58. “Long experience has taught me that the crux of my fortunes is whether I can radiate good will toward my audience. There is only one way to do it and that is to feel it. You can fool the eyes and minds of the audience, but you cannot fool their hearts.”- Howard Thurston
61. Strong Transmedia Worlds… Exist apart Have many gateways Are powerful Have long lives Evolve over time Tend to be rooted in a single medium and a single creator Are intuitive Facilitate the telling of many stories Make sense through all their gateways Fulfill wishes Mean something Fit the hopes, dreams, and lives of their audience