#SMWContentMarketing was hosted by Autosparkle Mobile Waterless Car detailers (http://www.myautosparkle.com) at Social Media Week Lagos in partnership with www.sociallynaija.com. Panelists were Jesse Onomiwo, Ayodeji Rotinwa and Genesis Onomiwo. All kinds of businesses in any industry has a particular kind of content it can be king in. For instance, photo posts on Facebook and Instagram are indispensable for a photographer, YouTube videos are a must-use for a make-up artist or a fitness trainer. For some, the best media could be Pinterest. It is also imperative to put in perspective the fact that mobile is more prevalent, and as such created content should be optimized for such. Businesses small and big are using content marketing to drive traffic to their websites, where they can easily convert to buyers. Wouldn't you rather explore this strategy? This is the presentation used to guide participants on: Content curation Content sourcing Content creation

1. Acing the Competition with
Branded Content Marketing
#SMWContentMarketing

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NIGERIA’S NO.1 MOBILE WATERLESS CAR DETAILERS

3. www.MyAutosparkle.com
Nigeria’s No.1 Mobile Waterless Car Detailers
MEET THE PANELISTS!
Jesse ONOMIWO
Okechukwu OFILI
Genesis ONOMIWO
Social Media Manager
Certified E-business Professional
SOCIALLYNAIJA
@jesse_onomiwo
Design Engineer
Pro Author, Blogger
OFILISPEAKS.COM
OKADABOOKS
@ofilispeaks
Architect, Entrepreneur
Ad and Copy Creative
Content developer
THEREALGEN
MYAUTOSPARKLE
@therealgen1
Ayodeji ROTINWA
Brand / Communications
executive
Writer, THIS DAY STYLE, FORBES
AFRICA
RELE GALLERY
@ayodejirotinwa

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5. www.MyAutosparkle.com
Nigeria’s No.1 Mobile Waterless Car Detailers
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Text-based
Blog posts
Ebooks
Status updates/tweets
Social media post embeds
Image-based Video-based Audio-based
CONTENT FORMATSWhat should you feed your audience?
Memes
Infographics
Photos
Screenshots
Slides
Video clips
Live streams
Webinars
Animated GIFs
360 videos
Interviews
Podcasts
Audio clips
Interviews

6. www.MyAutosparkle.com
Nigeria’s No.1 Mobile Waterless Car Detailers
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Top Lists Curated content FAQs DataHow-Tos
CONTENT CREATION10 Types of Content You Can Create.
Industry trends Special offers RepurposedProduct reviews
Company Info
Events picture stories
Updates

7. www.MyAutosparkle.com
Nigeria’s No.1 Mobile Waterless Car Detailers
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TOOLS CHECKLISTHacking the Content Curation and Design process
Wiki answers

8. www.MyAutosparkle.com
Nigeria’s No.1 Mobile Waterless Car Detailers
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HTML 5
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9. www.MyAutosparkle.com
Nigeria’s No.1 Mobile Waterless Car Detailers
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Media Marketing SEOOnline ContentSocial Media
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12. www.companyname.com
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