplish
your
goals?
Planning
Scheduling,
etc.
Access
Implementa5on
• Just
Do
it!
Measure
• What’s
working?
What’s
not?

50. Management Tools
• Hootsuite
• Wildfire App
• Roost
• Buffer

51. Content Sources
• Twitter, Facebook, LinkedIn, Google+
• Magazines
• Newspapers
• Blogs
• Suggestion Tools (Zite, Feedly,
Stumbleupon)
• Conversations
• TV/Radio

52. Social Media Checklist
• Are you following clients/prospects/
Influencers/employees?
• Are you starting conversations?
• Are you finding out their interests?
• Do they feel welcome connecting with
you?
• Are you sharing VALUABLE content?
• Are you human?

53. Get the Slides

54. “The Speaker Who Won’t Leave”
Jessica
L.
Levin,
MBA,
CMP
President
and
Chief
Connector
Seven
Degrees
Communica5ons
@jessicalevin
www.linkedin.com/in/jessicalevin
www.facebook.com/SevenDegreesCommunica5ons
Gplus.to/7Degrees
jlevin@sevendegreescommunica5ons.com
908-­‐912-­‐4418