1. Best: Health Activities Advisor
 For people of all ages who need to do health
activities and exercises, but lack the will and
time to start it. The health activities advisor is a
service that will allow people to start doing
today health activities, meet people with same
interests and stay health. It also will search
and indicate clubs, gyms and specific places
that offer the types of activities advised.

2.  Unlike market competitors, our service enable
the customers find specific activities that are
aligned with their tastes and suited to their
health condition, based on a questionnaire in
which the customers inform their physical
condition (including restrictions they might
have) and the types of activities and exercises
that they would like to practice.

3. Customer segment
 The customers will be people who want to
start to do exercises but lack the will to do so,
or people who would like to consult a personal
trainer before start to practice any activity or
exercise, but don’t have time to do so.

4. Value Proposition
 Our service enables people to inform their
physical condition and the activities/exercises
they would like to do, and a personal trainer
professional who will provide a report with
indications of activities/exercises that are
suited to customers’ needs. All the service is
online (specific cases are advised to seek
medical opinions).

5. Key Partners
 Our key partners would be the web developer,
for the website development, and one
personal trainer (in the early stage).

6. Key Activities
 Website development and the process of
interviewing and hiring the personal trainer.

7. Key Resources
 The key resources that we need are the initial
funding for the web site development and to
hire one personal trainer.

8. Customer Relationships and
Marketing
 We’ll reach our customers via internet
advertisements and TV announcements.

9. Channels
 Via web.

10. Revenue streams
 The customers will be charged 100 U$ for
single sessions.

11. Cost structure
 The costs are:
 Hire one web developer to develop the website
(150U$);
 Pay the personal trainers for single sessions of
advices (50 U$)
 Website hosting: 60 U$ / month