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#AIIM

The Global Community of Information Professionals

The Workplace in 2020
Information Management in the Age of
Social, Mobile, and Cloud
Jesse Wilkins, CIP, CRM
AIIM International
26 November , 2013
 “[It] destroys memory [and] weakens the
mind, relieving it of…work that makes it
strong. [It] is an inhuman thing.”
 Socrates, as recorded by Plato
 [It] = writing and the written word.
The Workplace in 2020
1. The Consumerization Challenge.
“On Sunday evening,
we open up our dazzling
personal computing devices
and enter … an online world
that is virtual yet rich and
understanding, global yet
intimate and, while running on
silicon and fiber, refreshingly
human.”

Malcolm Frank, Executive Vice President of Strategy and
Marketing, Cognizant Technology Solutions Corporation
A typical Sunday…
“Monday morning arrives…
the standard issue computer
provides access to
standardized systems of
record yet offers precious little
human engagement …

Work technology has become
a limiter in our professional
lives. ”
Malcolm Frank, Executive Vice President of Strategy and
Marketing, Cognizant Technology Solutions Corporation
A typical Monday…
Demographics is Destiny
You are losing control of your brand, workers, and IT.

These are the new
customers and
workers

These people are retiring
These are making the
purchasing decisions

Email
Generation

Facebook
Generation

Source: John Newton, Alfresco
Photo source = http://www.flickr.com/photos/notionscapital/5225049493/
2. The Mobile – and BYOD – Challenge(s).

http://www.flickr.com/photos/scottvanderchijs/4912947547
4.2bn people with a toothbrush
5.1bn people with a cell phone
#AIIM13

Image source: http://www.flickr.com/photos/zug55/1896827244/
Mobile drivers
How important are mobile technologies to your organization as you think
about improving your business processes?
0%

10%

20%

30%

40%

50%

60%

67% important or
extremely
important

Extremely important

Important

Not so important

Not important at all

We have overriding security issues for mobile
technologies

N=388
Mobile workplace
In 5 years time, 33% of orgs
expect to see “half or more”
of their employees using
iPads, tablets or digital
clipboards for filling in forms
(compared to 2% of orgs now)
BYOD is not a fad – it’s becoming a
habit
“70% of organizations have
adopted some form of BYOD
program, and 62% of people
who use a smartphone for
work and 56% of those who
use a tablet for work
purchased those devices
themselves.”
--Forrester Forrsights
Workforce Employee Survey
3. Challenging Where Work Gets Done
“Working where you want, when you want,
and being able to conduct real business.”
blognation Canada
Improve Remote Access to
Information
How much would it
improve (or have you
improved) the
efficiency of your
office staff by giving
them sufficient
remote or mobile
access to company
information that they
are able to efficiently
work from home or
on-the-road?

25.1% more efficient (average)
Photo source: http://www.flickr.com/photos/globalx/4864001692/
4. The Social Challenge.
 Whether the account is monitored for
actionable content (screenshot)
Social Media Stock Picking
The Bottom Line
“…fully networked
enterprises are not only
more likely to be market
leaders or to be gaining
market share but also use
management practices that
lead to margins higher than
those of companies using
the Web in more limited
ways…”
Gover-what?
By the end of 2013, half of all companies
will have been asked to produce material
from social media websites for ediscovery.
Source: “Social Media Governance: An Ounce of
Prevention”, Gartner
5. The Cloud Challenge.
The Future is Cloudy
6. The Hoarding Challenge (aka Big Data).
Obesity: a medical condition in which excess
body fat has accumulated to the extent that it
may have an adverse effect on health, leading
to reduced life expectancy and/or increased
health problems
Content Obesity: An organizational
condition in which excess redundant
information has accumulated to the
extent that it may have an adverse
effect on business efficiency, leading to
depleted budgets, reduced business
agility and/or increased legal and
compliance risks.
George Parapadakis, IBM
About 5 percent of
information is subject to
regulatory
obligations, about 25
percent of corporate
data is of business
value, and only about 2
percent is subject to
legal hold (CGOC)…
Or in other words…

68%

of corporate
information is junk
The Chessboard Fable
Strategies for Dealing with Extreme
Information.
You better start
swimming or you'll
sink like a stone, for
the times they are achangin’.
The old world of centrally-controlled, one size
fits all, organizational control is dead.
IM needs to understand that they are now in a
different business. In the past, IM was in the…
1 -- Compliance business
2 -- Security business
3 -- Privacy business
4 -- Legal business
These roles don’t go away, but in the new
world IM’s core focus must be to…
Create a decision framework that analyzes the
risks and rewards of new technologies and
drives decisions based on organizational
needs, not the technologies themselves.
Understand the compliance issues privacy, legal, etc. – and their impact on
information management processes and
technologies.

Advise the organization on how to be effective
and use the right tools the right way.
Connect the dots. In today’s social world, one

of IM’s greatest callings is to help make sure
nformation is managed according to its
alue, regardless of its format or location.

Think information logistics
and information curation.
Drive business value. Good information
management practices directly benefit the
bottom line of the organization.

The reverse is also true.
Digitize everything that moves.

Aviation Charts - Before

Aviation Charts - Now
Think patterns of work rather than focusing on
files or formats.
Streamline and automate.
Build bridges, not silos
 The vast majority of organizations see the need to manage
information as an enterprise resource rather than in separate
"silos," departments, or systems, but they don't know how to
begin to address the challenge, as it is so large...
 Professional roles focused on information management will
be different to that of established IT [and RIM] roles.
 An "information professional" will not be one type of role or
skill set, but will in fact have a number of specializations.
Deb Logan and Regina Casonata, Gartner
Conclusion
 Information management principles remain
sound
 Many practices don’t apply in the
social, mobile, and cloud era






Extrapolate, extrapolate, extrapolate
Streamline and automate
Perfection is the enemy of progress
You can, and must, lead your organizations on
how to do this!
For more information
Jesse Wilkins, CIP, CRM, IGP
Director, Research and Development
AIIM International
+1 (720) 232-9638 direct
jwilkins@aiim.org
http://www.twitter.com/jessewilkins
http://www.linkedin.com/in/jessewilkins
http://www.facebook.com/jessewilkins
http://www.slideshare.net/jessewilkins

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Government of Alberta Information Management Conference 2013 Keynote

  • 1. #AIIM The Global Community of Information Professionals The Workplace in 2020 Information Management in the Age of Social, Mobile, and Cloud Jesse Wilkins, CIP, CRM AIIM International 26 November , 2013
  • 2.  “[It] destroys memory [and] weakens the mind, relieving it of…work that makes it strong. [It] is an inhuman thing.”  Socrates, as recorded by Plato  [It] = writing and the written word.
  • 5. “On Sunday evening, we open up our dazzling personal computing devices and enter … an online world that is virtual yet rich and understanding, global yet intimate and, while running on silicon and fiber, refreshingly human.” Malcolm Frank, Executive Vice President of Strategy and Marketing, Cognizant Technology Solutions Corporation
  • 7. “Monday morning arrives… the standard issue computer provides access to standardized systems of record yet offers precious little human engagement … Work technology has become a limiter in our professional lives. ” Malcolm Frank, Executive Vice President of Strategy and Marketing, Cognizant Technology Solutions Corporation
  • 9. Demographics is Destiny You are losing control of your brand, workers, and IT. These are the new customers and workers These people are retiring These are making the purchasing decisions Email Generation Facebook Generation Source: John Newton, Alfresco
  • 10. Photo source = http://www.flickr.com/photos/notionscapital/5225049493/
  • 11. 2. The Mobile – and BYOD – Challenge(s). http://www.flickr.com/photos/scottvanderchijs/4912947547
  • 12. 4.2bn people with a toothbrush 5.1bn people with a cell phone #AIIM13 Image source: http://www.flickr.com/photos/zug55/1896827244/
  • 13. Mobile drivers How important are mobile technologies to your organization as you think about improving your business processes? 0% 10% 20% 30% 40% 50% 60% 67% important or extremely important Extremely important Important Not so important Not important at all We have overriding security issues for mobile technologies N=388
  • 14. Mobile workplace In 5 years time, 33% of orgs expect to see “half or more” of their employees using iPads, tablets or digital clipboards for filling in forms (compared to 2% of orgs now)
  • 15. BYOD is not a fad – it’s becoming a habit “70% of organizations have adopted some form of BYOD program, and 62% of people who use a smartphone for work and 56% of those who use a tablet for work purchased those devices themselves.” --Forrester Forrsights Workforce Employee Survey
  • 16. 3. Challenging Where Work Gets Done
  • 17. “Working where you want, when you want, and being able to conduct real business.” blognation Canada
  • 18. Improve Remote Access to Information How much would it improve (or have you improved) the efficiency of your office staff by giving them sufficient remote or mobile access to company information that they are able to efficiently work from home or on-the-road? 25.1% more efficient (average) Photo source: http://www.flickr.com/photos/globalx/4864001692/
  • 19. 4. The Social Challenge.
  • 20.  Whether the account is monitored for actionable content (screenshot)
  • 22. The Bottom Line “…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways…”
  • 23. Gover-what? By the end of 2013, half of all companies will have been asked to produce material from social media websites for ediscovery. Source: “Social Media Governance: An Ounce of Prevention”, Gartner
  • 24. 5. The Cloud Challenge.
  • 25. The Future is Cloudy
  • 26. 6. The Hoarding Challenge (aka Big Data).
  • 27. Obesity: a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health, leading to reduced life expectancy and/or increased health problems Content Obesity: An organizational condition in which excess redundant information has accumulated to the extent that it may have an adverse effect on business efficiency, leading to depleted budgets, reduced business agility and/or increased legal and compliance risks. George Parapadakis, IBM
  • 28. About 5 percent of information is subject to regulatory obligations, about 25 percent of corporate data is of business value, and only about 2 percent is subject to legal hold (CGOC)…
  • 29. Or in other words… 68% of corporate information is junk
  • 31. Strategies for Dealing with Extreme Information.
  • 32. You better start swimming or you'll sink like a stone, for the times they are achangin’.
  • 33. The old world of centrally-controlled, one size fits all, organizational control is dead.
  • 34. IM needs to understand that they are now in a different business. In the past, IM was in the… 1 -- Compliance business 2 -- Security business 3 -- Privacy business 4 -- Legal business
  • 35. These roles don’t go away, but in the new world IM’s core focus must be to…
  • 36. Create a decision framework that analyzes the risks and rewards of new technologies and drives decisions based on organizational needs, not the technologies themselves.
  • 37. Understand the compliance issues privacy, legal, etc. – and their impact on information management processes and technologies. Advise the organization on how to be effective and use the right tools the right way.
  • 38. Connect the dots. In today’s social world, one of IM’s greatest callings is to help make sure nformation is managed according to its alue, regardless of its format or location. Think information logistics and information curation.
  • 39. Drive business value. Good information management practices directly benefit the bottom line of the organization. The reverse is also true.
  • 40. Digitize everything that moves. Aviation Charts - Before Aviation Charts - Now
  • 41. Think patterns of work rather than focusing on files or formats.
  • 43. Build bridges, not silos  The vast majority of organizations see the need to manage information as an enterprise resource rather than in separate "silos," departments, or systems, but they don't know how to begin to address the challenge, as it is so large...  Professional roles focused on information management will be different to that of established IT [and RIM] roles.  An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations. Deb Logan and Regina Casonata, Gartner
  • 44. Conclusion  Information management principles remain sound  Many practices don’t apply in the social, mobile, and cloud era     Extrapolate, extrapolate, extrapolate Streamline and automate Perfection is the enemy of progress You can, and must, lead your organizations on how to do this!
  • 45. For more information Jesse Wilkins, CIP, CRM, IGP Director, Research and Development AIIM International +1 (720) 232-9638 direct jwilkins@aiim.org http://www.twitter.com/jessewilkins http://www.linkedin.com/in/jessewilkins http://www.facebook.com/jessewilkins http://www.slideshare.net/jessewilkins

Hinweis der Redaktion

  1. A TYPICAL SUNDAYNeed to do something? There is an app for that….Xfinity as a TV remote to find the best morning newsZombie Run app for exerciseStarebucks app for coffeeOpenTable app to sort place for dinnerMotionX app for driving directionsParkMobile app for paying parkingShark Tracker app for entertaining my daughter during dinnerHuman to Cat app for entertaining our cats after dinner….
  2. A TYPICAL MONDAYWhy does it feel like stepping back in time?
  3. And as social usage continues to grow personally – the more professional it becomes.Organizations are also conversations, not just markets.Or as Tony Zingale put it;“Why is it that I know more about what my High School girlfriend had for dinner than what is going on in my organization?”When we ask our members: “I expect to use the same type of networking tools with my business colleagues as I do with my friends and family.”Network building with known and unknown business colleagues.Finding expertise, people and networksResearch / feedback from wider stakeholder groupsWe are now trying to use social technologies responsibly to better collaborate and to drive employee, customer and partner engagementAnd if this is not enough… New generations of workers have different expectationsThe graph shows: Number of people born in the US on the X-axis, Over years on the Y-axisThese new workers will expect the same type of social networking tools within their organization as they have with friends and family
  4. 350,000 apps in the iStoreOver 10 billion downloads
  5. 4.2bn people with toothbrushes, 5.1bn people with cell phonesAnd cell phones are everywhere…Just outside the Aburi Botanical Garden in Ghana, the road is lined with stalls where carvers sell their masks, sculptures, and textiles. Dorie shopping, George bored, checking his cell phone.Smart phones taking over for cell phonesAn iPhone is more powerful than all IT devices in Apollo 13….
  6. So, if you need a reason to buy shares in Apple, maybe this is it… best application I’ve heard of so far? Karen Millen dress shops. “Does my bum look big in this?” Assistant takes a photo, shows them on the screen, then checks stock of that size, and can reserve or order it.
  7. Remote Access - Now here’s a very broad spread of results. [Read] The line there is drawn between 15 and 20%. It’s about 50:50 between those who have achieved this and those who haven’t, and I personally expect there’s quite a difference between the “on-the-road” benefit, which is very real and the “work-from-home” benefit that I’m a bit more cynical about! Having said that, there have been some pretty severe weather events right around the world of late, what with ash clouds and tsunamis and snow dumps, so being able to keep working and retaining access to information resources while you do so can be dramatically useful. IBM used to stand for I’ve Been Moved. It now stands for I’m By Myself since 40% of the workforce does not have an office.Even higher for AIIM – most of our staff are only in the office 1 day every week – the rest they work from home, starbucks, or similarThink about: Many office workers commute 2 hours every day to an office to sit in front a computer or on the phone – why?So let me give you a couple of data points about how young professionals in the workplace view mobility and flexibility and social technologies from a Cisco report.45% of young professionals would accept a lower paying job with more flexibility rather than a higher-paying job with less.30% of young professionals feel that the ability to work remotely with a flexible schedule is a "right.”
  8. Here’s an example of this from the Seattle Fire Dept – it clearly says “This site is not monitored. Call 911 for emergencies.” It also notes the applicability of public records laws and has a link to the main website.
  9. Moving into mainstream
  10. The amount of information will grow by 44X by 2020 and the # of containers by 67X. [IDC]The # of IT staff will grow by 1.4X. [IDC]Two-thirds of organizations have an Information Management strategyOnly 22% use it. [AIIM] 79% of organizations have an Information Retention policyOnly 32% enforce it. [AIIM]
  11. Harvey Spencer – How Mobile Capture Can Transform Your Business Process -- Despite continual moves towards electronic documents, paper still affects all business – checks, receipts, and business cards and are just some examples. These documents are being scanned today using cell phone cameras to transform business processes. More specialized documents are being captured by mobile workers, such as truck drivers who have to capture and process transportation documents.There are approximately 18 million mobile workers in the US today; forecast to rise by 11% to over 20 million by 2018. These workers cover a range of industries and occupations from auditors to salesmen to tax examiners; from claims adjusters to medical workers to meter readers. All of them need to be integrated into today’s real-time business environments using mobile wireless broadband communications. At the same time they need to capture and process physical documents. The capabilities and power of smart mobile devices, cameras, and bandwidth continue to improve; expanding the range of capability and potential applications. We estimate that around $500m a year can be spent on technologies by 2015 to capture business-critical information using mobile devices.