The new political landscape has created opportunities for campaigning organisations to increase their influence on public policy. So what are some of the specific strategies and tactics that will work most effectively? Advocacy Online's Jonathan Purchase will talk through running telephone campaigns using e-activist, tools for message targeting related to committee membership and political party, mapping supporters to local MPs to create micro campaigns, conditional content tools to create more engaging messages for supporters in key constituencies, and reporting supporter data to specific MPs to inform direct lobbying.

1. Grass routes strategies for a hung parliament