SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Downloaden Sie, um offline zu lesen
Spiral Into Control
      AdWords



     Derek Wilson
      Jesse Whale
     Kurtis Cowan
Client Overview: Client Profile
● Professional organization services for:
  ○ Home
  ○ Office
  ○ Life

● Created and run by Karyn Beacock

● Kingston & Eastern Ontario Region

● Member of the Certified Professional
  Organizers in Canada (POC)
Client Overview: Marketing Analysis
● Target Market: Medium-high income ($60-$100,000)
  ○ The busy family
  ○ The single parent
  ○ A single income, no kids
  ○ A busy office

● Current or potential competitors

● Overview of industry
Client Overview: Marketing Analysis
● Market Position/Specialties
  ○ Chemical Engineering Technology

● Unique selling point
  ○ Trained Professional Organizer
  ○ Serves on the Executive Board of the Professional
     Organizers of Canada

● Seasonality has no effect on the business
Client Overview: Current Marketing
● Social
  ○ Website
  ○ Facebook & Twitter
  ○ Blogging
  ○ Guest Blogs: Million Dollar Skates, KEDCO, Style Guru

● Product Line
  ○ "Get Organized" Handbag
  ○ Gift Cards

● Affiliate Marketing
  ○ See Jane Work
  ○ Franklin Covey
  ○ Office Candy
Client Overview: Current Marketing
● Information Booths
   ○ Tradeshows
   ○ Fashion Shows
   ○ Dress for Success
   ○ Hockey Tournaments

● Guest Speaking
  ○ KEDCO Workshops
  ○ Kingston Connections
  ○ St.Lawrence College

● Business Cards, Pamphlets, Tip Bookmarks

● Staples Partnership: Organize Your Desk Day
Proposed Strategy
● 3 Ad Groups
  ○ Home Organizing
  ○ Office Organizing
  ○ Life Organizing

● Budget
  ○ $250 @ $10/Day for 3 weeks

● Target Audience remains the same

● Standard Ad delivery

● Geotargeting: Kingston
Post Campaign
● What worked

● What didn't

● Client's benefits

● Major changes

● The outcome
Conclusion
● What we would change

● Future aspirations




                         Thank You!

Weitere ähnliche Inhalte

Ähnlich wie Spiral into control ad words

Royal Bank of Canada Presentation
Royal Bank of Canada PresentationRoyal Bank of Canada Presentation
Royal Bank of Canada PresentationDoga Ozden
 
Angel investing as economic development
Angel investing as economic developmentAngel investing as economic development
Angel investing as economic developmentJohn Sechrest
 
Nordstrom company presentation
Nordstrom company presentation Nordstrom company presentation
Nordstrom company presentation mm07808
 
How to make your ecommerce business sellable and valuable | #AmafestUK March,...
How to make your ecommerce business sellable and valuable | #AmafestUK March,...How to make your ecommerce business sellable and valuable | #AmafestUK March,...
How to make your ecommerce business sellable and valuable | #AmafestUK March,...#AmafestUK - Amazon Sellers Conference
 
SPQA Powerpoint
SPQA PowerpointSPQA Powerpoint
SPQA PowerpointNolan Gray
 
Marketing plan for leonardo's pizza
Marketing plan for leonardo's pizzaMarketing plan for leonardo's pizza
Marketing plan for leonardo's pizzaWill White
 
Fastenal Final ad plan
Fastenal Final ad planFastenal Final ad plan
Fastenal Final ad planHanna Sise
 
PBB_Presentation
PBB_PresentationPBB_Presentation
PBB_PresentationSummer Fan
 
Chipotle presentation group 3
Chipotle presentation group 3Chipotle presentation group 3
Chipotle presentation group 3Richard Guido
 
Build a $10 Million Pipeline | NAR 2019 Sherri Johnson
Build a $10 Million Pipeline | NAR 2019 Sherri JohnsonBuild a $10 Million Pipeline | NAR 2019 Sherri Johnson
Build a $10 Million Pipeline | NAR 2019 Sherri JohnsonHomesPro from Homes.com
 
What Are New Product Innovations by Square Sr. Product Manager
What Are New Product Innovations by Square Sr. Product ManagerWhat Are New Product Innovations by Square Sr. Product Manager
What Are New Product Innovations by Square Sr. Product ManagerProduct School
 
Jansport Marketing Plan Final Presentation
Jansport Marketing Plan Final PresentationJansport Marketing Plan Final Presentation
Jansport Marketing Plan Final PresentationAlaric Bryant
 
Flat6 Labs Tunis Bootcamp Day 3 11/21/2020
Flat6 Labs Tunis Bootcamp Day 3 11/21/2020 Flat6 Labs Tunis Bootcamp Day 3 11/21/2020
Flat6 Labs Tunis Bootcamp Day 3 11/21/2020 Dave Parker
 

Ähnlich wie Spiral into control ad words (20)

Rogers chocolate
Rogers chocolateRogers chocolate
Rogers chocolate
 
Royal Bank of Canada Presentation
Royal Bank of Canada PresentationRoyal Bank of Canada Presentation
Royal Bank of Canada Presentation
 
Lunch and learn
Lunch and learnLunch and learn
Lunch and learn
 
Angel investing as economic development
Angel investing as economic developmentAngel investing as economic development
Angel investing as economic development
 
Samborski, Martin 020117
Samborski, Martin 020117Samborski, Martin 020117
Samborski, Martin 020117
 
Nordstrom company presentation
Nordstrom company presentation Nordstrom company presentation
Nordstrom company presentation
 
How to make your ecommerce business sellable and valuable | #AmafestUK March,...
How to make your ecommerce business sellable and valuable | #AmafestUK March,...How to make your ecommerce business sellable and valuable | #AmafestUK March,...
How to make your ecommerce business sellable and valuable | #AmafestUK March,...
 
SPQA Powerpoint
SPQA PowerpointSPQA Powerpoint
SPQA Powerpoint
 
Marketing plan for leonardo's pizza
Marketing plan for leonardo's pizzaMarketing plan for leonardo's pizza
Marketing plan for leonardo's pizza
 
Fastenal Final ad plan
Fastenal Final ad planFastenal Final ad plan
Fastenal Final ad plan
 
PBB_Presentation
PBB_PresentationPBB_Presentation
PBB_Presentation
 
Chipotle presentation (1)
Chipotle presentation  (1)Chipotle presentation  (1)
Chipotle presentation (1)
 
Chipotle presentation group 3
Chipotle presentation group 3Chipotle presentation group 3
Chipotle presentation group 3
 
Ikea
Ikea Ikea
Ikea
 
Stimulus
StimulusStimulus
Stimulus
 
Build a $10 Million Pipeline | NAR 2019 Sherri Johnson
Build a $10 Million Pipeline | NAR 2019 Sherri JohnsonBuild a $10 Million Pipeline | NAR 2019 Sherri Johnson
Build a $10 Million Pipeline | NAR 2019 Sherri Johnson
 
Dunk Squad
Dunk SquadDunk Squad
Dunk Squad
 
What Are New Product Innovations by Square Sr. Product Manager
What Are New Product Innovations by Square Sr. Product ManagerWhat Are New Product Innovations by Square Sr. Product Manager
What Are New Product Innovations by Square Sr. Product Manager
 
Jansport Marketing Plan Final Presentation
Jansport Marketing Plan Final PresentationJansport Marketing Plan Final Presentation
Jansport Marketing Plan Final Presentation
 
Flat6 Labs Tunis Bootcamp Day 3 11/21/2020
Flat6 Labs Tunis Bootcamp Day 3 11/21/2020 Flat6 Labs Tunis Bootcamp Day 3 11/21/2020
Flat6 Labs Tunis Bootcamp Day 3 11/21/2020
 

Spiral into control ad words

  • 1. Spiral Into Control AdWords Derek Wilson Jesse Whale Kurtis Cowan
  • 2. Client Overview: Client Profile ● Professional organization services for: ○ Home ○ Office ○ Life ● Created and run by Karyn Beacock ● Kingston & Eastern Ontario Region ● Member of the Certified Professional Organizers in Canada (POC)
  • 3. Client Overview: Marketing Analysis ● Target Market: Medium-high income ($60-$100,000) ○ The busy family ○ The single parent ○ A single income, no kids ○ A busy office ● Current or potential competitors ● Overview of industry
  • 4. Client Overview: Marketing Analysis ● Market Position/Specialties ○ Chemical Engineering Technology ● Unique selling point ○ Trained Professional Organizer ○ Serves on the Executive Board of the Professional Organizers of Canada ● Seasonality has no effect on the business
  • 5. Client Overview: Current Marketing ● Social ○ Website ○ Facebook & Twitter ○ Blogging ○ Guest Blogs: Million Dollar Skates, KEDCO, Style Guru ● Product Line ○ "Get Organized" Handbag ○ Gift Cards ● Affiliate Marketing ○ See Jane Work ○ Franklin Covey ○ Office Candy
  • 6. Client Overview: Current Marketing ● Information Booths ○ Tradeshows ○ Fashion Shows ○ Dress for Success ○ Hockey Tournaments ● Guest Speaking ○ KEDCO Workshops ○ Kingston Connections ○ St.Lawrence College ● Business Cards, Pamphlets, Tip Bookmarks ● Staples Partnership: Organize Your Desk Day
  • 7. Proposed Strategy ● 3 Ad Groups ○ Home Organizing ○ Office Organizing ○ Life Organizing ● Budget ○ $250 @ $10/Day for 3 weeks ● Target Audience remains the same ● Standard Ad delivery ● Geotargeting: Kingston
  • 8. Post Campaign ● What worked ● What didn't ● Client's benefits ● Major changes ● The outcome
  • 9. Conclusion ● What we would change ● Future aspirations Thank You!