Learn how you can partner with Demand Metric to reach our audience of 40,000+ senior marketing professionals, develop thought-leadership content, and work with the leading analyst firm for Marketers.

1. Overview
Demand Metric Research Corp.
Partnership Marketing Platforms for 2014
© 2013 Demand Metric Research Corporation. All Rights Reserved.

2. Demand Metric: Partnership Marketing Platforms
Why Demand Metric?
Focus on Senior Marketing Execs

3. Demand Metric: Partnership Marketing Platforms
WHY DEMAND METRIC
"We founded Demand Metric to give senior marketers the tools, information and
expertise they need to rapidly deliver and demonstrate value.
The marketing profession has been turned upside down in the past ten years, and now more
than ever leaders need to prove value, implement and manage complex technology, and adapt
to change in a world where buyers control more of the sales process than ever before.”
- Jesse Hopps, Founder & CEO

4. Demand Metric: Partnership Marketing Platforms
ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals,
CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies,
training, and a library of 500+ tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team
and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000.
Demand Metric members leverage the following resources:
§ Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics.
§ Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc.
§ Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment.
§ Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients.
§ Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners.
§ Executive Council – peer-to-peer executive roundtables and benchmarking programs.

5. MEMBER DEMOGRAPHICS
Job Functions
Seniority Level
85%
General Management
79%
Marketing
31%
Sales
8%
Finance
IT
Operations
HR
5%
2%
1%
37%
VP
30%
Director
20%
Manager
C-Suite
15%

6. MEMBER DEMOGRAPHICS
Employees
Annual Revenues
19%
21%
22%
19%
26%
19%
16%
Under 25
25-100
100-500
500-5,000
5,000+
Under 1M
18%
1M-10M
23%
16%
10M-100M
100M-1B
1B+

7. Our Clients – Partial List of our 1,000+ Corporate Clients

8. Our Vendor Partners – Developing Thought-Leadership Content

9. Demand Metric: Partnership Marketing Platforms
How We Can Partner
Thought-Leadership & Lead Generation

10. Demand Metric: Partnership Marketing Platforms
VIRTUAL SUMMIT SPONSORSHIPS
Participate in Our Series of Virtual Summits
§
§
Speaking Slots – share a solution that you helped to
create on a panel with an analyst and a customer.
§
Content Production – we work with sponsors to develop
Vendor Profiles and Customer Success Case Studies.
§
© 2013 Demand Metric Research Corporation. All Rights Reserved.
Keynotes – sponsor our keynote sessions to get
maximum visibility and premium marketing opportunities.
Lead Generation – generate 300-2,000 leads by
sponsoring our virtual summits.

11. Demand Metric: Partnership Marketing Platforms
SPONSORED RESEARCH & BENCHMARKING STUDIES
Benchmark Study Reports – Great for Press Pick-Up
§
Primary Research – 300-700 study participants (leads)
§
Benchmarking – compare your company with your peers
§
In-Depth Analysis – 20+ page reports to share findings
§
Best Practices – insights from ‘world-class organizations”
§
Charts & Graphs – 10-20 charts to visualize study results.

12. Demand Metric: Partnership Marketing Platforms
SPONSORED WEBINARS – JOINT OR ANALYST ONLY
Analyst Webinars – Thought Leadership Content
§
Participate – speak, host or invite a customer to a panel
§
Action-Oriented – aligned with our tools & resources
§
Practical – focused on how to implement in real-world
§
Expert Instructors – facilitated by our Research Directors
§
On-Demand – licensed recordings for 1 year

13. Demand Metric: Partnership Marketing Platforms
LICENSED ANALYST RESEARCH
How-To Guides – Great for Lead Nurturing
§
Hot Topics – stay current on trends in Marketing
§
Executive Summary Format – quick to read (3-10 pages)
§
Action Plans – link to tools, templates & resources
§
Thought Leadership – written by industry experts
§
Practical Unbiased Advice – make smarter, faster decisions

14. Demand Metric: Partnership Marketing Platforms
RESEARCH STUDY COMPANION INFOGRAPHICS
Infographics – Visualize Research Study Data
§
Data-Driven – based on multiple data sources & stats
§
Visual – great format for visual learning styles
§
Quick to Scan – review in less than 5 minutes
§
Shareable – post on your blog or share with colleagues
§
Well Designed – high-end professional graphic design

15. Demand Metric: Partnership Marketing Platforms
CONTENT SYNDICATION
Whitepapers & Guides – Dedicated Email Sends
§
Lead Generation – 300-1,000 Clicks Per Send
§
Extend Reach – send to our list of 150,000+ marketers
§
Link to Landing Pages – direct links to your landing pages
§
Design Control – we drop in your HTML creative
§
Consistent – reach our community on a quarterly basis

16. Demand Metric: Partnership Marketing Platforms
CONTENT SYNDICATION
Whitepapers & Guides – Dedicated Email Sends
§
Lead Generation – 300-1,000 Clicks Per Send
§
Extend Reach – send to our list of 150,000+ marketers
§
Link to Landing Pages – direct links to your landing pages
§
Design Control – we drop in your HTML creative
§
Consistent – reach our community on a quarterly basis

17. Demand Metric: Partnership Marketing Platforms
FOCUS GROUP FACILITATION
Get Market Research from a Panel of Target Buyers
§
§
Persona Based – we can recruit from your customers or
from our community based on buyer persona.
§
Report Generation – our Research Director will analyze
data and generate a full report of our findings.
§
© 2013 Demand Metric Research Corporation. All Rights Reserved.
Executive Roundtable Format – we recruit and facilitate
focus group(s) and maintain anonymity if necessary.
Briefing – we will present the results of our focus group
engagement and answer any questions you may have.

18. Demand Metric: Partnership Marketing Platforms
ANALYST BRIEFINGS – EXECUTIVE MARKETER POV
Quarterly Briefings to Keep Your Finger on the Pulse
§
§
Q & A – open forum to ask questions of our analysts
regarding product direction and market needs.
§
Positioning – assistance with product positioning to
Marketers in mid-sized and Enterprise organizations.
§
© 2013 Demand Metric Research Corporation. All Rights Reserved.
2 Hour Briefing – we share trends we are hearing when
speaking to our 1,000 clients.
Product Updates – opportunity to brief our analysts on
your new product launches, releases, and other
corporate news such as key partnerships, etc.

19. Demand Metric: Partnership Marketing Platforms
SALES READINESS SESSIONS
Transition our Members into Sales Opportunities
§
§
Q & A – sales reps can speak directly with analysts
about the research to ensure they understand value.
§
© 2013 Demand Metric Research Corporation. All Rights Reserved.
1 Hour Session – we provide guidance on how to
communicate to our members following a sponsorship
campaign to maximize uptake in appointments.
Marketing Advice – discussion about how to hand-off
‘leads’ to your Marketing group for lead nurturing and
follow-up campaigns.

20. Demand Metric: Partnership Marketing Platforms
SPONSORED EXECUTIVE COUNCIL ROUNDTABLES
Get Exposure to Key Marketing Executives
§
§
Guest Attendance – send 1-2 executives to our council
meeting to discuss product ideas and get feedback.
§
Branding – sponsors have branding on email invites,
virtual meeting space and slide deck for meeting.
§
© 2013 Demand Metric Research Corporation. All Rights Reserved.
Executive Roundtables – bring your top challenges to
the table and get advice from 20+ Marketing executives.
Shape Direction of Demand Metric – we listen to our
council’s advice for product development and corporate
strategy – weigh in on the future of our membership.